The Department offers a range of innovative degree programmes designed to train versatile professional communicators for the age of media convergence and information integration. Graduates are well positioned for diverse careers in the media industry and communication sectors in businesses and government organizations.
Entrance Requirements for Direct/Non-JUPAS Applicants
Entrance Requirements for Direct/Non-JUPAS Applicants
For senior-year (Advanced Standing II) admission, applicants should have completed an Associate Degree/Higher Diploma with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award, AND to have attained at least Level 3 or above in HKDSE English Language and Chinese Language or an equivalent qualification.
Curriculum Structure
For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.
Our Target
This major aims to provide students with current knowledge of theories and practices of media and communication from an interdisciplinary perspective. It seeks to develop students' critical and creative abilities in discovering and understanding the processes and structure of media and communication in their daily lives. By comparing and contrasting real-world examples, students will be able to apply the relevant theories and appropriate methods to analyse the interplay between media and society in various contexts and at different levels. The integrated curriculum is also designed to provide opportunities and platforms for students to explore their potential as well-rounded professional in media-related fields.
This major prepares students to become internationally oriented professionals with a broad knowledge of and integrated skills in media and communication industries, including advertising and public relations, multimedia publishing and journalism and creative information technology. Graduates are well positioned to pursue diverse careers in various public and private sectors.
Why Department of Media and Communication (options: BA Digital Television and Broadcasting, BA Media and Communication)?
The Department offers a range of innovative degree programmes designed to train versatile professional communicators for the age of media convergence and information integration. Graduates are well positioned for diverse careers in the media industry and communication sectors in businesses and government organizations.
Entrance Requirements
JUPAS Applicants
JUPAS Entrance Requirements
JS1106 Department of Media and Communication (options: BA Digital Television and Broadcasting, BA Media and Communication)
HKDSE Subject
Minimum Level Required
English Language
Level 3
Chinese Language
Level 3
Mathematics
Level 2
Citizenship and Social Development
Attained
Elective 1
Level 3
Elective 2
Level 3
Notes: - Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” (at grade E or above) can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only. - Applied Learning subjects are not counted as elective subjects. - For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.
Applicants of this programme (admission code: 1106) will be considered for admission to first-year studies at the Department of Media and Communication. Students will enter a major (current major options: Media and Communication; Digital Television and Broadcasting) after one year of study. The top 40% of students# will have a free choice of majors offered by the Department. The other 60% of students will be allocated a major within the Department, subject to the availability of places and the selection criteria set by individual majors.
# based on CGPA with no failed grades and completion of at least 31 credit units including College/Department required courses
Applicants eligible for advanced standing entry may submit an application to the following programmes:
Students whose entry qualification in English falls below Level 4 in HKDSE English Language OR Grade D in HKALE AS-level Use of English are required to complete the 6-credit EL0200 English for Academic Purposes course prior to taking the above GE English courses.
Note 2
Students should complete both of the two College foundation courses each from the liberal arts group and the social science group in their first-year of study as indicated in the above study plan. Students should not take the foundation course of by their home department for fulfillment of the College Requirement.
Note 3
Students are strongly advised to take two College-specified courses as indicated in the above study plan.
Note 4
Students are strongly advised to take two Foundation-year courses as indicated in the above study plan.
Department of Media and Communication
Housed in the landmark Run Run Shaw Creative Media Centre, the Department of Media and Communication offers innovative academic programmes that focus on media convergence. Unlike traditional curricula that segregate different modes of mass communication, we aim to train professional communicators capable of working in an environment of media convergence and information integration – an environment that spans journalism, broadcasting and TV, advertising, public relations and new media. To that end, we integrate new technologies, media skills, communication theories and creativity in our education.
The Department’s teaching and research activities are supported by a state-of-the-art integrated and inter-compatible digital multimedia platform. Our facilities include digital TV filming/editing studios, 3D virtual TV/audio recording/advertising filming/design studios, new media and eye-tracking laboratories.
During their undergraduate studies, our students have many opportunities to travel abroad on study trips, participate in student exchanges and engage in overseas internships. Our graduates are rapidly employed after graduation and enter a wide range of professions and careers, such as media industries, telecommunications, advertising/public relations, and business and education.
The Department currently offers the following two majors:
BA Digital Television and Broadcasting
BA Media and Communication
Bachelor's and Master's Degrees
Undergraduate plus CityUHK Taught Postgraduate Degree Programmes
BA Media and Communication and MA Communication and New Media (MA offered by Department of Media and Communication) 文學士(媒體與傳播) 及 文學碩士(傳播與新媒體)
BA Media and Communication and MA Integrated Marketing Communication (MA offered by Department of Media and Communication) 文學士(媒體與傳播) 及 文學碩士(整合營銷傳播)
BA Media and Communication and MA Language Studies (MA offered by Department of Linguistics and Translation) 文學士(媒體與傳播) 及文學碩士(語言研究)
BA Media and Communication and MA Creative Media (MA offered by School of Creative Media) 文學士(媒體與傳播) 及 文學碩士(創意媒體)
BA Media and Communication and MSc Marketing (MSc offered by Department of Marketing in the College of Business) 文學士(媒體與傳播) 及 理學碩士(市場營銷學)
BA Digital Television and Broadcasting and MA Communication and New Media (MA offered by Department of Media and Communication) 文學士(數碼電視與廣播) 及 文學碩士(傳播與新媒體)
BA Digital Television and Broadcasting and MA Integrated Marketing Communication (MA offered by Department of Media and Communication) 文學士(數碼電視與廣播) 及文學碩士(整合營銷傳播)
BA in Digital Television and Broadcasting and MA in Language Studies (MA offered by Department of Linguistics and Translation) 文學士(數碼電視與廣播) 及文學碩士(語言研究)
BA Digital Television and Broadcasting and MA Creative Media (MA offered by School of Creative Media) 文學士(數碼電視與廣播) 及 文學碩士(創意媒體)
BA Digital Television and Broadcasting and MSc Marketing (MSc offered by Department of Marketing in the College of Business) 文學士(數碼電視與廣播) 及 理學碩士(市場營銷學)
Undergraduate plus Overseas Taught Postgraduate Degree Programmes
BA Media and Communication and Master of Science in Advertising (MS offered by University of Illinois at Urbana-Champaign)
BA Digital Television and Broadcasting and Master of Science in Advertising (MS offered by University of Illinois at Urbana-Champaign)
