Energy engineering addresses the pressing energy issues and the associated environmental problems in the modern society. The ever-increasing energy demand and dependence of fossil fuels has led to challenges like energy security, pollution and climate change. Energy engineering transcends the boundaries of traditional engineering disciplines to address these intricate issues with innovative solutions.

Key areas in energy engineering include:

• Energy management and efficiency
• Renewable energy
• Energy storage and distribution
• Energy-related pollution control and treatment

Energy engineering is extremely diverse and attracts people with different interests and talents. Specific problems may require specialised knowledge of materials science, electrical engineering, chemical engineering or mechanical engineering.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and the following major-specific entrance requirements:

• Good grades in Mathematics, Physics and Chemistry at a high school or post-secondary institution

For details of the programme's curriculum structure, please visit the 'Undergraduate Catalogue'.

The ESE major aims to create a new generation of intellects/graduates capable of discovering and providing innovative solutions to the intricate issues of energy crisis, renewable energy, global warming, climate change and pollution. Such holistic education breaking down the barriers associated with traditional schools of knowledge is required to address our future energy security and its associated environmental issues, both locally and globally.

To prepare students for their future careers, the ESE major comprises courses in science, engineering, and energy applications. Students will study topics like energy efficiency in buildings, renewable energy technology, energy storage and distribution, as well as experimental and computational techniques. Since energy issues and the energy-related environmental problems cannot be considered in isolation, students will also be trained in economics, policy, pollution treatment and environmental impact assessment.

Integrated Enrichment Programme comprises a wide range of co-curricular activities and training that are tailored for SEE undergraduate students. Through the Programme, students will be exposed to not only summer programme and regular student exchange, but also industry-ready internship, professional training in leadership, presentation skills, business etiquette, business communication, and so on. The series of co-curricular activities organized by SEE every year aims to equip our students to be all-round professionals who possess skillsets highly sought after by the job market.

• ITC STEM Internship Scheme
• Industry Ready Programme
• Student Exchange & Overseas Summer Programme
• Industrial Mentorship Programme
• Career Aspiration & Development: Talks and Training
• Student Chapter

For details, please visit our page at:  
https://www.cityu.edu.hk/see/student-life-and-learning/integrated-enrichment-programme

Due to substantial energy utilization and the accompanying environmental problems, energy engineering is a fast-growing discipline in Hong Kong. Our ESE graduates are now pursuing careers in energy management in buildings, power generation, green technology development and consultancy on energy and environmental issues. They enjoy a wide range of career opportunities in various units such as government departments, NGOs, secondary schools and private companies:

• Energy engineers in the following types of companies: utility (electricity and gas), energy services, environmental consulting, environmental engineering, transport (mass transit, buses, ferries, ocean-going vessels, airlines, aircraft services), government departments, etc.

• Environmental/sustainability engineers  in corporations, property management companies, real-estate developers, and construction, manufacturing and transportation industries, etc.

• Professionals in companies/institutes involved in researching, developing, manufacturing and/or selling products related to energy generation, storage, efficiency and conservation, and environmental technology to prevent, control, treat and remediate environmental pollution

• Financial analysts and investors in financial institutions with business in energy and environmental investments and/or loans

• Consultants in non-government organisations with activities related to energy and the environment

• Secondary school teachers responsible for science curriculum

Some of our graduates also pursue advanced degrees in related areas.

Our undergraduate programme, Bachelor of Engineering in Energy Science and Engineering (ESE), is accredited by the Hong Kong Institution of Engineers (HKIE).  The ESE programme meets the academic requirement for HKIE Corporate Membership in both the energy and environmental disciplines.  Additionally, our ESE students may choose to enrol in optional electives if they are interested in being a HKIE member in the Building Services (BSS) discipline.

The HKIE has agreements for reciprocal recognition of professional qualifications with engineering authorities in Australia, Canada, Ireland, the Mainland, New Zealand and the United Kingdom, and agreements of co-operation with other organisations in Europe, the Mainland, North America and Southeast Asia.

School of Energy and Environment
Undergraduate Catalogue  
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme

Data Science PLUS 

The programme offers solid foundation in data science and intelligent systems, where students will learn to analyse, manage and improve enterprise­ class systems using big data. Graduates will be equipped with necessary tools and skills to solve emerging real-world application problems and become big data professionals in the following fields:

• FinTech & Decision Analytics
• Industrial Al
• Smart City

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Associate Degree (AD)/ Higher Diploma (HD) graduates or final year students may apply for admission with Advanced Standing. Applicants are normally expected to have completed the AD/HD award with a CGPA of ≥3.0, or an equivalent overall mark or a credit award.

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.

For details on the ASII Entry curriculum structure, please visit the department website at https://www.ds.cityu.edu.hk/.

Offering a solid foundation in data science and intelligent systems, the BSc Data and Systems Engineering programme equips students with strong analytical and decision-making skills, enabling them to analyse, manage and improve enterprise-class systems. The enterprises considered may be businesses, governmental institutions or service-oriented engineering organisations. Main data science application subjects in this program covers data-driven financial technologies, smart city artificial intelligence, and industrial internet of things.

BSc Data and Systems Engineering students are nurtured to become analytically minded and versatile graduates capable of collecting, analysing and interpreting big data and transforming these massive amounts of information into insights into ways of improving decision making in their organisations.

The programme provides three flexible categories of advanced knowledge:
a) FinTech & Decision Analytics
b) Industrial AI
c) Smart City
 

理學士(數據與系統工程)：課程注重建立學生的數據分析思維以致應用數據科學技能來描繪現實中的各類複雜系統與過程，培養學生成為數據分析、系統建模、知識發現和決策優化的專業人才。教學上涵蓋數據統計分析、知識挖掘、系統工程、人工智能等專題。讓學生有機會認識數據科學於社會和業界的廣泛應用層面及實踐需求，同時強化學生對資料採集、分析和應用創新的實踐能力。本課程涵蓋以下三個選修範疇：

1) 金融科技
2) 工業人工智能
3) 智慧城市
 

Scholarships are available, please refer to the details at https://www.cityu.edu.hk/scholarship/.

The unique power of data science knowledge and technology is gaining unprecedented attention in the job market, as big data analytics, data mining, machine learning and artificial intelligence become more and more relevant to mainstream industries. It is no wonder that data science has been heralded by the Harvard Business Review as one of the hottest fields in the 21st century. Data scientists solve some of the hardest problems that businesses face, and their work is relevant to almost all realms of business.

CityUHK’s BSc Data and Systems Engineering is a unique programme to offer students a solid foundation in data science analytics, fostering their ability to apply emerging data science knowledge and technologies to produce advanced solutions to real emerging system-level business and industrial problems. Graduates with such solid theoretical knowledge and rich practical experience capable of working alongside domain experts are in great demand in virtually all fields, including but not limited to the following.

• Finance and Banking
• Innovative Industry
• E-commerce
• IT and Software Companies
• Smart City
• Logistics and Transportation Systems
• Retail and Digital Marketing
• Power and Energy
• Healthcare and Medical Research
• Government and Public Organisations
• Consultancy
• Education and Research
• Small Business, Start-ups, Multi-industry Opportunities

This major is designed to meet the accreditation requirement of the Hong Kong Institution of Engineers (HKIE). Accreditation for the programme will be sought from the HKIE.

The Department provides student exchange and internship opportunities to our students to gain international perspectives, global engagement and industry experience.

Students may choose between the overseas student exchange opportunities at world-leading institutions provided by the School or the University. Paying the tuition at CityUHK, students will spend a study semester abroad and may transfer the academic credits earned at the host institution to fulfil the graduation requirement.

The Department also partners with premier corporates in a wide range of sectors to offer internship opportunities relevant to our majors. With these placements, students are expected to gain practical knowledge and hands-on experience in real-world applications.

Department of Data Science
Undergraduate Catalogue
CityUHK Scholarships for Hong Kong Talents

Data Science DEEP

The programme provides essential trainings like quantitative knowledge, statistics, data mining technology and computing tools for emerging real­ world applications.
In an inter-professional setting, students are given the tools to build theoretical and methodological knowledge in data science, communication skills and ethic awareness. There are three flexible areas of advanced knowledge:

• Artificial Intelligence (Al)
• Social Media Analytics
• Statistical Learning
   

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Associate Degree (AD)/ Higher Diploma (HD) graduates or final year students may apply for admission with Advanced Standing. Applicants are normally expected to have completed the AD/HD award with a CGPA of ≥3.0, or an equivalent overall mark or a credit award.

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.

For details on the ASII Entry curriculum structure, please visit the department website at https://www.ds.cityu.edu.hk/.

The BSc Data Science aims to provide data science graduates with essential training in the quantitative methods, statistical analysis techniques, data mining technology and computing tools required for the effective use and analysis of big and complex data for real-world applications that involve making sense of complex data to realize planning and decision making. The programme develops strong and interdisciplinary training in the ability to build data analysis reasoning, communication skills and ethic awareness in realistic inter-professional settings for commercial or public policy problems in various disciplines.

The programme provides three flexible areas of advanced knowledge:
a) Artificial Intelligence
b) Social Media Analytics
c) Statistical Learning

理學士(數據科學)：課程旨在為學生建立紥實的數據科學基礎和理論知識，並透過跨學科的培訓，提供如定量知識、統計學習、數據挖掘技術和電腦科學等課題，幫助學生融會貫通各領域和產業的專業需求，有效地分析和使用大數據和複雜資訊，建立分析推理能力、溝通技巧和道德意識。本課程具備以下三個範疇讓學生針對個人興趣進行選修：

1. 人工智能
2. 社交媒體分析
3. 統計學習

Scholarships are available, please refer to the details at https://www.cityu.edu.hk/scholarship/.

The unique power of data science knowledge and technology is gaining unprecedented attention in the job market, as big data analytics, data mining, machine learning and artificial intelligence become more and more relevant to mainstream industries. It is no wonder that data science has been heralded by the Harvard Business Review as one of the hottest fields in the 21st century. Data scientists solve some of the hardest problems that businesses face, and their work is relevant to almost all realms of business.

CityUHK’s BSc Data Science is a unique programme to offer students a rigorous theoretical and methodological knowledge of data science along with in-depth analysis and evaluation for applied problems. Graduates with such solid theoretical knowledge and rich practical experience capable of working alongside domain experts are in great demand in virtually all fields, including but not limited to the following.

• Finance and Banking
• Innovative Industry
• E-commerce
• IT and Software Companies
• Smart City
• Logistics and Transportation Systems
• Retail and Digital Marketing
• Power and Energy
• Healthcare and Medical Research
• Government and Public Organisations
• Consultancy
• Education and Research
• Small Business, Start-ups, Multi-industry Opportunities

The Department provides student exchange and internship opportunities to our students to gain international perspectives, global engagement and industry experience.

Students may choose between the overseas student exchange opportunities at world-leading institutions provided by the Department or the University. Paying the tuition at CityUHK, students will spend a study semester abroad and may transfer the academic credits earned at the host institution to fulfil the graduation requirement.

The School also partners with premier corporates in a wide range of sectors to offer internship opportunities relevant to our majors. With these placements, students are expected to gain practical knowledge and hands-on experience in real-world applications.

Department of Data Science 
Undergraduate Catalogue 
CityUHK Scholarships for Hong Kong Talents

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes so that the School of Creative Media (SCM) can gauge their creative potential. All direct applicants for SCM programmes (1040/1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an online system to SCM. Details of the portfolio submission will be announced towards the end of 2025 via the School’s homepage at portfolio web page. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.

After completing the School requirements, students study the major core courses to acquire basic knowledge of the history and theory of media art and achieve basic competence in a range of creative media including photography, sound, video, programming, electronics and installation.

Students also take Art and Science Studio courses of their own choice. This set of courses is especially designed to help creative professionals to incorporate scientific concepts and methods in art making with an emphasis on scientific research/visualisation methods and the integration of art, science and culture.

Students are free to choose from a comprehensive list of elective courses from various areas such as animation, game, cinema and new media.

All students complete a Graduation Thesis/Project, which can be a creative art project. Optional internship programmes are also in place for students who want to gain professional experience before they graduate. Throughout their studies, students have regular exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan. 

For details, please visit the ‘Undergraduate Catalogue’.

Graduates will be prepared to become creative artists and content providers for the games industry, animation, TV and digital media broadcasting, cinema, photography, web design, software development and the contemporary arts. They may also choose to join the quickly advancing interactive media industry connected to advertising, exhibition and trade shows, or the emerging field of computer imaging for the health and science professions. Graduates will be equipped to become key players in those areas that call for a close dialogue between art, science and culture.

Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.  
Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BAS#section--student-work.

Our “Alumni Spotlight”:

Chris Cheung at https://www.scm.cityu.edu.hk/alumni_story/Chris  
Eric Siu at https://www.cityu.edu.hk/aro/alumnistories/08.htm 

​Some works by SCM graduates can be found at CityUHK’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.

Semester-long exchange study opportunities are offered worldwide. European destinations include the UK, Finland, Hungary, Czech Republic and Switzerland. Asian destinations include Mainland China, Japan, South Korea, Taiwan and Singapore. Students are also encouraged to join month-long overseas summer study tours of various themes, such as animation, creative computing, creative industries and enhancement on English proficiency.

The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.  

Undergraduate Catalogue
School of Creative Media

CityUHK BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach “i-Marketing + Global Marketing & Marketing Analytics”:

i-Marketing +

• The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTELLIGENCE. 
• Our programme is practical and digital marketing-oriented. With its discovery-enriched curriculum design, students in CityUHK Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem-solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.
   

CityUHK BBA Marketing consists of two main streams:

Global Marketing Stream

The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period.  All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.

Marketing Analytics Stream

The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies.  Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing.  Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field. 

Joint Degree Programs with ESSEC Business School (ESSEC) and National Taiwan University (NTU)

The Department of Marketing distinctly encourages students to broaden their horizons, and to engage actively in exchange and overseas internship programs. In line with its aspirations, the Department organizes joint degree programs with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognized degrees within 4 years. Students, through the program, could sharpen their sense of culture, while building all-rounded competitive strengths and developing their blueprint for future career development. The Department is committed to supporting students in pursuit of academic excellence. Scholarships are available for students admitted to the joint programmes

• ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of those few Business Schools well-recognized by all EQUIS, AMBA, and AACSB. It is ranked #1 – Bachelor of Business Administration ranking 2025 - Le Point, and #1 – Bachelors of Business Schools 2025 – Le Figaro Etudiant. ESSEC provides internationalized education: one-third of its students are from 98 countries and it has been receiving over 500 inbound exchange students around the globe every year. More can be found at https://www.essec.edu/en/ 
• National University of Taiwan (NTU) is the top one university in Taiwan ranked 63th on QS World University Ranking in 2026, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner. More can be found at https://www.ntu.edu.tw/english/ 

1. The CityUHK BBA Marketing programme not only provides students with an interactive Internet-related learning environment and international exposure, but also with practical opportunities through which they can address real business issues by working collaboratively with local and global companies and peers. Students can combine classroom learning with on-site internships by working in top companies. CityUHK BBA Marketing is your best choice, setting you apart from other marketing graduates in the industry.

2. The College of Business is among the top three business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

3. Entrance scholarships of up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)

4. Overseas exchange and summer programmes are offered at over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

5. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements. Preference may be given to students with better English proficiency in Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to students with better English proficiency in Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

For further details of the admission and interview requirements, please contact the Department of Marketing.

Applications will be considered on a case-by-case basis.
 

Major courses:

• Advanced Marketing Seminar
• Consumer Behaviour
• E-Marketing
• Marketing Research
• Strategic Marketing
• China Business Workshop
   

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Company Consultancy Project

We emphasize current issues in Marketing and provide ample learning opportunities for students to gain professional competence and create their own success stories. Our students work as professional consultants, and their tasks involve understanding consumer buying behavior, analyzing key competitors, and formulating creative and cost-effective marketing strategies to explore new business opportunities.

Details can be found at https://www.youtube.com/watch?v=P737v2TtZNU

Some of our Company Partners

The Company Consultancy Projects are well recognized in the industry and widely reported in the media. All of the participating companies highly commend the students for their creativity and presentation skills. Every year, many outstanding students have received Company Consultancy Project Awards for their innovative strategies and contributions.

Internship Programme

Our students gain rich work experience through internship programmes, which include the Disney Cultural Exchange and Business Practice Internships organised by the College of Business. They enjoy the numerous opportunities offered to them in prominent advertising firms and in the marketing departments of global brands.

Business Leader Forum

To provide students with a more concrete and in-depth understanding of the real business environment, we regularly invite marketing professionals and business leaders from different sectors to share their unique work experiences and success stories with students. Dinner events with the speakers are arranged, to provide students with valuable opportunities to interact with business leaders. Past guest speakers include Mr Wing-Ching Shih (Founder of Centraline Property Agency Limited), Ms Ming Chan (General Manager of Hong Kong Airlines) and Ms Lily Au (Managing Director of General Mills Hong Kong and Taiwan).

Mr Kunal Parwani

Head or Risk, Asia-Pacific (Regulated Businesses)
Amazon

“The Marketing Programme has equipped me with the skills and knowledge necessary to embark on an illustrious career. The many academic and co-curricular opportunities, combined with the unfailing support and guidance from the Department’s renowned academics, provide a platform enabling ambitious students to excel and to realise their dreams”.

Mr Vincent Ha

Co-founder & CEO
VeTrackr Limited

“I really enjoyed the courses in CityUHK Marketing, and the lecturers were very good at both equipping us with the necessary knowledge in business and marketing and helping us to plan our careers. The most impressive thing about this programme is that all students have the chance to practise their marketing skills in the real business world during the final year projects. It was a valuable experience, and we worked with senior executives from multinational corporations. I am proud to be an alumnus of CityUHK Marketing”.

Ms Sherry Cheung

Managing Director
Ad Hoc Marketing Communication Limited

“Let me take this opportunity to thank everyone in the Department of Marketing. The professors and lecturers in the programme inspired me in terms of entrepreneurship, creativity and business ethics. Equipped with this valuable knowledge, I started my second business in sustainable education and kids’ soccer training, and now I am the Principal of the school. My first business was a marketing agency that I ran for 13 years”.

Ms. Ringo Leung

Executive Director
Investment Banking Division, Morgan Stanley Asia Limited

“I’m so blessed and proud to be an alumnus of CityU Marketing. What I’ve learned and experienced during the whole program inspired me to be a confident, all-round person with different types of skills and abilities to gradually stand out from the challenging business world. I was not born to be a marketing person, but the professors and lecturers shaped and molded my mind about how and why marketing / interpersonal skills and knowledge are indispensable in the real business world.”
 

Mr. Tommy Yeung

Assistant General Manager
New World Development

“I valued my learning journey in CityU BBA Marketing program. With a comprehensive curriculum and expert faculty, I gained the knowledge and skills necessary for success in my chosen field. The supportive and collaborative learning environment fostered my personal growth and development. The emphasis on practical problem-solving equipped me to tackle real-world challenges with confidence. Thanks to the challenging final year projects, the networking opportunities and industry connections enhanced my professional prospects. The program empowered me to thrive and achieve my goals.”

Ms. Agnes Pun

Partner & Executive Director 
Asia Bankers Club & Golden Emperor

“Throughout my studies in the Marketing major, I have gained a solid understanding of marketing principles and strategies, supported by real case studies featuring companies like Watsons. Collaborating with brands and teammates, these case studies have provided me with practical knowledge and the ability to apply marketing concepts to real-world situations. Overall, I am equipped with valuable skills and strategic thinking to navigate the ever-evolving marketing landscape and drive business success. As a result, I feel more prepared than other fresh graduates in the same position to excel in my career.”
 

More alumni sharing can be found at:

https://www.youtube.com/watch?v=D3kNZR-wOXM

https://www.youtube.com/watch?v=zbHvmO6yQFE&t=5s

https://www.youtube.com/watch?v=DGodevmY6BU&t=8s

https://www.cb.cityu.edu.hk/mkt/bbamkt/Fruitful-U-life/Student-Alumni-Sharing/
 

Overseas Summer Programmes 

It is Derek Fung’s exchange story at the University of Bath in UK. He celebrated Holi Festival with his friends!    
“No matter where you are, led your colorful life!”

It is Chelsi Chan’s exchange story at the University of New Hampshire in US. She spent a relaxing afternoon on the Brooklyn Bridge.    
“Endeavor something remarkable when you are young.”

Strategic Marketing Committee

More can be found here.

Department of Marketing
College of Business
Undergraduate Catalogue
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme

The BBA Business Decision Analytics (BDAN) programme aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. We consist of two study streams:

Decision Analytics Stream

• Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
• Develop students’ ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
• Enable students to solve business problems by a judicious application of technical and practical skills
• Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
• Prepare students for a statistical and analyst position in the financial, commercial, and government sector

Data Informatics Stream

• Provide professional training in data analytics, information management, business knowledge and communication skills
• Enable students to acquire knowledge in two different industries: Decision Analytics & Operations and Information Systems
• Enable students to obtain international professional qualifications (Base SAS)
• Prepare students to work in the areas which require both data analytics and information management knowledge

i. BBA Business Decision Analytics programme offers you:

• Learn business analytics, statistics, business intelligence, risk management, information management skills
• Learn how to manage and analyse huge volume of business data using SAS, SPSS, Excel VBA and Python
• Flexibilities of choosing streams from Decision Analytics (DAN), and Data Informatics (DI)
• Flexibilities to take a double major in BBA Business Economics, BBA Finance, BBA Global Operations Management, BBA Information Management (Business Intelligence), BBA Management (Human Resource Management), and BBA Marketing
• Opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)

 ii. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)

iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

v. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
 

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

Applications will be considered on a case-by-case basis.

Please visit the following website for the detailed curriculum:

• Business Decision Analytics

Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.

Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:

Gloria Andry Putri (Intern in HSBC)

Hi! My name is Gloria. In July 2022, I joined The Hong Kong and Shanghai Banking Corporation Limited (HSBC) as an intern in Commercial Banking, specifically in Business Banking - Strategy and Innovation. 

Job Nature

My daily tasks include data analysis to understand client behavior in our platform, research, and engaging with clients. One of the biggest projects I was assigned to support was the launch of the new platform called Business Go which allows me to communicate with different teams and divisions including marketing, IT, content, and many more. BDAN has prepared me with the essential skills including excel, SQL, and presentations which I could apply directly to the projects. 

Achievement and Learnings

During the internship, I was able to connect with like-minded people, have a better understanding of the business, and applied what I have learnt in university. Not to mention, my team has taught me on how to present data in a more efficient way to align with business expectations. This internship allowed me to find my passion in the financial industry and decide to pursue a career in banking.

Philomena Wang (Intern in Sigtica Limited) 

Hi, everyone! I’m Philomena, a current student majoring in Business Decision Analytics. In the summer of 2024, I had the opportunity to intern at Sigtica Limited, a start-up firm where I worked as a data analyst.

Job Nature

Sigtica Limited is a dynamic and fast-growing startup, and I was thrilled to secure a role as a data analyst. My solid background in programming and data analysis tools helped me stand out during the application process. Through this internship, I realized how valuable technical skills in machine learning and natural language processing are in today’s job market. My prior experience with programming languages and statistical analysis gave me the competitive edge needed to land this exciting opportunity.

Learning and Achievement

This internship marked a shift from my previous experiences, as it was more focused on computer science and model development. Although I initially encountered challenges adapting to the technical demands of the role, my perseverance and problem-solving skills enabled me to overcome these obstacles. I successfully built and fine-tuned a prediction model for Named Entity Recognition (NER), automating the extraction of key information from IPO documents. By leveraging the Transformer library, I developed a model that achieved an impressive F1 score of 95%, streamlining the process of analyzing large financial documents.

Throughout the internship, I gained invaluable experience working with different NLP platforms, including spaCy, Transformer, and ONNX. I was able to convert models between these platforms seamlessly, which enhanced my technical expertise. The data-related courses offered by DAO Department were particularly rewarding as they gave me a solid understanding of big data operations and statistics which is very important in the Internet industry.

Students are able to obtain internationally recognised professional qualifications including:

• SAS Base Programmer Certification
• SAS Advanced Programmer Certification
• SAS Predictive Modeler Certification
• The Financial Risk Manager (FRM)

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

• overseas exposure during semester breaks, including study trips to renowned companies and universities;
• internship placements in multinational companies to be arranged locally or overseas;
• networking with top business students admitted locally and overseas;
• professional mentorships provided by professors and professional practitioners; and
• cultivation of social responsibility through community services and voluntary work.

BBA Business Decision Analytics
BBA Business Decision Analytics Facebook Page
Department of Decision Analytics & Operations
College of Business
Hong Kong Statistical Society (HKSS)
Royal Statistical Society (RSS)
Statistical Society of Australia Incorporated (SSAI)
Undergraduate Catalogue
CityUHK Scholarships for Hong Kong Talents

The BBA Global Operations Management (GOM) programme aims to enable students to develop their analytical abilities, problem-solving skills, and technical competence in operations management, operations strategy, and supply chain management in a global context. Many companies are multi-national corporations and serve multiple global markets with products sourced and produced across many continents. In this increasingly interconnected and interdependent global economy, the process of delivering supplies and goods from one place to another is accomplished through technological innovation. The programme provides students with an integrated curriculum combining general business foundation and advanced management topics to prepare them for managerial positions in a global economy. Students will develop a critical appreciation of the roles and impact of operations and supply chain management on the success and growth of an organization. A strategic understanding of how global operations and supply chain, through planning, sourcing, making, delivering, and returning products and services to global businesses and their customers, can achieve competitive advantages. The programme enables students to diagnose operational and business problems, develop and implement solutions for various kinds of multi-national organizations in the financial, commercial, and service sectors.

• 學習如何以卓越的營運方法提升商業效能。課程包括學習設計及優化企業業務流程等，讓同學能有效運用人力、資金、時間、科技等資源，以創造最大的可持續利潤價值，實現卓越營運
• 透過實踐及學習一流企業所具備的成功因素及技術，令你對企業營運有更深入的了解
• 涵蓋不同行業面對的營運難題，確保畢業生具備足夠的營運知識及技能，將來於本地甚至國際層面上，管理多元化的企業營運以協助企業有效地提升其競爭力
• 提供實習機會，讓同學能學以致用，幫助你在管理培訓生、營運經理、營運分析師、項目經理的職業上作準備

i. BBA Global Operations Management offers you:

• Develop your analytical abilities, problem-solving skills, and technical competence in operations management, operations strategy, and supply chain management in a global context
• Develop a critical appreciation of the roles and impact of operations and supply chain management on the success and growth of an organization. A strategic understanding of how global operations and supply chain, through planning, sourcing, making, delivering, and returning products and services to global businesses and their customers, can achieve competitive advantages
• Enables you to diagnose operational and business problems, develop and implement solutions for various kinds of multi-national organizations in the financial, commercial, and service sectors
• Prepare you to start career as management trainee, operations manager, operations analyst, project manager, etc.

ii. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)

iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

v. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied one of the following subjects at a high school or post-secondary institution:

• Additional Mathematics, Mathematics, Applied Mathematics, Further Mathematics, Mathematics and Statistics, Mathematics with Applications, Pure Mathematics or Statistics.

OR

• have an Associate Degree/Higher Diploma in a business-related discipline or an equivalent qualification.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language; OR IELTS overall band score of 6.5 or above; OR TOEFL iBT total score 79 or above (single test date)

Applications will be considered on a case-by-case basis. 

Please visit the following website for the detailed curriculum:

• Global Operations Management

BBA GOM graduates are prepared for careers as management trainees, operations managers, operations analysts, project managers, etc. They typically begin in areas such as consulting, financial operations, health care operations, procurement and sourcing, retail management and supply chain management.

Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Internship provides them an opportunity to gain practical experience and to enhance personal growth. We have received positive feedbacks from many large corporations regarding the performance of our students in the internships. Below are some of the companies or organizations in which our students worked under the internship programme:

Student sharing

	Cheung Chiu Keung, Leo (Intern in Hang Seng Bank) “You can’t put a limit on anything. The more you dream, the farther you get.” – Michael Phelps I worked at Hang Seng Bank as Chief Administrative Office (CAO) intern under Operations, Services and Technology department. This 5-month internship experience broadens my horizons a lot. What I learned from Hang Seng Bank that can’t find in textbooks or lectures, so it is a valuable and unique opportunity for me. Although I had felt terrifying and challenging to the projects, luckily my colleagues assisted me with no doubt. I am so glad that this internship broadened my horizons. Internship program acts as a bridge to connect our career paths, no matter seeking your paths or adapting work pace. How much you gain depends on how much you pay, so my advice to all of you is not to question your abilities and push your limits. If you can dream it, you can do it!
Ma Wing Sin, Eunice (Intern in Esquel Group) With the vision of making a difference in the world, Esquel cares a lot about the harmonious of environment and people, as well as a sustainable future worthy of appreciation by generations to come. During my summer internship in Esquel, I was with Technical Development Centre and assigned with a project to promote a new printing technology within the company, which was 3D printing. To be honest, I knew nothing about 3D printing beforehand but I was glad to take this challenge. On the way of organising the 3D printing workshop to colleagues, I did lots of researches and kept myself familiar with this technology by trial and errors. Though I encountered quite a lot of difficulties during the preparation time, I learnt far more than I expected, including AutoCAD and event management skills. Apart from the departmental duties, Esquel also provided summer interns an opportunity to have a business trip to Gaoming, one of their major factory plants. It was a valuable experience to know how a complete textile manufacturing process was. We even got a chance to assemble a t-shirt using sewing machine by ourselves. The trip gave me a bigger picture of Esquel’s operation beyond my department. As an innovative textile firm, Esquel does place value on developing new technologies; not only for operations, but also colleagues’ personal development. I appreciate the vision, work atmosphere and more importantly, the teammates’ love there. I would say my last summer has definitely well spent in Esquel.
	Lu Chun Yu, Jonathan (Intern in Deloitte) Greetings! I am Jonathan, one of the many GOM buddies and it is the third month since I have been an Audit intern with Deloitte under their 4-month Spring Internship Program. Life at Deloitte is thrilling. Working on a project basis, as opposed to a hierarchy structure, we get to meet new colleagues and new clients very often. It is not unusual that we have to face the CFOs and Directors by ourselves alone. As an intern, this has given me an invaluable opportunity to grasp in-depth knowledge and understanding of the different clients’ companies and the  industries in which they operate. “How does Audit relate to your studies?”, you may ask. You may have heard this many times, but operations is everywhere, in our client’s businesses and even in Deloitte itself. The Audit work that we perform everyday requires us to thoroughly understand the way our clients do businesses so that we are able to detect risk of fraud or error and other anomalies. Deloitte, having a project based organizational structure with over 225,400 employees worldwide, also has a unique and efficient operations management practice that is very much worth learning. There is no doubt that the professional services industry is an intense and rapidly changing environment where you have to be versatile in order to excel. Fortitude is also essential to endure the long working hours. With that being said, this is a place where hard-work pays off and where you can take in and learn a lot like a pool for a sponge.

Overseas Summer Programmes 

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Operations Management Project offers a unique opportunity for the Global Operations Management students to participate in real business projects and to apply what they have learned in other GOM courses in solving business problems. Student teams will work under faculty supervision to solve operations management related problems and identify improvement opportunities for both service and manufacturing businesses. They will also gain practical experience in planning and executing a real business project.

BBA Global Operations Management
CityUHK GOM Buddies Facebook Page
Department of Decision Analytics and Operations
College of Business
Undergraduate Catalogue
CityUHK Scholarships for Hong Kong Talents

The Department aims at providing professional business knowledge and skills that are grounded in the latest research in Management. We are equipping students with the professional skills critical for job success, as well as the interpersonal and analytical skills necessary for developing a successful career locally and globally. 

課程旨在培養學生對本港以及跨國商業環境的知識，為日後成為管理層作好準備。

The BBA Management programme aims to equip students with the abilities and skills to successfully manage people and teams within an organisation and manage the organisation itself, in both local and international environments. Students of this programme will acquire the knowledge to meet management challenges including decision making, leading and motivating people, leading organisational change as well as strategising and implementing business decisions locally and internationally. The major offers a choice of two distinctive streams: Human Resources Management (HRM) and Strategy and International Management (SIM). Students can indicate their preferred stream at the beginning of Year 2.

HRM Stream:

The HRM stream is designed for students who wish to pursue a career as an in-house specialist or an outside consultant in the human resource management area.

SIM Stream:

This stream is designed to equip students with the knowledge and skills to develop effective strategies to manage in the international business environment, particularly in the Asia Pacific Region.

本課程涵蓋兩個專修範疇予學生於入學第二年選擇：人力資源管理、策略及國際管理。

• 人力資源管理：教授人力資源管理學的技能和知識，目標是培養人力資源管理界的優才。
• 策略及國際管理：讓學生接觸多方面範疇，教授學生對國際商業環境的認知及組織管理策略知識之實踐，目標是培養在跨國公司工作之管理專才。

i. The BBA Management programme offers you:  

• the skills to manage people and teams successfully;
• the skills to initiate and manage startup companies;
• the knowledge to lead business and implement business decisions in different countries, e.g. the Greater Bay Area, Australia, Japan, Korea, the USA, Canada and the UK.  

ii. College of Business is one of the top three business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)  

iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)  

iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

在工商管理學士（管理學）的學習能使你掌握：

• 成功管理人才及團隊的知識,
• 創業技巧,
• 在大灣區、澳洲、日本、韓國、美國、加拿大及英國等地區或國家為企業制定策略及領導企業的知識。

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.2 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language OR Grade D or above in HKALE Use of English OR IELTS overall band score of 6.5 or above.

Applications will be considered on a case-by-case basis.

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Employers of our graduates in recent years include well known organisations such as Bank of China, EY, HK Jockey Club, Hospital Authority, HSBC, KPMG, Morgan Stanley and PwC. Graduates are working in highly sought after positions including management trainee, graduate trainee, business analyst, HR business partner, and HR executive.

Participation in the internship programme helps our students to develop and strengthen their business and work skills through practical work experience with organisations in Hong Kong. These experiences could help enhance our students' competitiveness in the job market. The MGT Summer Internship programme could meet a major elective course requirement.

EY – LAW Sha Lee

I have learnt a lot about campus recruitment process- from organizational-fit candidate screening to the appropriate manner in answering enquires from candidates, to the selection of the final candidates. Now, I have a more comprehensive understanding on the work of HR professional.

Sino Group - PANG Chui Ying

During the internship, I realized collaboration and communication skills are very important, especially when a project involves many parties. A minor error of relaying message would cause project delay or misunderstanding of the work.

L'Oréal Group – LEUNG Kit Man

In helping with the recruitment process, I gained real business recruitment process’ insights and some crucial interview skills.

Employers’ Federation of Hong Kong – CHAN Kwan Lok, Gordon

EFHK is a Federation acts as an intermediate between employers and government and provides policy and governance services. The insights from the professionals has helped me to better prepare myself for the rapidly changing business environment in Hong Kong.

New Zealand Trade and Enterprise – WONG Pak Long Anson

Grow Stronger, Grow Better. This internship allowed me to understand how a business promotion campaign is made feasible commercially. By interacting with the New Zealand government officials, chambers, and suppliers, I now have a better idea on behaving professionally when offering managerial advices.

Our HRM stream graduates are qualified to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM). 

Embarking on the BBA journey at the esteemed Department of Management was a strategic choice, one that has been instrumental in shaping my professional trajectory. This program, distinguished as one of the select few in Hong Kong known for cultivating proficient human resources professionals, boasts an exceptional reputation amongst industry employers.

The Department's commitment to delivering high-caliber education allowed me to establish a robust academic groundwork that became a cornerstone of my success. It didn't merely end with theoretical knowledge; the program's comprehensive career support, encompassing internships and a robust mentoring initiative, equipped me with the necessary skills to navigate the dynamic landscape of the workplace and tackle challenges head-on.

In retrospect, I am immensely grateful for this enriching educational journey. It was not just a stepping stone to my career but a catalyst that propelled me towards significant career advancement post-graduation. Today, as a senior HR leader, I reflect back on these experiences with a sense of pride and acknowledge the pivotal role the BBA program played in my professional ascent.

Vincent Wu | People Leader, Marsh McLennan Hong Kong & Macau

Human resources personnel are a change agent in an organisation. We work in collaboration with business leaders and propose recommendations on business effectiveness based on our professional HR knowledge and understanding of the changing external market. The BBA (HRM) programme has not only provided me with comprehensive foundation in various business disciplines but has also equipped me with the crucial skills and social awareness in dealing with people from different levels and nationalities. My study here has been a valuable starting point for my career and personal growth.

Kalinda Wong | Associate, People, National Australia Bank

If I had to do it again, I would definitely make the same decision and study in the Human Resources Management Programme at City University of Hong Kong. It is not only the place where I learned to be an HR professional but also where I grew up. The Department of Management provides a dynamic undergraduate curriculum grounded in human resources management that is complemented by distinctive personal and career development programmes. We learned how to be effective and efficient managers. In addition, I felt that there was always a friendly relationship among students and professors. I am thankful for the support and encouragement from our professors, lectures and other graduate students.

Kathy Ko | Human Resources Manager | Hospital Authority

Career Mentoring Programme

Developing and equipping undergraduates for their career is an important goal of Department of Management. In this career mentoring program, we will invite business practitioners who are also our alumni to be the career mentors of our undergraduates. The mentors are expected to share practical advice on job search, career planning, and professional development with the students throughout the academic year.

The Student Entrepreneurship Project is specially designed for year two and three students, to help them develop their managerial competencies through experiential training. The core of the project involves students running a small business. The experience provides management students with the opportunity to apply what they learned in the real world, and develop their entrepreneurial spirit and abilities for future career and business ventures.

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

• overseas exposure during semester breaks, including study trips to renowned companies and universities;
• internship placements in multinational companies to be arranged locally or overseas;
• networking with top business students admitted locally and overseas;
• professional mentorships provided by professors and professional practitioners; and
• cultivation of social responsibility through community services and voluntary work.

Department of Management
College of Business
Undergraduate Catalogue
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme

Entrance Requirements for Direct / Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes so that the School of Creative Media (SCM) can gauge their creative potential. All direct applicants for SCM programmes (1040/1041/1042/1043/1044/1456A/1468A/1471A)are strongly encouraged to submit a portfolio of creative work via an online system to SCM. Details of the portfolio submission will be announced towards the end of 2025 via the School’s homepage at portfolio web page. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.

This major combines core courses offered by the Department of Computer Science and the School of Creative Media, providing students with a solid background in both areas. Students have the opportunity to mix with students in both academic units while developing teamwork skills and a true understanding of both fields.

Computer Science courses include computer programming, data structures, data storage, networking, applied algorithms, software engineering, computer graphics and AI game programming. These courses equip students with a solid background in computer science and programming, enabling them to develop software for the media industry.

Creative Media courses include contemporary and new media art, computer animation, computer games, visual communication, installation, interactivity and creative media studio. These courses provide students with a good understanding of the creative process and the ability to produce content for digital media projects.

Through courses and final-year projects, students have ample opportunities to practise their technical and creative skills, work in teams and develop interesting digital media projects.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.

For details, please visit the ‘Undergraduate Catalogue’

This major is ideal for students who have strong interests in both computing technologies and creative media. Our graduates are qualified to work in a wide range of digital media companies in areas such as computer animation, special effects, computer games, Internet-based and mobile media. Graduates become part of creative teams and contribute to both the technical and creative aspects of media projects. With a solid background in both technical and creative elements, our graduates are ideal candidates for future management positions.

Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.
Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BScCM#section--student-work.

Our “Alumni Spotlight”:

• Vincent Chan & Chris Cheng at https://www.scm.cityu.edu.hk/alumni_story/Vincent_Chris
• David Chung & Carmen Lam at https://www.scm.cityu.edu.hk/alumni_story/David%20Carmen

​Some works by SCM graduates can be found at CityUHK’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.
 

Semester-long exchange study opportunities are offered worldwide. European destinations include the UK, Finland, Hungary, Czech Republic and Switzerland. Asian destinations include Mainland China, Japan, South Korea, Taiwan and Singapore. Students are also encouraged to join month-long overseas summer study tours of various themes, such as animation, creative computing, creative industries and enhancement on English proficiency.

The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.

Undergraduate Catalogue
Department of Computer Science
School of Creative Media
Playful Media
IFVA
Hong Kong ICT Awards

Business made Smart with Information Systems (IS)

BA Global Business Systems Management (GBSM) aims to nurture students to become smart business managers.

GBSM IS Smart Global

The best way to learn about the world is to experience it. Two semester-long exchanges to recognised universities in the US, Europe and/or Asia encourage our students to develop a global mindset. Enjoy a flexible curriculum and choose courses during your exchange that match your own interests and needs.

GBSM IS Smart Tech

Our students develop a technology mindset as they learn how modern information systems such as AI, big data and cloud services are transforming the business world. They can participate in a week-long Smart Business Study Tour to Stanford University and visit AAAF (Apple, Amazon, Alphabet and Facebook) companies in Silicon Valley, or join a one-month Smart Business Project Tour for visits and work experience in FinTech and/or BAT (Baidu, Alibaba and Tencent) companies closer to home.

GBSM IS Smart Business

Our students also develop a business mindset as they learn about new IS business strategies and Internet business models. Students gain the knowledge and skills to analyse high-growth technology companies and make wise investment decisions. They also develop good communication and project management skills, which prepare them for management trainee jobs in multinational companies.

GBSM IS Smart Choice

Our students have opportunities to conduct undergraduate research or consulting projects with faculty members in the largest IS department in Hong Kong and one of the best IS department in research productivity in the world [1]. The Department provides Smart Business scholarships to support our undergraduate students in regional and international business competitions. Our students make business smart with information systems.

GBSM IS Smart Future

Our graduates begin their careers as management trainees and business analysts in global banks, consulting and technology firms, such as HSBC, BOC, PWC, Apple, Alibaba, Facebook, Google and IBM.

In 2018, 94% of our graduates were hired immediately after graduation and 6% of our graduates went overseas for further studies. The highest and average monthly salaries of our graduates from BBA Global Business Systems Management were approximately HK$60K and HK$24K, respectively. Their average salaries were 36% higher than those of BBA graduates of the Business College.

[1] Research Ranking of the Association for Information Systems (https://www.aisnet.org)

i. BBA Global Business Systems Management programme offers you: 

• Global Business + Internet Technologies = Smart Technology Business Investors and Global Business Managers
• Two exchange studies (in Europe/America/ Asia-Pacific region)
• Learn from and join Internet giants like AAAF (Alphabet/Google, Amazon, Apple, Facebook) and BAT (Baidu, Alibaba, Tencent) 

ii. The Department of Information Systems is committed to nurture smart people for smart business, with careers of the future.  We support our students to choose a second major in the College of Business. 

iii. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

iv. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)

v. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

vi. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting. 
 

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied one of the following subjects at a high school or post-secondary institution:

• Additional Mathematics, Mathematics, Applied Mathematics, Further Mathematics, Mathematics and Statistics, Mathematics with Applications, Pure Mathematics or Statistics
   

OR

• have an Associate Degree/Higher Diploma in a business-related discipline or an equivalent qualification.

Applications will be considered on a case-by-case basis.

Please visit the following website for the detailed curriculum:

• GBSM 2021 Suggested Study Plan

Regularly, we organize “Internet+” study tours to visit new economic companies like AAAF (Amazon, Apple, Alphabet, Facebook) in USA and BAT (Baidu, Alibaba, Tencent) in China.  We are committed to nurture smart people for smart business, with great careers of the future.

1017 Bachelor's Degree in Intelligent Information System (BDIIS) 
1018 BBA Global Business Systems Management (GBSM) 
1019 BBA Artificial Intelligence in Business (AIB) 
Department of Information Systems  
Undergraduate Catalogue