Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes so that the School of Creative Media (SCM) can gauge their creative potential. All direct applicants for SCM programmes (1040/1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an online system to SCM. Details of the portfolio submission will be announced towards the end of 2025 via the School’s homepage at portfolio web page. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.

After completing the School requirements, students study the major core courses to acquire basic knowledge of the history and theory of media art and achieve basic competence in a range of creative media including photography, sound, video, programming, electronics and installation.

Students also take Art and Science Studio courses of their own choice. This set of courses is especially designed to help creative professionals to incorporate scientific concepts and methods in art making with an emphasis on scientific research/visualisation methods and the integration of art, science and culture.

Students are free to choose from a comprehensive list of elective courses from various areas such as animation, game, cinema and new media.

All students complete a Graduation Thesis/Project, which can be a creative art project. Optional internship programmes are also in place for students who want to gain professional experience before they graduate. Throughout their studies, students have regular exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan. 

For details, please visit the ‘Undergraduate Catalogue’.

Graduates will be prepared to become creative artists and content providers for the games industry, animation, TV and digital media broadcasting, cinema, photography, web design, software development and the contemporary arts. They may also choose to join the quickly advancing interactive media industry connected to advertising, exhibition and trade shows, or the emerging field of computer imaging for the health and science professions. Graduates will be equipped to become key players in those areas that call for a close dialogue between art, science and culture.

Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.  
Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BAS#section--student-work.

Our “Alumni Spotlight”:

Chris Cheung at https://www.scm.cityu.edu.hk/alumni_story/Chris  
Eric Siu at https://www.cityu.edu.hk/aro/alumnistories/08.htm 

​Some works by SCM graduates can be found at CityUHK’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.

Semester-long exchange study opportunities are offered worldwide. European destinations include the UK, Finland, Hungary, Czech Republic and Switzerland. Asian destinations include Mainland China, Japan, South Korea, Taiwan and Singapore. Students are also encouraged to join month-long overseas summer study tours of various themes, such as animation, creative computing, creative industries and enhancement on English proficiency.

The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.  

Undergraduate Catalogue
School of Creative Media

CityUHK BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach “i-Marketing + Global Marketing & Marketing Analytics”:

i-Marketing +

• The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTELLIGENCE. 
• Our programme is practical and digital marketing-oriented. With its discovery-enriched curriculum design, students in CityUHK Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem-solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.
   

CityUHK BBA Marketing consists of two main streams:

Global Marketing Stream

The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period.  All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.

Marketing Analytics Stream

The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies.  Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing.  Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field. 

Joint Degree Programs with ESSEC Business School (ESSEC) and National Taiwan University (NTU)

The Department of Marketing distinctly encourages students to broaden their horizons, and to engage actively in exchange and overseas internship programs. In line with its aspirations, the Department organizes joint degree programs with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognized degrees within 4 years. Students, through the program, could sharpen their sense of culture, while building all-rounded competitive strengths and developing their blueprint for future career development. The Department is committed to supporting students in pursuit of academic excellence. Scholarships are available for students admitted to the joint programmes

• ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of those few Business Schools well-recognized by all EQUIS, AMBA, and AACSB. It is ranked #1 – Bachelor of Business Administration ranking 2025 - Le Point, and #1 – Bachelors of Business Schools 2025 – Le Figaro Etudiant. ESSEC provides internationalized education: one-third of its students are from 98 countries and it has been receiving over 500 inbound exchange students around the globe every year. More can be found at https://www.essec.edu/en/ 
• National University of Taiwan (NTU) is the top one university in Taiwan ranked 63th on QS World University Ranking in 2026, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner. More can be found at https://www.ntu.edu.tw/english/ 

1. The CityUHK BBA Marketing programme not only provides students with an interactive Internet-related learning environment and international exposure, but also with practical opportunities through which they can address real business issues by working collaboratively with local and global companies and peers. Students can combine classroom learning with on-site internships by working in top companies. CityUHK BBA Marketing is your best choice, setting you apart from other marketing graduates in the industry.

2. The College of Business is among the top three business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

3. Entrance scholarships of up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)

4. Overseas exchange and summer programmes are offered at over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

5. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements. Preference may be given to students with better English proficiency in Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to students with better English proficiency in Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

For further details of the admission and interview requirements, please contact the Department of Marketing.

Applications will be considered on a case-by-case basis.
 

Major courses:

• Advanced Marketing Seminar
• Consumer Behaviour
• E-Marketing
• Marketing Research
• Strategic Marketing
• China Business Workshop
   

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Company Consultancy Project

We emphasize current issues in Marketing and provide ample learning opportunities for students to gain professional competence and create their own success stories. Our students work as professional consultants, and their tasks involve understanding consumer buying behavior, analyzing key competitors, and formulating creative and cost-effective marketing strategies to explore new business opportunities.

Details can be found at https://www.youtube.com/watch?v=P737v2TtZNU

Some of our Company Partners

The Company Consultancy Projects are well recognized in the industry and widely reported in the media. All of the participating companies highly commend the students for their creativity and presentation skills. Every year, many outstanding students have received Company Consultancy Project Awards for their innovative strategies and contributions.

Internship Programme

Our students gain rich work experience through internship programmes, which include the Disney Cultural Exchange and Business Practice Internships organised by the College of Business. They enjoy the numerous opportunities offered to them in prominent advertising firms and in the marketing departments of global brands.

Business Leader Forum

To provide students with a more concrete and in-depth understanding of the real business environment, we regularly invite marketing professionals and business leaders from different sectors to share their unique work experiences and success stories with students. Dinner events with the speakers are arranged, to provide students with valuable opportunities to interact with business leaders. Past guest speakers include Mr Wing-Ching Shih (Founder of Centraline Property Agency Limited), Ms Ming Chan (General Manager of Hong Kong Airlines) and Ms Lily Au (Managing Director of General Mills Hong Kong and Taiwan).

Mr Kunal Parwani

Head or Risk, Asia-Pacific (Regulated Businesses)
Amazon

“The Marketing Programme has equipped me with the skills and knowledge necessary to embark on an illustrious career. The many academic and co-curricular opportunities, combined with the unfailing support and guidance from the Department’s renowned academics, provide a platform enabling ambitious students to excel and to realise their dreams”.

Mr Vincent Ha

Co-founder & CEO
VeTrackr Limited

“I really enjoyed the courses in CityUHK Marketing, and the lecturers were very good at both equipping us with the necessary knowledge in business and marketing and helping us to plan our careers. The most impressive thing about this programme is that all students have the chance to practise their marketing skills in the real business world during the final year projects. It was a valuable experience, and we worked with senior executives from multinational corporations. I am proud to be an alumnus of CityUHK Marketing”.

Ms Sherry Cheung

Managing Director
Ad Hoc Marketing Communication Limited

“Let me take this opportunity to thank everyone in the Department of Marketing. The professors and lecturers in the programme inspired me in terms of entrepreneurship, creativity and business ethics. Equipped with this valuable knowledge, I started my second business in sustainable education and kids’ soccer training, and now I am the Principal of the school. My first business was a marketing agency that I ran for 13 years”.

Ms. Ringo Leung

Executive Director
Investment Banking Division, Morgan Stanley Asia Limited

“I’m so blessed and proud to be an alumnus of CityU Marketing. What I’ve learned and experienced during the whole program inspired me to be a confident, all-round person with different types of skills and abilities to gradually stand out from the challenging business world. I was not born to be a marketing person, but the professors and lecturers shaped and molded my mind about how and why marketing / interpersonal skills and knowledge are indispensable in the real business world.”
 

Mr. Tommy Yeung

Assistant General Manager
New World Development

“I valued my learning journey in CityU BBA Marketing program. With a comprehensive curriculum and expert faculty, I gained the knowledge and skills necessary for success in my chosen field. The supportive and collaborative learning environment fostered my personal growth and development. The emphasis on practical problem-solving equipped me to tackle real-world challenges with confidence. Thanks to the challenging final year projects, the networking opportunities and industry connections enhanced my professional prospects. The program empowered me to thrive and achieve my goals.”

Ms. Agnes Pun

Partner & Executive Director 
Asia Bankers Club & Golden Emperor

“Throughout my studies in the Marketing major, I have gained a solid understanding of marketing principles and strategies, supported by real case studies featuring companies like Watsons. Collaborating with brands and teammates, these case studies have provided me with practical knowledge and the ability to apply marketing concepts to real-world situations. Overall, I am equipped with valuable skills and strategic thinking to navigate the ever-evolving marketing landscape and drive business success. As a result, I feel more prepared than other fresh graduates in the same position to excel in my career.”
 

More alumni sharing can be found at:

https://www.youtube.com/watch?v=D3kNZR-wOXM

https://www.youtube.com/watch?v=zbHvmO6yQFE&t=5s

https://www.youtube.com/watch?v=DGodevmY6BU&t=8s

https://www.cb.cityu.edu.hk/mkt/bbamkt/Fruitful-U-life/Student-Alumni-Sharing/
 

Overseas Summer Programmes 

It is Derek Fung’s exchange story at the University of Bath in UK. He celebrated Holi Festival with his friends!    
“No matter where you are, led your colorful life!”

It is Chelsi Chan’s exchange story at the University of New Hampshire in US. She spent a relaxing afternoon on the Brooklyn Bridge.    
“Endeavor something remarkable when you are young.”

Strategic Marketing Committee

More can be found here.

Department of Marketing
College of Business
Undergraduate Catalogue
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme

The BBA Business Decision Analytics (BDAN) programme aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. We consist of two study streams:

Decision Analytics Stream

• Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
• Develop students’ ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
• Enable students to solve business problems by a judicious application of technical and practical skills
• Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
• Prepare students for a statistical and analyst position in the financial, commercial, and government sector

Data Informatics Stream

• Provide professional training in data analytics, information management, business knowledge and communication skills
• Enable students to acquire knowledge in two different industries: Decision Analytics & Operations and Information Systems
• Enable students to obtain international professional qualifications (Base SAS)
• Prepare students to work in the areas which require both data analytics and information management knowledge

i. BBA Business Decision Analytics programme offers you:

• Learn business analytics, statistics, business intelligence, risk management, information management skills
• Learn how to manage and analyse huge volume of business data using SAS, SPSS, Excel VBA and Python
• Flexibilities of choosing streams from Decision Analytics (DAN), and Data Informatics (DI)
• Flexibilities to take a double major in BBA Business Economics, BBA Finance, BBA Global Operations Management, BBA Information Management (Business Intelligence), BBA Management (Human Resource Management), and BBA Marketing
• Opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)

 ii. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)

iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

v. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
 

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

Applications will be considered on a case-by-case basis.

Please visit the following website for the detailed curriculum:

• Business Decision Analytics

Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.

Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:

Gloria Andry Putri (Intern in HSBC)

Hi! My name is Gloria. In July 2022, I joined The Hong Kong and Shanghai Banking Corporation Limited (HSBC) as an intern in Commercial Banking, specifically in Business Banking - Strategy and Innovation. 

Job Nature

My daily tasks include data analysis to understand client behavior in our platform, research, and engaging with clients. One of the biggest projects I was assigned to support was the launch of the new platform called Business Go which allows me to communicate with different teams and divisions including marketing, IT, content, and many more. BDAN has prepared me with the essential skills including excel, SQL, and presentations which I could apply directly to the projects. 

Achievement and Learnings

During the internship, I was able to connect with like-minded people, have a better understanding of the business, and applied what I have learnt in university. Not to mention, my team has taught me on how to present data in a more efficient way to align with business expectations. This internship allowed me to find my passion in the financial industry and decide to pursue a career in banking.

Philomena Wang (Intern in Sigtica Limited) 

Hi, everyone! I’m Philomena, a current student majoring in Business Decision Analytics. In the summer of 2024, I had the opportunity to intern at Sigtica Limited, a start-up firm where I worked as a data analyst.

Job Nature

Sigtica Limited is a dynamic and fast-growing startup, and I was thrilled to secure a role as a data analyst. My solid background in programming and data analysis tools helped me stand out during the application process. Through this internship, I realized how valuable technical skills in machine learning and natural language processing are in today’s job market. My prior experience with programming languages and statistical analysis gave me the competitive edge needed to land this exciting opportunity.

Learning and Achievement

This internship marked a shift from my previous experiences, as it was more focused on computer science and model development. Although I initially encountered challenges adapting to the technical demands of the role, my perseverance and problem-solving skills enabled me to overcome these obstacles. I successfully built and fine-tuned a prediction model for Named Entity Recognition (NER), automating the extraction of key information from IPO documents. By leveraging the Transformer library, I developed a model that achieved an impressive F1 score of 95%, streamlining the process of analyzing large financial documents.

Throughout the internship, I gained invaluable experience working with different NLP platforms, including spaCy, Transformer, and ONNX. I was able to convert models between these platforms seamlessly, which enhanced my technical expertise. The data-related courses offered by DAO Department were particularly rewarding as they gave me a solid understanding of big data operations and statistics which is very important in the Internet industry.

Students are able to obtain internationally recognised professional qualifications including:

• SAS Base Programmer Certification
• SAS Advanced Programmer Certification
• SAS Predictive Modeler Certification
• The Financial Risk Manager (FRM)

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

• overseas exposure during semester breaks, including study trips to renowned companies and universities;
• internship placements in multinational companies to be arranged locally or overseas;
• networking with top business students admitted locally and overseas;
• professional mentorships provided by professors and professional practitioners; and
• cultivation of social responsibility through community services and voluntary work.

BBA Business Decision Analytics
BBA Business Decision Analytics Facebook Page
Department of Decision Analytics & Operations
College of Business
Hong Kong Statistical Society (HKSS)
Royal Statistical Society (RSS)
Statistical Society of Australia Incorporated (SSAI)
Undergraduate Catalogue
CityUHK Scholarships for Hong Kong Talents

The BBA Global Operations Management (GOM) programme aims to enable students to develop their analytical abilities, problem-solving skills, and technical competence in operations management, operations strategy, and supply chain management in a global context. Many companies are multi-national corporations and serve multiple global markets with products sourced and produced across many continents. In this increasingly interconnected and interdependent global economy, the process of delivering supplies and goods from one place to another is accomplished through technological innovation. The programme provides students with an integrated curriculum combining general business foundation and advanced management topics to prepare them for managerial positions in a global economy. Students will develop a critical appreciation of the roles and impact of operations and supply chain management on the success and growth of an organization. A strategic understanding of how global operations and supply chain, through planning, sourcing, making, delivering, and returning products and services to global businesses and their customers, can achieve competitive advantages. The programme enables students to diagnose operational and business problems, develop and implement solutions for various kinds of multi-national organizations in the financial, commercial, and service sectors.

• 學習如何以卓越的營運方法提升商業效能。課程包括學習設計及優化企業業務流程等，讓同學能有效運用人力、資金、時間、科技等資源，以創造最大的可持續利潤價值，實現卓越營運
• 透過實踐及學習一流企業所具備的成功因素及技術，令你對企業營運有更深入的了解
• 涵蓋不同行業面對的營運難題，確保畢業生具備足夠的營運知識及技能，將來於本地甚至國際層面上，管理多元化的企業營運以協助企業有效地提升其競爭力
• 提供實習機會，讓同學能學以致用，幫助你在管理培訓生、營運經理、營運分析師、項目經理的職業上作準備

i. BBA Global Operations Management offers you:

• Develop your analytical abilities, problem-solving skills, and technical competence in operations management, operations strategy, and supply chain management in a global context
• Develop a critical appreciation of the roles and impact of operations and supply chain management on the success and growth of an organization. A strategic understanding of how global operations and supply chain, through planning, sourcing, making, delivering, and returning products and services to global businesses and their customers, can achieve competitive advantages
• Enables you to diagnose operational and business problems, develop and implement solutions for various kinds of multi-national organizations in the financial, commercial, and service sectors
• Prepare you to start career as management trainee, operations manager, operations analyst, project manager, etc.

ii. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)

iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

v. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied one of the following subjects at a high school or post-secondary institution:

• Additional Mathematics, Mathematics, Applied Mathematics, Further Mathematics, Mathematics and Statistics, Mathematics with Applications, Pure Mathematics or Statistics.

OR

• have an Associate Degree/Higher Diploma in a business-related discipline or an equivalent qualification.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language; OR IELTS overall band score of 6.5 or above; OR TOEFL iBT total score 79 or above (single test date)

Applications will be considered on a case-by-case basis. 

Please visit the following website for the detailed curriculum:

• Global Operations Management

BBA GOM graduates are prepared for careers as management trainees, operations managers, operations analysts, project managers, etc. They typically begin in areas such as consulting, financial operations, health care operations, procurement and sourcing, retail management and supply chain management.

Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Internship provides them an opportunity to gain practical experience and to enhance personal growth. We have received positive feedbacks from many large corporations regarding the performance of our students in the internships. Below are some of the companies or organizations in which our students worked under the internship programme:

Student sharing

	Cheung Chiu Keung, Leo (Intern in Hang Seng Bank) “You can’t put a limit on anything. The more you dream, the farther you get.” – Michael Phelps I worked at Hang Seng Bank as Chief Administrative Office (CAO) intern under Operations, Services and Technology department. This 5-month internship experience broadens my horizons a lot. What I learned from Hang Seng Bank that can’t find in textbooks or lectures, so it is a valuable and unique opportunity for me. Although I had felt terrifying and challenging to the projects, luckily my colleagues assisted me with no doubt. I am so glad that this internship broadened my horizons. Internship program acts as a bridge to connect our career paths, no matter seeking your paths or adapting work pace. How much you gain depends on how much you pay, so my advice to all of you is not to question your abilities and push your limits. If you can dream it, you can do it!
Ma Wing Sin, Eunice (Intern in Esquel Group) With the vision of making a difference in the world, Esquel cares a lot about the harmonious of environment and people, as well as a sustainable future worthy of appreciation by generations to come. During my summer internship in Esquel, I was with Technical Development Centre and assigned with a project to promote a new printing technology within the company, which was 3D printing. To be honest, I knew nothing about 3D printing beforehand but I was glad to take this challenge. On the way of organising the 3D printing workshop to colleagues, I did lots of researches and kept myself familiar with this technology by trial and errors. Though I encountered quite a lot of difficulties during the preparation time, I learnt far more than I expected, including AutoCAD and event management skills. Apart from the departmental duties, Esquel also provided summer interns an opportunity to have a business trip to Gaoming, one of their major factory plants. It was a valuable experience to know how a complete textile manufacturing process was. We even got a chance to assemble a t-shirt using sewing machine by ourselves. The trip gave me a bigger picture of Esquel’s operation beyond my department. As an innovative textile firm, Esquel does place value on developing new technologies; not only for operations, but also colleagues’ personal development. I appreciate the vision, work atmosphere and more importantly, the teammates’ love there. I would say my last summer has definitely well spent in Esquel.
	Lu Chun Yu, Jonathan (Intern in Deloitte) Greetings! I am Jonathan, one of the many GOM buddies and it is the third month since I have been an Audit intern with Deloitte under their 4-month Spring Internship Program. Life at Deloitte is thrilling. Working on a project basis, as opposed to a hierarchy structure, we get to meet new colleagues and new clients very often. It is not unusual that we have to face the CFOs and Directors by ourselves alone. As an intern, this has given me an invaluable opportunity to grasp in-depth knowledge and understanding of the different clients’ companies and the  industries in which they operate. “How does Audit relate to your studies?”, you may ask. You may have heard this many times, but operations is everywhere, in our client’s businesses and even in Deloitte itself. The Audit work that we perform everyday requires us to thoroughly understand the way our clients do businesses so that we are able to detect risk of fraud or error and other anomalies. Deloitte, having a project based organizational structure with over 225,400 employees worldwide, also has a unique and efficient operations management practice that is very much worth learning. There is no doubt that the professional services industry is an intense and rapidly changing environment where you have to be versatile in order to excel. Fortitude is also essential to endure the long working hours. With that being said, this is a place where hard-work pays off and where you can take in and learn a lot like a pool for a sponge.

Overseas Summer Programmes 

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Operations Management Project offers a unique opportunity for the Global Operations Management students to participate in real business projects and to apply what they have learned in other GOM courses in solving business problems. Student teams will work under faculty supervision to solve operations management related problems and identify improvement opportunities for both service and manufacturing businesses. They will also gain practical experience in planning and executing a real business project.

BBA Global Operations Management
CityUHK GOM Buddies Facebook Page
Department of Decision Analytics and Operations
College of Business
Undergraduate Catalogue
CityUHK Scholarships for Hong Kong Talents

The Department aims at providing professional business knowledge and skills that are grounded in the latest research in Management. We are equipping students with the professional skills critical for job success, as well as the interpersonal and analytical skills necessary for developing a successful career locally and globally. 

課程旨在培養學生對本港以及跨國商業環境的知識，為日後成為管理層作好準備。

The BBA Management programme aims to equip students with the abilities and skills to successfully manage people and teams within an organisation and manage the organisation itself, in both local and international environments. Students of this programme will acquire the knowledge to meet management challenges including decision making, leading and motivating people, leading organisational change as well as strategising and implementing business decisions locally and internationally. The major offers a choice of two distinctive streams: Human Resources Management (HRM) and Strategy and International Management (SIM). Students can indicate their preferred stream at the beginning of Year 2.

HRM Stream:

The HRM stream is designed for students who wish to pursue a career as an in-house specialist or an outside consultant in the human resource management area.

SIM Stream:

This stream is designed to equip students with the knowledge and skills to develop effective strategies to manage in the international business environment, particularly in the Asia Pacific Region.

本課程涵蓋兩個專修範疇予學生於入學第二年選擇：人力資源管理、策略及國際管理。

• 人力資源管理：教授人力資源管理學的技能和知識，目標是培養人力資源管理界的優才。
• 策略及國際管理：讓學生接觸多方面範疇，教授學生對國際商業環境的認知及組織管理策略知識之實踐，目標是培養在跨國公司工作之管理專才。

i. The BBA Management programme offers you:  

• the skills to manage people and teams successfully;
• the skills to initiate and manage startup companies;
• the knowledge to lead business and implement business decisions in different countries, e.g. the Greater Bay Area, Australia, Japan, Korea, the USA, Canada and the UK.  

ii. College of Business is one of the top three business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)  

iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)  

iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

在工商管理學士（管理學）的學習能使你掌握：

• 成功管理人才及團隊的知識,
• 創業技巧,
• 在大灣區、澳洲、日本、韓國、美國、加拿大及英國等地區或國家為企業制定策略及領導企業的知識。

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.2 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language OR Grade D or above in HKALE Use of English OR IELTS overall band score of 6.5 or above.

Applications will be considered on a case-by-case basis.

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Employers of our graduates in recent years include well known organisations such as Bank of China, EY, HK Jockey Club, Hospital Authority, HSBC, KPMG, Morgan Stanley and PwC. Graduates are working in highly sought after positions including management trainee, graduate trainee, business analyst, HR business partner, and HR executive.

Participation in the internship programme helps our students to develop and strengthen their business and work skills through practical work experience with organisations in Hong Kong. These experiences could help enhance our students' competitiveness in the job market. The MGT Summer Internship programme could meet a major elective course requirement.

EY – LAW Sha Lee

I have learnt a lot about campus recruitment process- from organizational-fit candidate screening to the appropriate manner in answering enquires from candidates, to the selection of the final candidates. Now, I have a more comprehensive understanding on the work of HR professional.

Sino Group - PANG Chui Ying

During the internship, I realized collaboration and communication skills are very important, especially when a project involves many parties. A minor error of relaying message would cause project delay or misunderstanding of the work.

L'Oréal Group – LEUNG Kit Man

In helping with the recruitment process, I gained real business recruitment process’ insights and some crucial interview skills.

Employers’ Federation of Hong Kong – CHAN Kwan Lok, Gordon

EFHK is a Federation acts as an intermediate between employers and government and provides policy and governance services. The insights from the professionals has helped me to better prepare myself for the rapidly changing business environment in Hong Kong.

New Zealand Trade and Enterprise – WONG Pak Long Anson

Grow Stronger, Grow Better. This internship allowed me to understand how a business promotion campaign is made feasible commercially. By interacting with the New Zealand government officials, chambers, and suppliers, I now have a better idea on behaving professionally when offering managerial advices.

Our HRM stream graduates are qualified to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM). 

Embarking on the BBA journey at the esteemed Department of Management was a strategic choice, one that has been instrumental in shaping my professional trajectory. This program, distinguished as one of the select few in Hong Kong known for cultivating proficient human resources professionals, boasts an exceptional reputation amongst industry employers.

The Department's commitment to delivering high-caliber education allowed me to establish a robust academic groundwork that became a cornerstone of my success. It didn't merely end with theoretical knowledge; the program's comprehensive career support, encompassing internships and a robust mentoring initiative, equipped me with the necessary skills to navigate the dynamic landscape of the workplace and tackle challenges head-on.

In retrospect, I am immensely grateful for this enriching educational journey. It was not just a stepping stone to my career but a catalyst that propelled me towards significant career advancement post-graduation. Today, as a senior HR leader, I reflect back on these experiences with a sense of pride and acknowledge the pivotal role the BBA program played in my professional ascent.

Vincent Wu | People Leader, Marsh McLennan Hong Kong & Macau

Human resources personnel are a change agent in an organisation. We work in collaboration with business leaders and propose recommendations on business effectiveness based on our professional HR knowledge and understanding of the changing external market. The BBA (HRM) programme has not only provided me with comprehensive foundation in various business disciplines but has also equipped me with the crucial skills and social awareness in dealing with people from different levels and nationalities. My study here has been a valuable starting point for my career and personal growth.

Kalinda Wong | Associate, People, National Australia Bank

If I had to do it again, I would definitely make the same decision and study in the Human Resources Management Programme at City University of Hong Kong. It is not only the place where I learned to be an HR professional but also where I grew up. The Department of Management provides a dynamic undergraduate curriculum grounded in human resources management that is complemented by distinctive personal and career development programmes. We learned how to be effective and efficient managers. In addition, I felt that there was always a friendly relationship among students and professors. I am thankful for the support and encouragement from our professors, lectures and other graduate students.

Kathy Ko | Human Resources Manager | Hospital Authority

Career Mentoring Programme

Developing and equipping undergraduates for their career is an important goal of Department of Management. In this career mentoring program, we will invite business practitioners who are also our alumni to be the career mentors of our undergraduates. The mentors are expected to share practical advice on job search, career planning, and professional development with the students throughout the academic year.

The Student Entrepreneurship Project is specially designed for year two and three students, to help them develop their managerial competencies through experiential training. The core of the project involves students running a small business. The experience provides management students with the opportunity to apply what they learned in the real world, and develop their entrepreneurial spirit and abilities for future career and business ventures.

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

• overseas exposure during semester breaks, including study trips to renowned companies and universities;
• internship placements in multinational companies to be arranged locally or overseas;
• networking with top business students admitted locally and overseas;
• professional mentorships provided by professors and professional practitioners; and
• cultivation of social responsibility through community services and voluntary work.

Department of Management
College of Business
Undergraduate Catalogue
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme

Entrance Requirements for Direct / Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes so that the School of Creative Media (SCM) can gauge their creative potential. All direct applicants for SCM programmes (1040/1041/1042/1043/1044/1456A/1468A/1471A)are strongly encouraged to submit a portfolio of creative work via an online system to SCM. Details of the portfolio submission will be announced towards the end of 2025 via the School’s homepage at portfolio web page. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.

This major combines core courses offered by the Department of Computer Science and the School of Creative Media, providing students with a solid background in both areas. Students have the opportunity to mix with students in both academic units while developing teamwork skills and a true understanding of both fields.

Computer Science courses include computer programming, data structures, data storage, networking, applied algorithms, software engineering, computer graphics and AI game programming. These courses equip students with a solid background in computer science and programming, enabling them to develop software for the media industry.

Creative Media courses include contemporary and new media art, computer animation, computer games, visual communication, installation, interactivity and creative media studio. These courses provide students with a good understanding of the creative process and the ability to produce content for digital media projects.

Through courses and final-year projects, students have ample opportunities to practise their technical and creative skills, work in teams and develop interesting digital media projects.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.

For details, please visit the ‘Undergraduate Catalogue’

This major is ideal for students who have strong interests in both computing technologies and creative media. Our graduates are qualified to work in a wide range of digital media companies in areas such as computer animation, special effects, computer games, Internet-based and mobile media. Graduates become part of creative teams and contribute to both the technical and creative aspects of media projects. With a solid background in both technical and creative elements, our graduates are ideal candidates for future management positions.

Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.
Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BScCM#section--student-work.

Our “Alumni Spotlight”:

• Vincent Chan & Chris Cheng at https://www.scm.cityu.edu.hk/alumni_story/Vincent_Chris
• David Chung & Carmen Lam at https://www.scm.cityu.edu.hk/alumni_story/David%20Carmen

​Some works by SCM graduates can be found at CityUHK’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.
 

Semester-long exchange study opportunities are offered worldwide. European destinations include the UK, Finland, Hungary, Czech Republic and Switzerland. Asian destinations include Mainland China, Japan, South Korea, Taiwan and Singapore. Students are also encouraged to join month-long overseas summer study tours of various themes, such as animation, creative computing, creative industries and enhancement on English proficiency.

The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries.

Undergraduate Catalogue
Department of Computer Science
School of Creative Media
Playful Media
IFVA
Hong Kong ICT Awards

Entrance Requirements for Direct / Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes so that the School of Creative Media (SCM) can gauge their creative potential. All direct applicants for SCM programmes (1040/1041/1042/1043/1044/1456A/1468A/1471A) are strongly encouraged to submit a portfolio of creative work via an online system to SCM. Details of the portfolio submission will be announced towards the end of 2025 via the School’s homepage at portfolio web page. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.

After completing the common School requirements, students will study a group of major core courses that distinguish the BACM from the other two SCM majors. The core courses are Creative Media Studio II (cinematography and video post-production), Physical Computing and Tangible Media, Critical Theory and Socially Engaged Practices, Contemporary & New Media Art and Narrative Strategies and Aesthetics of Time-based Media for a variety of media contexts such as moving image, animation, experimental videography, documentary works, games, hypertextual environments and non-linear screen storytelling.

Beyond the School and major core requirements, students are free to take any elective courses from various areas such as animation, game, cinema and new media. These electives are meant to assist students in designing their own study paths based on their personal and professional objectives.

All students undertake a research-based Graduation Thesis/Project, which can be a creative art or critical writing project. Optional internships and overseas exchange programmes are also in place to provide students with networking experience before they graduate. Throughout their studies, students will have broad exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence on a regular basis.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide students with essential guidance and mentoring as part of their study plan.

For details, please visit the ‘Undergraduate Catalogue’

Graduates are qualified for a broad range of positions in the media, art, design, and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design. The BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. A BACM graduate should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities. 

Alumni sharing is available at https://www.scm.cityu.edu.hk/alumni-stories.

Students’ showcases are available at https://www.scm.cityu.edu.hk/programmes/undergraduate/BACM#section--student-work.

Our “Alumni Spotlight”:

• Joseph Chan at https://www.scm.cityu.edu.hk/alumni_story/Joseph

• Chan Kin-long at https://www.cityu.edu.hk/aro/alumnistories/197.htm

• Ahong Cheung at https://www.cityu.edu.hk/aro/alumnistories/142.htm
• Chilai Howard at https://www.cityu.edu.hk/aro/alumnistories/140.htm
• Nick Cheuk at https://www.cityu.edu.hk/aro/alumnistories/127.htm
• Chris Cheung at https://www.scm.cityu.edu.hk/alumni_story/Chris
• Tommy Ng at https://www.cityu.edu.hk/aro/alumnistories/134.htm
• Tam Wai-ching at https://www.cityu.edu.hk/aro/alumnistories/81.htm

​Some works by SCM graduates can be found at CityUHK’s YouTube Channel at https://www.youtube.com/playlist?list=PL955C034F2D28DB49.

Semester-long exchange study opportunities are offered worldwide. European destinations include the UK, Finland, Hungary, Czech Republic and Switzerland. Asian destinations include Mainland China, Japan, South Korea, Taiwan and Singapore. Students are also encouraged to join month-long overseas summer study tours of various themes, such as animation, creative computing, creative industries and enhancement on English proficiency.

The internship programme complements the SCM curricula by coordinating with companies and organizations in providing on-the-job training to students. A broad variety of local and overseas internship opportunities are available to prepare students for the exciting challenges of the fast-growing creative industries. 

Undergraduate Catalogue
School of Creative Media

The BSc Chemistry programme offers a comprehensive integration of theory and practice. With a focus on the practical application of knowledge, this programme provides students with a deep understanding of important scientific issues, current technologies, and future challenges, all within the context of local, regional, and global needs.           

The majority of courses within the programme include a lab component that effectively complements the lectures and tutorials, offering students the opportunity to gain valuable, hands-on experience. This practical experience is essential for students as they prepare for future employment or further study within the field of chemistry.

Entrance Requirements for Direct / Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied a subject related to Chemistry at a high school or post-secondary institution.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree / Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.   
 

For details of the programme’s curriculum structure, please visit the "Undergraduate Catalogue".

The Department of Chemistry (CHEM) fosters an interdisciplinary approach in teaching and research. CHEM is committed to training science graduates to meet the demand for technical, educational and industrial professionals in Hong Kong. The study programmes offered by CHEM are designed to develop the knowledge, skills and attitudes that students need to achieve fulfilling personal development and a successful career.     

學系著重跨學科的學習和應用，課程融合化學理論和實踐，學習方式多元化，為學生奠定堅實的知識基礎，培養學生慎思明辨的態度，訓練學生掌握必需的技巧，如批判性思考，解難能力等。課程亦提供不少實習及交流機會，有助學生吸取工作經驗及擴闊視野，對將來的事業發展有極大裨益。     

CHEM currently offers BSc in Chemistry.  

This major integrates theory and practice. By focusing on the application of knowledge, it helps students understand important scientific issues, current technologies and future challenges in light of local, regional and global needs. Most of the courses have a lab component that complements the lectures and tutorials and enables students to acquire hands-on experience in preparation for their future employment or further study.  
 

The Chemistry major aims to provide students with a firm foundation in chemistry that will equip them with the knowledge, understanding, skills and attitudes required to achieve personal development and find suitable employment in the industrial, commercial, government and educational sectors.

This major offers core courses covering foundational topics in analytical chemistry, inorganic chemistry, organic chemistry and physical chemistry. It also includes a wide range of electives on current and emerging areas in chemical science. Students can specialize in one of the streams to attain the necessary knowledge and skills, which can be applied in the real-life: 

• Comprehensive Chemistry     
  (accredited by the Royal Society of Chemistry)  
• Cosmetic Chemistry  
• Forensic Chemistry  
• Global Research Enrichment and Technopreneurship (GREAT)  

In addition, talented students can complete two degrees with an accelerated pace by selecting:   

• Undergraduate plus Taught Postgraduate Degree Programme; or 
• Joint Bachelor’s Degree Programme with the University of Manchester.

Graduates can expect to make a significant contribution in both the government and private sectors. You may seek employment in various government departments (such as the Environmental Protection Department, Government Laboratory or the Agriculture, Fisheries and Conservation Department), consultancy companies, laboratories and the commercial, industrial or educational sectors. Alternatively, you may choose to pursue postgraduate studies.

The College of Science and the Department offer work placement opportunities through internship schemes that provide students with full-time job attachments to firms not only in Hong Kong, but also in the Great Bay Area and overseas. Through such placements, students will:

• gain solid experience in a real-life work environment; 
• develop problem-solving abilities and interpersonal skills;
• learn the right attitudes towards work and professionalism; and
• broaden their experience and enhance their employability.

For details, please visit the College's website.

Furthermore, to help students broaden their educational horizons, gain language experience and enhance their awareness of different cultures, the Department, College and University offer credit-bearing exchange programmes with various partner institutions around the world, including universities in Australia, Canada, Europe, the US and the Asia-Pacific region.

For details, please visit the University’s outbound exchange programme website and the Department of Chemistry's outbound exchange programme website.

The Department also organises out-of-classroom learning activities to broaden students’ learning interests. These include:

• Industrial Attachment and Overseas Internship Schemes, which help students acquire work experience in various local, regional and international companies and organisations.
• Student Exchange Programmes, which provide students with opportunities to experience foreign cultures and enhance their intercultural and interpersonal skills while studying abroad.
• Summer Research Scholarship Scheme, which pairs students with staff research groups to promote a research culture among undergraduate students.

Chemistry graduates are eligible for:

• Full Membership of the American Chemical Society
• Full Membership of the Chemical Institute of Canada
• Membership of the Canadian Society for Chemistry
• Full Membership of the Hong Kong Chemical Society
• Student Membership of the Royal Australian Chemical Institute
• Associate Membership of the Royal Society of Chemistry

Our courses are practical and based on examples from the local region. Many courses are augmented with laboratory sessions and out-of-classroom learning activities.

We aim to facilitate your active learning, rather than forcing you to memorise information. We use a range of strategies to help you learn, including:

• web-based software to enhance your discussion of course materials;
• the Personal Response System, an electronic device used in the classroom to gauge your understanding during lessons;
• problem-based learning schemes that stimulate you to apply subject knowledge to solve daily life problems related to chemistry; and
• open book examinations in some courses to encourage you to read widely and enhance your comprehension skills.

This major provides basic and professional training in the areas of chemistry. Graduates can seek career opportunities in the industrial, governmental and educational sectors.

The major has close relationships with the government and industrial sectors, with the goal of nurturing the next generation of chemistry professionals.

• Department of Chemistry  
• College of Science  
• Undergraduate Catalogue       
• CityUHK Scholarships for Hong Kong Talents     
• CityUHK Talents Programme

This major aims to equip degree-level graduates with broad knowledge of criminology and sociology; and with professional competence to conduct criminological and sociological research to solve problems at the organizational, community, societal, national, and international levels, with a particular interest in protecting the public and maintaining Hong Kong's status as one of the safest cities in the world. Students will acquire knowledge and skills necessary to undertake managerial and executive responsibilities in a wide range of professions, including policing, crime prevention, security services, correctional services, conflict resolution, social analysis, societal planning, marketing research, and the operation of non-governmental organisations. Ample opportunities are provided for students to develop an interest in discovery and innovation to benefit society through crime control and reduction, and societal development and improvement through the application of various sociological practices.

This is the only UGC-funded undergraduate programme in Hong Kong to provide comprehensive training in the disciplines of Criminology and Sociology.

Entrance Requirements for Direct / Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a Cumulative Grade Point Average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Applicants are required to select their preference on Applied Sociology Stream or Criminology Stream in their applications.

Students who are admitted through senior-year (Advanced Standing II) admission are required to complete a minimum of 60 credit units for the award, among which 21 credit units are stream core courses.  

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.

Upon successful completion of this major, students should be able to:

• describe a range of key concepts, theories and professional values in criminology and applied sociology;
• identify and criticise the underlying assumptions of and devise interventions to address social problems and criminal issues with a particular interest in different types of informal and formal strategies;
• apply qualitative and quantitative research methods and use different sociological and criminological perspectives to explain social problems and crimes;
• evaluate the applicability of sociological and criminological theories and develop innovative ideas for preventing crimes and creative ways of reducing re-offending in the local context;
• evaluate the function and operation of social institutions and law enforcement agencies in the criminal justice system;
• conduct independent research; analyse the impacts of social, technological, and environmental changes on individuals and society; present research findings clearly and systematically to the public; and provide creative suggestions and/or solutions for preventing crimes and other social problems; and
• design programmes, generate alternatives, invent ideas, and construct cost-effective means for sustaining social order and safety.

Students in this major will be able to take a certain number of courses in both criminology and sociology and will thus have a broadened exposure to theories and skills training in both disciplines. This broad knowledge base will surely strengthen the employability of graduates. Sample areas of employment for our graduates include positions in law enforcement agencies (e.g. Hong Kong Police Force, Correctional Services Department, Customs and Excise Department, Immigration Department, and Fire Services), schools and universities, non-governmental organisations, security or risk management departments in private companies, research institutes and marketing research firms, media industries, and public relations firms.

Department of Social and Behavioural Sciences 
Undergraduate Catalogue 
CityUHK Scholarships for Hong Kong Talents
 

Business made Smart with Information Systems (IS)

BBA Artificial Intelligence in Business (AIB) nurtures students to become smart business professionals.

IFMG IS Smart Double Major  

Our students have great flexibilities to complete a double major degree in Information Management and in Accounting, Finance or Marketing. Local core industries, such as financial services, professional services, logistics and trading services, are being transformed by big data and artificial intelligence (AI). Our graduates have outstanding opportunities to play a major role in this digital transformation process.

AIB IS Smart Innovation

Our students gain the knowledge and skills to apply modern information systems (e.g., AI, big data and cloud services) to business innovations. They can participate in a one-week Smart Business Study Tour to Stanford University and visit AAAF companies (Apple, Amazon, Alphabet and Facebook) in Silicon Valley, or join a one-month Smart Business Project Tour for visits and work experience in FinTech and/or BAT companies (Baidu, Alibaba and Tencent) closer to home.

AIB IS Smart Business

Our students gain a business mindset from exposure to new IS business strategies and Internet business models. They will gain the knowledge and skills to analyse high-growth technology companies and make wise investment decisions. They will also gain good communication and project management skills that will qualify them for project management jobs in multinational companies.

AIB IS Smart Choice  

Our students have opportunities to conduct undergraduate research or consulting projects with faculty members in the largest IS department in Hong Kong and one of the best IS department in the world for research productivity [1]. The Department provides Smart Business scholarships to support our undergraduate students in regional and international business competitions. Our students make business smart with information systems.

AIB IS Smart Future

Our graduates begin their careers as business analysts, data scientists, IT auditors, systems analysts and programmers in global banks, consulting and technology firms, such as HSBC, BOC, PWC, Apple, Alibaba, Facebook, Google and IBM.

In 2018, 99% of our graduates were hired immediately after graduation and 1% went overseas for further studies. The highest, average and lowest monthly salaries of BBA Artificial Intelligence in Business graduates were HK$24K, HK$18K and HK$13K, respectively.

[1] Research Ranking of the Association for Information Systems (https://www.aisnet.org)

i. BBA Artificial Intelligence in Business offers you: 

• Smart Financial Services, Auditing and Internet Services
• Social media, mobile apps, big data/artificial intelligence and cloud services for business innovations
• Flexibilities of choosing streams from Business Intelligence (BI), Information Systems Auditing (ISA), Internet Services and Social Networks (ISSN), and Data Informatics (DI).
• Flexibility to take a double major in BBA Information Management and Accounting, BBA Information Management and Finance, BBA Information Management and Marketing or BBA Information Management and Business Analysis.

ii. To support the Government’s Smart City Blueprint for the better future of Hong Kong, the BBA Information Management aims to equip students with competent knowledge and skills of applying innovative technologies for business innovation, our students change the way of doing business in Hong Kong and the region.

iii. The Department of Information Systems is committed to nurture smart people for smart business, with careers of the future.  We support our students to choose a second major in the College of Business. 

iv. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

v. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships) 

vi. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange) 

vii. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Entrance Requirements for Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied one of the following subjects at a high school or post-secondary institution:

• Mathematics, Additional Mathematics, Applied Mathematics, Further Mathematics, Mathematics and Statistics, Mathematics with Applications, Pure Mathematics or Statistics

OR

• have an Associate Degree/Higher Diploma in a business-related discipline or an equivalent qualification.

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award. Preference may be given to applicants who have attained Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above.

Applications will be considered on a case-by-case basis.

Please visit the following website for the detailed curriculum:

• IFMG 2021 Suggested Study Plan for Advanced Standing I Students
• IFMG 2021 Suggested Study Plan for Advanced Standing II Students

Regularly, we organize “Internet+” study tours to visit new economic companies like AAAF (Amazon, Apple, Alphabet, Facebook) in USA and BAT (Baidu, Alibaba, Tencent) in China.  We are committed to nurture smart people for smart business, with great careers of the future.

• 1017 Bachelor's Degree in Intelligent Information System (BDIIS)
• 1018 BBA Global Business Systems Management (GBSM) 
• 1019 BBA Artificial Intelligence in Business (AIB) 
• Department of Information Systems
• Undergraduate Catalogue