Make a difference: Study Public Affairs and Management (PAFM) at CityUHK

• How do particular public policies emerge?

• Who make(s) public policy decisions and why?

• What are the roles of different stakeholders in public policy making?

• Why are public policies so important and how do they impact on our everyday lives?

• What can we learn from other societies in relation to government and governance?

• What are the key ethical issues in public policy?

Our PAFM programme will equip you with the essential analytical, communication, and leadership skills to prepare you for a successful career in a wide range of public, private and nonprofit sector jobs. Substantial training and practical opportunities will be provided in various learning modes to build your professional skills, competence and confidence.

Students are required to take courses to fulfil the University's requirements, such as Gateway Education, University Language and College Requirement courses.  Students majoring in Public Affairs and Management are also required to take foundation courses in their first year of study.

The Department of Public and International Affairs is a multidisciplinary department with a multinational faculty and a strong international orientation. With faculty members graduating from many of the world’s top universities and with a commitment to leading-edge research and high-quality teaching, the Department can lay a strong claim to be the leading department in its field in the region.  For ranking and Statistics, please see https://www.cityu.edu.hk/pia/page.aspx?p=Ranking 

The aims of the major in Public Affairs and Management (PAFM) are to:

• provide students with a comprehensive education in the common core theories, concepts, and knowledge bases of public policy, public management, as well as housing and urban studies;
• enable students to specialize in public policy, public management, or housing and urban studies for gaining an understanding of the essential theories, principles, dynamics, and analytic approaches of these bodies of knowledge;
• equip students with the theoretical, conceptual, and analytical tools to comprehensively understand public policy, public management, and societal developments in Hong Kong, China and the contemporary global world; and
• produce graduates who can effectively meet the human resources needs of a wide range of public and private sector employers in administrative, management, and policy analysis positions, as well as in the media and non-government organisations.

In the first year you will take a number of foundation courses essential to the basic understanding of public affairs and management - public management, political science, urban studies, and philosophy. These courses will give you a solid platform on which to build up your general knowledge of public affairs and management.

In the second year of study, you will specialize in one of the following streams:

• Public Affairs and Governance 

• Public Policy and Management

The Public Affairs and Governance stream will engage students in the study of wider public affairs and governance issues. The Department can effectively broaden students’ horizons, boost their analytical and governance skills, and eventually improve their general employability.

The Public Policy and Management stream focuses on human resources management, financial resources management, organizational behavior in public management, management ethics, public policy ethics and housing studies. Students of this stream may choose to specialize in “Housing Concentration” and may be eligible to become professional property management practitioners (Tier 1) licensed under the Property Management Services Ordinance.

A number of electives will also be offered to PAFM students to enrich their learning in the subject discipline.

We are proud to say that our PAFM graduates have been highly successful in the job market, with many of them employable in a wide variety of occupational fields, including government, social and market research, journalism, public relations, commerce, finance, project-planning and management, and social enterprises. Please refer to the diagram for more information on the employment sectors of graduates of our Department in 2022 and 2023.

Joint Bachelor’s Degree Programme between City University of Hong Kong and Columbia University for students in Public Affairs and Management (Political Affairs and Governance Stream)

Students in the Public Affairs and Management Programme (Public Affairs and Governance stream) may apply for admission to the Joint Degree Programme. Students admitted to the Joint Degree Programme will spend their first two years at City University of Hong Kong and stay at Columbia University for their third and fourth years. Upon graduation, students will receive two degrees: Bachelor of Social Sciences in Public Affairs and Management conferred by City University of Hong Kong and Bachelor of Arts in Political Science conferred by Columbia University.  

The PAFM major equips graduates for successful careers in a wide range of administration, management and policy positions in public, private and nonprofit sectors. PAFM graduates work as administrative officers and executive officers in various government departments. Some also work as administrators and managers in public organisations such as universities, public hospitals, the Housing Authority, Hospital Authority and Airport Authority. Some teach in secondary schools and some go on to work as anchors and reporters in the news media. Many of our graduates find employment in the private sector in the fields of public transport, banking, financial services and property management. PAFM graduates also work in the nonprofit sector and social enterprises, involving in community, social and personal services.

The Department of Public and International Affairs sends a large number of PAFM students to overseas universities in Europe, Australia, United States, Canada, and Asia for exchange study. The Department has achieved an impressive record in securing international exchange places with universities in Europe, North America and Australia. The Department also provides internship to PAFM students to gain practical working experience in a wide range of public, private and nonprofit organizations. This helps the career planning of PAFM students. Apart from these, PIA summer schools are very popular among PAFM students for spending a summer in a foreign setting. Various field trips and study tours to different places are organized by faculty in different courses to broaden the horizons of PAFM students to enable them to compare and evaluate the practices of public policy and the operation of government in different countries.

For more details, please click here.

Department of Public and International Affairs 
College of Liberal Arts and Social Sciences 
Undergraduate Catalogue 
CityUHK Scholarships for Hong Kong Talents 
CityUHK Talents Programme

Starting in 2026/27, high school applicants can directly apply for Year 1 entry to the prestigious Joint Bachelor’s Degree Programme offered by CityUHK and Columbia University. Graduates will earn degrees from both institutions. For JUPAS applicants, a separate application to Columbia University is required after submitting the JUPAS application.

This major is the first and only program in Hong Kong to focus on the increasingly important Asian region in this Asian age.

It strengthens students’ international perspectives.

Four-year degree students enrolled at the City University of Hong Kong have a chance to apply for admission to the Joint Bachelor’s Degree Program between City University of Hong Kong and Columbia University during their second year.  Students admitted to the Joint Program will earn two bachelor degrees, awarded by the two universities.

It is staffed by scholars conducting field-based research in Asian countries and provides students with up-to-date and in-depth regional knowledge.

It features opportunities for students to join overseas exchange programs and field trips to different countries in and beyond Asia to broaden their horizons.

PIA’s internship program offers on-site job training in a number of fields, such as non-government organizations, marketing and research firms, private companies, media sectors, political parties and policy consultancy agencies.

For details of the program’s curriculum structure, please visit the Undergraduate Catalogue.

The Department of Public and International Affairs is a multidisciplinary department with a multinational faculty and a strong international orientation. With faculty members graduating from many of the world’s top universities and with a commitment to leading edge research and high quality teaching, the Department can lay a strong claim to be the leading department in its field in the region.

This major explores Asia’s significance in contemporary world politics and Hong Kong’s strategic positions within China, Asia and the world. It aims to develop students’ knowledge of the socio-political, economic and cultural changes occurring in Asian countries and to situate them in the broader international context. Students will learn to contemplate Asia's increasingly significant roles in world affairs and examine these roles with both theoretical and practical analytical tools. Through its interdisciplinary curriculum and social research training, the major seeks to equip students with analytical skills that are of great value to organizations in different administrative and economic sectors throughout Hong Kong, Asia and beyond. In addition, it enhances students’ critical reasoning and problem-solving skills, and will deepen their regional and global perspectives.

This major aims to develop vital human resources that are of strategic importance to Hong Kong. It will develop your knowledge and skills, and broaden and deepen your international and regional perspectives to prepare you for a career in government, social and commercial sectors. Graduates are employable in a wide variety of occupational fields, including social research, market research, journalism and mass media, political groups, public relations, commerce, project-planning and management, social enterprises and non-government organizations.

Our graduates have obtained jobs in teaching positions at all levels, as well as jobs in the private sector, such as editors, non-governmental organization workers, journalists, public-relations personnel, researchers, management trainees, etc.

Department of Public and International Affairs 
College of Liberal Arts and Social Sciences 
Undergraduate Catalogue 
CityUHK Scholarships for Hong Kong Talents 
CityUHK Talents Programme

Starting in 2026/27, high school applicants can directly apply for Year 1 entry to the prestigious Joint Bachelor’s Degree Programme offered by CityUHK and Columbia University. Graduates will earn degrees from both institutions. For JUPAS applicants, a separate application to Columbia University is required after submitting the JUPAS application.

The comfort and convenience of modern life are intimately associated with the discovery, manipulation, and selection of natural and synthetic materials. Advancements in materials science and engineering (MSE) have led to a better understanding and manipulation of materials, which is a prerequisite for future technological processes.  

Our MSE program aims to nurture students to become material experts and contribute to the fast-growing high-tech industry. Besides a broad selection of expertise in construction materials, bio-materials, and energy materials, our program also offers training for students on Artificial Intelligence (AI) assisted material development. There are also various opportunities where the students can gain hands-on experience through research and industrial internship schemes and strengthen their portfolios during their studies.

Join us to Make Something Extraordinary!

As the first of its kind in Hong Kong, the Department of Materials Science and Engineering was established to develop internationally competitive and cutting-edge research and provide a professional curriculum that equips graduates to contribute to various materials related sectors in Hong Kong, for the fast-growing high-tech industries.

The Department serves as a collaboration platform for developing cross-disciplinary academic programmes and interdisciplinary research projects with other academic units in the University. Further, it aspires to become a world-leading department in research and professional education with a focus on the following four target areas:

• Biomaterials
• Computational materials science 
• Functional materials
• Structural materials

The Department also serves as an international platform to encourage collaboration among the leading institutes in the world and to enhance our global research reputation.

BEng Materials Science and Engineering

In the Materials Science and Engineering major, students acquire knowledge that can be used to solve materials problems in engineering processes. Graduates of this major can seek jobs in engineering companies and join the Hong Kong Institution of Engineers as graduate members. They can become professional engineers after receiving the relevant on-the-job training and completing the professional assessment.

材料是技術發展的基礎，隨着各國對核心技術的重點發展，在本地以至國外對材料科學的人才需求將會大增。本課程旨在培育材料科學及工程的專業人才，以配合社會未來在基礎科技的發展。課程包括材料原理、表徵、設計、製造、以及應用等多方面專業範疇，並涵蓋金屬、半導體、生物、建築、能源、納米等重要材料。本課程着重經驗培訓及理論實踐，特設有與公司及科研機構合作的項目。提升學生將來就業機會。相關學歷不但符合香港工程師學會會員的申請資格，修業後亦可申請全額獎學金資助在本地或海外知名學府攻讀相關的碩士或博士課程。

The Materials Science and Engineering major aims to equip students with the skills and knowledge required to meet local and regional needs in the industrial, commercial, government and education sectors.

In particular, graduates of this major understand the production, fabrication and service performance of engineering materials, including conventional bulk materials, advanced thin film and nanostructured materials. Working with other engineering specialists, our graduates contribute to the design, manufacture, maintenance, safety enhancement and testing of engineering components, devices, structures and processing plants.

Materials Science and Engineering is an exciting and fascinating subject. Many of the novel materials invented over the past few decades significantly influence the way we live.

Materials Science and Engineering has permeated all industrial sectors. Graduates may choose to work in many different areas such as the electronics, toy, plastic, metal, ceramic and construction industries, or in testing laboratories. Graduates may also be employed as quality control engineers, production engineers, testing engineers or technical sales engineers for equipment, machinery and materials.

A materials science and engineering education predisposes students to a life enriched by the ability to understand technical information and analyse problems using scientific reasoning. In the past, materials science and engineering graduates have pursued successful careers in other diverse fields such as finance, business and education.

The College of Engineering and the Department offer work placement opportunities through different internship schemes that provide students with full-time job attachments in firms in Hong Kong, the Pearl River Delta region, and overseas. Through such placements, students will:

Gain solid experience in a real-world work environment; develop problem-solving abilities and interpersonal skills; learn the right attitudes towards work and professionalism; and broaden their experience and enhance their employability.

For details, please visit the College’s Co-operative Education website.

To help students broaden their educational horizons, gain language experience and enhance their awareness of different cultures, the Department, College, and University offer over 110 credit-bearing exchange programmes with various partner universities around the world, including Australia, Canada, Europe, the US and others in the Asia-Pacific region.

For details, please visit the University’s outbound exchange programme website.

The Materials Science and Engineering major is the first and currently the only Materials Science and Engineering degree accredited by the Hong Kong Institution of Engineers.

Graduates of the Materials Science and Engineering major are all-round materials engineers who can participate in design, manufacturing and quality assurance teams in high-tech industries.

Department of Materials Science and Engineering
College of Engineering
Institution of Mechanical Engineers
Hong Kong Institution of Engineers
Undergraduate Catalogue 
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme

Data Science PLUS 

The programme offers solid foundation in data science and intelligent systems, where students will learn to analyse, manage and improve enterprise­ class systems using big data. Graduates will be equipped with necessary tools and skills to solve emerging real-world application problems and become big data professionals in the following fields:

• FinTech & Decision Analytics

• Industrial Al

• Smart City

First Year Curriculum

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.

Offering a solid foundation in data science and intelligent systems, the BSc Data and Systems Engineering programme equips students with strong analytical and decision-making skills, enabling them to analyse, manage and improve enterprise-class systems. The enterprises considered may be businesses, governmental institutions or service-oriented engineering organisations. Main data science application subjects in this program covers data-driven financial technologies, smart city, artificial intelligence, and industrial internet of things.

BSc Data and Systems Engineering students are nurtured to become analytically minded and versatile graduates capable of collecting, analysing and interpreting big data. With such skills, they are proficient at transforming vast amounts of information into actionable insights, enhancing decision-making in their organisations.

The programme provides three flexible categories of advanced knowledge:
a) FinTech & Decision Analytics
b) Industrial AI
c) Smart City
 

理學士(數據與系統工程)：課程注重建立學生的數據分析思維以致應用數據科學技能來描繪現實中的各類複雜系統與過程，培養學生成為數據分析、系統建模、知識發現和決策優化的專業人才。教學上涵蓋數據統計分析、知識挖掘、系統工程、人工智能等專題。讓學生有機會認識數據科學於社會和業界的廣泛應用層面及實踐需求，同時強化學生對資料採集、分析和應用創新的實踐能力。本課程涵蓋以下三個選修範疇：

1) 金融科技
2) 工業人工智能
3) 智慧城市
 

The unique power of data science knowledge and technology is gaining unprecedented attention in the job market, as big data analytics, data mining, machine learning and artificial intelligence become more and more relevant to mainstream industries. It is no wonder that data science has been heralded by the Harvard Business Review as one of the hottest fields in the 21st century. Data scientists solve some of the hardest problems that businesses face, and their work is relevant to almost all realms of business.

CityUHK’s BSc Data and Systems Engineering is a unique programme to offer students a solid foundation in data science analytics, fostering their ability to apply emerging data science knowledge and technologies to produce advanced solutions to real emerging system-level business and industrial problems. Graduates with such solid theoretical knowledge and rich practical experience capable of working alongside domain experts are in great demand in virtually all fields, including but not limited to the following.

• Finance and Banking
• Innovative Industry
• E-commerce
• IT and Software Companies
• Smart City
• Logistics and Transportation Systems
• Retail and Digital Marketing
• Power and Energy
• Healthcare and Medical Research
• Government and Public Organisations
• Consultancy
• Education and Research
• Small Business, Start-ups, Multi-industry Opportunities

Scholarships are available, please refer to the details at https://www.cityu.edu.hk/scholarship/.

The Department provides student exchange and internship opportunities to our students to gain international perspectives, global engagement and industry experience.

Students may choose between the overseas student exchange opportunities at world-leading institutions provided by the Department or the University. Paying the tuition at CityUHK, students will spend a study semester abroad and may transfer the academic credits earned at the host institution to fulfil the graduation requirement.

The Department also partners with premier corporates in a wide range of sectors to offer internship opportunities relevant to our majors. With these placements, students are expected to gain practical knowledge and hands-on experience in real-world applications.

Department of Data Science  
Undergraduate Catalogue  
Flexible Admission Arrangement 
CityUHK Scholarships for Hong Kong Talents 
CityUHK Talents Programme 

Data Science DEEP

The programme provides essential trainings like quantitative knowledge, statistics, data mining technology and computing tools for emerging real­ world applications.  

In an inter-professional setting, students are given the tools to build theoretical and methodological knowledge in data science, communication skills and ethic awareness. There are three flexible areas of advanced knowledge:

• Artificial  Intelligence (Al)
• Social Media Analytics
• Statistical Learning

First-Year Curriculum

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’ 

The BSc Data Science aims to provide data science graduates with essential training in the quantitative methods, statistical analysis techniques, data mining technology and computing tools required for the effective use and analysis of big and complex data for real-world applications that involve making sense of complex data to realize planning and decision making. The programme develops strong and interdisciplinary training in the ability to build data analysis reasoning, communication skills and ethic awareness in realistic inter-professional settings for commercial or public policy problems in various disciplines.

The programme provides three flexible areas of advanced knowledge:

1. Artificial Intelligence
2. Social Media Analytics
3. Statistical Learning

理學士(數據科學)：課程旨在為學生建立紥實的數據科學基礎和理論知識，並透過跨學科的培訓，提供如定量知識、統計學習、數據挖掘技術和電腦科學等課題，幫助學生融會貫通各領域和產業的專業需求，有效地分析和使用大數據和複雜資訊，建立分析推理能力、溝通技巧和道德意識。本課程具備以下三個範疇讓學生針對個人興趣進行選修：

1. 人工智能
2. 社交媒體分析
3. 統計學習

The unique power of data science knowledge and technology is gaining unprecedented attention in the job market, as big data analytics, data mining, machine learning and artificial intelligence become more and more relevant to mainstream industries. It is no wonder that data science has been heralded by the Harvard Business Review as one of the hottest fields in the 21st century. Data scientists solve some of the hardest problems that businesses face, and their work is relevant to almost all realms of business.

CityUHK’s BSc Data Science is a unique programme to offer students a rigorous theoretical and methodological knowledge of data science along with in-depth analysis and evaluation for applied problems. Graduates with such solid theoretical knowledge and rich practical experience capable of working alongside domain experts are in great demand in virtually all fields, including but not limited to the following.

• Finance and Banking
• Innovative Industry
• E-commerce
• IT and Software Companies
• Smart City
• Logistics and Transportation Systems
• Retail and Digital Marketing
• Power and Energy
• Healthcare and Medical Research
• Government and Public Organisations
• Consultancy
• Education and Research
• Small Business, Start-ups, Multi-industry Opportunities

Scholarships are available, please refer to the details at https://www.cityu.edu.hk/scholarship/.

The Department provides student exchange and internship opportunities to our students to gain international perspectives, global engagement and industry experience.

Students may choose between the overseas student exchange opportunities at world-leading institutions provided by the Department or the University. Paying the tuition at CityUHK, students will spend a study semester abroad and may transfer the academic credits earned at the host institution to fulfil the graduation requirement.

The Department also partners with premier corporates in a wide range of sectors to offer internship opportunities relevant to our majors. With these placements, students are expected to gain practical knowledge and hands-on experience in real-world applications.

Department of Data Science  
Undergraduate Catalogue  
Flexible Admission Arrangement 
CityUHK Scholarships for Hong Kong Talents 
CityUHK Talents Programme

Data Science focuses on solving problems and advancing societies using vast amounts of data. Students of 1071 will have a free choice of majors (BSc Data Science or BSc Data and Systems Engineering) after one year of study.

Applicants to this programme (admission code: 1071) will be considered for admission to first-year studies at the Department of Data Science. Students will have a free choice of majors (current major options: BSc Data Science, BSc Data and Systems Engineering) offered by the Department after one year of study.

First-Year Curriculum

For details of the programme’s curriculum structure, please visit the ‘Undergraduate Catalogue’.

The Department of Data Science (DS), the first independent school in the region to focus on data science and its applications, aims to nurture future data science talent, which is urgently needed in numerous industries and by society at large. Boasting world-class faculty and an outstanding infrastructure and vision, the Department aspires to become a trailblazer in data science in Hong Kong and beyond.  

The DS offers interdisciplinary curricula for undergraduate students. These curricula not only provide a solid foundation in data science and a state-of-the-art spectra of data science subjects, but also offer students the chance to undertake projects and courses connected with promising application areas in data science, such as systems analytics, social media analysis, FinTech & Decision Analytics, Smart City, Artificial Intelligence and statistical learning approaches. Fostering intellectual curiosity and autonomy, the DS provides students with ample opportunities to participate in open-ended projects and realise their dream data science products. Through its extensive industrial partnerships and networks, the DS will prepare a new breed of data science professionals to excel in inter-disciplinary and cross-functional collaboration.

A qualified data scientist or data engineer is trained in a range of computing, mathematics, statistics, and business-oriented topics, gaining a core collection of interdisciplinary skills. The BSc Data Science (BScDS) programme and BSc Data and Systems Engineering (BScDSE) programme will prepare students to become a data science professional with solid theoretical knowledge and rich practical experience. The programmes will offer you a solid foundation in the following areas.

Mathematics and computer programming in data science Statistical learning, machine learning and deep learning Artificial intelligence System modelling, simulation and optimization

Three flexible areas of advanced knowledge (BSc Data Science)

• Artificial Intelligence (AI)
• Social Media Analytics
• Statistical Learning

Four flexible categories of advanced knowledge (BSc Data and Systems Engineering)

• FinTech & Decision Analytics
• Industrial AI
• Smart City

City University of Hong Kong offers two unique undergraduate programmes, BSc Data Science and BSc Data and Systems Engineering, which are designed to cultivate data science professionals capable of applying and creating the data science knowledge required to support social and economic development in Hong Kong and beyond. Data science, as a rapidly growing field, focuses on solving problems and furthering social progress using vast amounts of data collected in various industries, commerce and applied sciences. A data science professional is trained to use and extract insights from these data,  apply to and solve real-world problems in the data realm responsibly.

BSc Data Science cultivates data scientists and data science professionals with rigorous theoretical and methodological knowledge of data science along with in-depth analysis and evaluation for applied problems.

BSc Data and Systems Engineering cultivates data scientists and advanced data engineers with a solid understanding of the tools and techniques, with a focus on managing data and applying data science techniques to solve social, business and industrial problems.

數據科學發展迅速，着重於利用大量從各行業、商業、應用領域收集的數據去解決相關問題及作出改善。學生在第一學年須修讀數學、電腦、數據科學入門等基礎科學科目。在完成第一學年後，自由選讀「理學士(數據科學)」或「理學士(數據與系統工程)」其中一個主修課程和相關科目。

「理學士(數據科學)」及「理學士(數據與系統工程)」分別針對數據科學的應用和研究範疇。

理學士(數據科學)：旨在培育擁有紥實的數據科學理論及知識基礎的未來數據科學家，並探索新的數據科學研究方法。

理學士(數據與系統工程)：旨在培育擁有紥實的數據科學工具知識及技巧的未來數據科學家。課程着重於數據科學於社會及經濟上的實際應用。

Please refer to the BSc DS and BSc DSE programme information for details.

Scholarships are available, please refer to the details at https://www.cityu.edu.hk/scholarship/.

The Department provides student exchange and internship opportunities to our students to gain international perspectives, global engagement and industry experience.

Students may choose between the overseas student exchange opportunities at world-leading institutions provided by the Department or the University. Paying the tuition at CityUHK, students will spend a study semester abroad and may transfer the academic credits earned at the host institution to fulfil the graduation requirement.

The Department also partners with premier corporates in a wide range of sectors to offer internship opportunities relevant to our majors. With these placements, students are expected to gain practical knowledge and hands-on experience in real-world applications.

Department of Data Science
Undergraduate Catalogue
Flexible Admission Arrangement 
CityUHK Scholarships for Hong Kong Talents
CityUHK Talents Programme

The School of Law and the Department of Accountancy are internationally renowned for the strengths of their respective disciplines. Their work is linked with the financial and corporate sectors, which often have legal disputes that can only be solved by those with a detailed knowledge of accounting. Students in the double degree programme will acquire wide-ranging legal knowledge and skills that will enable them to progress to professional legal training, and will also acquire foundational knowledge that can assist them to qualify as accountants. The graduates of the double degree programme, the Bachelor of Laws and Bachelor of Business Administration in Accountancy, benefit from a rigorous legal education combined with solid academic training in accounting within a global business mindset.  It is thus expected that they will be highly sought after for positions in the commercial and financial sectors.

Students will enrol in a number of courses offered by AC (accounting courses) and SLW (law courses) in all semesters in the five-year programme, to complete a minimum requirement of 151 credit units (including 48 credit units for accounting and business courses and 57 credit units for law courses). In line with the University’s tuition fees policy, any extra credit units exceeding 144 completed in the first four years and any credit units taken in the fifth year of study and beyond will be charged on a self-financing basis.

Suggested Study Plan for Year 1 study

The double degree will prepare students for a career in the legal and financial sectors, and they will also have the option to become a legal professional. Students will receive a well-rounded education from our staff, which includes distinguished teachers and scholars from Hong Kong, Mainland China, the UK, Australia, India, and Malaysia. In addition, students will have the opportunity to be taught by visiting faculty from law schools all around the world.

Students who complete the Law Major and two additional specific law electives (6 credits) will satisfy the requirements stipulated by the Standing Committee on Legal Education and Training to apply for admission to the Postgraduate Certificate in Laws (PCLL).

In accordance with the professional accreditation guidelines, after commencement of the double degree programme requests for accreditation will be submitted to professional bodies, e.g., The Hong Kong Institute of Certified Public Accountants (HKICPA), to obtain the same professional accreditation as the Bachelor of Business Administration in Accountancy programme.

• Enjoying overseas exchange opportunities at universities in Asia, Australia, Canada, Europe and the U.S.;

• Having the opportunity to take a credit-bearing law course at University College Oxford (U.K.) in the summer*;

• Professional development opportunities for students to participate in business case competitions, professional seminars, and credit-bearing professional internship courses offered by the Department of Accountancy.

        * subject to confirmation

• Extensive scholarships and financial support are provided to students for participation in the overseas-learning activities, mooting competitions and overseas placement.

• CityUHK Scholarships for Hong Kong Talents are available to JUPAS and Non-JUPAS entrants.

School of Law 
College of Business 
Department of Accountancy 
CityUHK Scholarships for Hong Kong Talents

CityUHK BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach “i-Marketing + Global Marketing & Marketing Analytics”:

i-Marketing +

• The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTELLIGENCE. 
• Our programme is practical and digital marketing-oriented. With its discovery-enriched curriculum design, students in CityUHK Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem-solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.
   

CityUHK BBA Marketing consists of two main streams:

Global Marketing Stream

The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period.  All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.

Marketing Analytics Stream

The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies.  Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing.  Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field. 

Joint Degree Programs with ESSEC Business School (ESSEC) and National Taiwan University (NTU)

The Department of Marketing distinctly encourages students to broaden their horizons, and to engage actively in exchange and overseas internship programs. In line with its aspirations, the Department organizes joint degree programs with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognized degrees within 4 years. Students, through the program, could sharpen their sense of culture, while building all-rounded competitive strengths and developing their blueprint for future career development. The Department is committed to supporting students in pursuit of academic excellence. Scholarships are available for students admitted to the joint programmes

• ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of those few Business Schools well-recognized by all EQUIS, AMBA, and AACSB. It is ranked #1 – Bachelor of Business Administration ranking 2025 - Le Point, and #1 – Bachelors of Business Schools 2025 – Le Figaro Etudiant. ESSEC provides internationalized education: one-third of its students are from 98 countries and it has been receiving over 500 inbound exchange students around the globe every year. More can be found at https://www.essec.edu/en/ 
• National University of Taiwan (NTU) is the top one university in Taiwan ranked 63th on QS World University Ranking in 2026, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner. More can be found at https://www.ntu.edu.tw/english/ 

The CityUHK BBA Marketing programme not only provides students with an interactive Internet-related learning environment and international exposure, but also with practical opportunities through which they can address real business issues by working collaboratively with local and global companies and peers. Students can combine classroom learning with on-site internships by working in top companies. 

CityUHK BBA Marketing is your best choice, setting you apart from other marketing graduates in the industry.

The College of Business is among the top three business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

Entrance scholarships of up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)

Overseas exchange and summer programmes are offered at over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.

Business Career Services

The Business Career Service is committed to helping you enhance your employability by guiding you through all stages of the career development process, and by providing you with personalised career consultation with a coordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date career-related information. We offer students unique opportunities to build sustainable networks with industry communities. We aim to achieve these goals through providing

• Personalized service
• Up-to-date information
• Sustainable networks
• Coordinated advisors

Mr Kunal Parwani

Head or Risk, Asia-Pacific (Regulated Businesses)
Amazon

“The Marketing Programme has equipped me with the skills and knowledge necessary to embark on an illustrious career. The many academic and co-curricular opportunities, combined with the unfailing support and guidance from the Department’s renowned academics, provide a platform enabling ambitious students to excel and to realise their dreams”.

Mr Vincent Ha

Co-founder & CEO
VeTrackr Limited

“I really enjoyed the courses in CityU Marketing, and the lecturers were very good at both equipping us with the necessary knowledge in business and marketing and helping us to plan our careers. The most impressive thing about this programme is that all students have the chance to practise their marketing skills in the real business world during the final year projects. It was a valuable experience, and we worked with senior executives from multinational corporations. I am proud to be an alumnus of CityU Marketing”.

Ms Sherry Cheung

Managing Director
Ad Hoc Marketing Communication Limited

“Let me take this opportunity to thank everyone in the Department of Marketing. The professors and lecturers in the programme inspired me in terms of entrepreneurship, creativity and business ethics. Equipped with this valuable knowledge, I started my second business in sustainable education and kids’ soccer training, and now I am the Principal of the school. My first business was a marketing agency that I ran for 13 years”.

Ms. Ringo Leung

Executive Director
Investment Banking Division, Morgan Stanley Asia Limited

“I’m so blessed and proud to be an alumnus of CityU Marketing. What I’ve learned and experienced during the whole program inspired me to be a confident, all-round person with different types of skills and abilities to gradually stand out from the challenging business world. I was not born to be a marketing person, but the professors and lecturers shaped and molded my mind about how and why marketing / interpersonal skills and knowledge are indispensable in the real business world.”

Mr. Tommy Yeung

Assistant General Manager
New World Development

“I valued my learning journey in CityU BBA Marketing program. With a comprehensive curriculum and expert faculty, I gained the knowledge and skills necessary for success in my chosen field. The supportive and collaborative learning environment fostered my personal growth and development. The emphasis on practical problem-solving equipped me to tackle real-world challenges with confidence. Thanks to the challenging final year projects, the networking opportunities and industry connections enhanced my professional prospects. The program empowered me to thrive and achieve my goals.”

Ms. Agnes Pun

Partner & Executive Director 
Asia Bankers Club & Golden Emperor

“Throughout my studies in the Marketing major, I have gained a solid understanding of marketing principles and strategies, supported by real case studies featuring companies like Watsons. Collaborating with brands and teammates, these case studies have provided me with practical knowledge and the ability to apply marketing concepts to real-world situations. Overall, I am equipped with valuable skills and strategic thinking to navigate the ever-evolving marketing landscape and drive business success. As a result, I feel more prepared than other fresh graduates in the same position to excel in my career.”
 

More alumni sharing can be found at:

https://www.youtube.com/watch?v=D3kNZR-wOXM

https://www.youtube.com/watch?v=zbHvmO6yQFE&t=5s

https://www.youtube.com/watch?v=DGodevmY6BU&t=8s

https://www.cb.cityu.edu.hk/mkt/bbamkt/Fruitful-U-life/Student-Alumni-Sharing/
 

Company Consultancy Project

We emphasize current issues in Marketing and provide ample learning opportunities for students to gain professional competence and create their own success stories. Our students work as professional consultants, and their tasks involve understanding consumer buying behavior, analyzing key competitors, and formulating creative and cost-effective marketing strategies to explore new business opportunities.

Details can be found at https://www.youtube.com/watch?v=P737v2TtZNU

Some of our Company Partners

The Company Consultancy Projects are well recognized in the industry and widely reported in the media. All of the participating companies highly commend the students for their creativity and presentation skills. Every year, many outstanding students have received Company Consultancy Project Awards for their innovative strategies and contributions.

Internship Programme

Our students gain rich work experience through internship programmes, which include the Disney Cultural Exchange and Business Practice Internships organised by the College of Business. They enjoy the numerous opportunities offered to them in prominent advertising firms and in the marketing departments of global brands.

Business Leader Forum

To provide students with a more concrete and in-depth understanding of the real business environment, we regularly invite marketing professionals and business leaders from different sectors to share their unique work experiences and success stories with students. Dinner events with the speakers are arranged, to provide students with valuable opportunities to interact with business leaders. Past guest speakers include Mr Wing-Ching Shih (Founder of Centraline Property Agency Limited), Ms Ming Chan (General Manager of Hong Kong Airlines) and Ms Lily Au (Managing Director of General Mills Hong Kong and Taiwan).

Overseas Summer Programmes 

It is Derek Fung’s exchange story at the University of Bath in UK. He celebrated Holi Festival with his friends!    
“No matter where you are, led your colorful life!”

It is Chelsi Chan’s exchange story at the University of New Hampshire in US. She spent a relaxing afternoon on the Brooklyn Bridge.    
“Endeavor something remarkable when you are young.”

Strategic Marketing Committee

More can be found here.

Department of Marketing  
College of Business  
Undergraduate Catalogue 
CityUHK Talents Programme  
CityUHK Scholarships for Hong Kong Talents

The BBA Global Business programme offers a globally oriented curriculum and opportunities for students to develop a global mindset, think strategically and contribute to companies doing business internationally. Our application-oriented courses prepare the next generation of managers to lead global teams. In the Global Business Consultancy Project, for instance, students will actually work in a multinational corporation and get involved in solving real business problems.

Students have opportunities to enhance their leadership and management skills while working with others from different cultures through study tours, executive forums, career development workshops, structured exchange programmes, internships, and case competitions. Students are offered three semester-based overseas exchange opportunities* (one compulsory and two optional) and take part in lots of other international immersion opportunities to widen their global exposure.

Students can apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University. Upon completion of this joint degree program, students will receive the dual awards conferred by Columbia University and CityUHK.

* Subject to fulfilling the requirements for participating in the exchange studies.

環球商業工商管理學士課程提供國際化的課程和機會，拓展學生的國際視野和思考能力，有利日後在跨國公司就業。課程以應用為主的教學方法，培訓新一代跨國企業的管理人才，如在「環球商業顧問項目」，學生將與跨國公司合作，解決其真實業務問題。學生透過參加學院的考察團、實習、行政人員聚談和比賽等活動，學習如何領導及管理不同文化背景的團隊。課程提供三個學期制的交換計劃* (一般情況下, 必須參與一次, 為期一學期) 和其他海外交流活動，擴闊學生的國際視野。

學生有機會申請修讀香港城市大學－美國哥倫比亞大學雙聯學士學位課程。學生在完成雙聯學士學位課程後，畢業時將分別獲得兩所大學所頒發的學士學位。

* 學生必須履行有關交換計劃的要求

i. BBA Global Business programme offers you:

- 3 exchange studies (1 compulsory & 2 optional) 

- flexibility to customize your own global curriculum

ii. College of Business is among the top five business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)

iv. Flagship Scholarships of HK$60,000 (per annum) or HK$30,000 (per annum), plus up to HK$500,000 one-off exchange sponsorship is available for Local JUPAS entrants (https://www.cityu.edu.hk/scholarship)

v. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

vi. Plenty opportunities available for local and overseas competitions and internships, and full support on career development.

Please visit the website for the detailed curriculum.

Graduates of this programme are equipped with the knowledge and skills needed to work as associates in global companies, professional business consulting firms and marketing or management positions in firms doing business internationally. Some examples include: 

• J.P. Morgan 
• Blackrock 
• HSBC 
• Citibank 
• Bank of America 
• Ernst and Young 
• BnP Paribas 

畢業生具備豐富的知識和專業技能以勝任跨國公司、全球管理諮詢公司及國際企業的營銷或管理等職位。例如：J.P. Morgan 摩根大通，Blackrock 貝萊德，HSBC 香港上海滙豐銀行，Citibank花旗銀行，Ernst and Young安永，等等。

To nurture BBA Global Business students as global elites, students are offered three exchange opportunities, they are required to go abroad for one compulsory exchange¹ (either in North America or in Europe²). There are plenty of resources and challenges for students to develop as global leaders, e.g. study tours, scholarships and global consultancy projects. Students can explore and realise their dreams globally.

Note 1: Subject to fulfilling the requirements for participating in exchange studies.

Note 2: Exchange destinations (subject to continuous review and changes):

North America

• University of Toronto (exclusive quota for GBU students) 
• University of Minnesota (exclusive quota for GBU students) 
• University of British Columbia  
• Indiana University 
• University of Wisconsin-Madison 

Europe

• University of Mannheim (exclusive quota for GBU students) 
• University of Leeds (exclusive quota for GBU students) 
• University of Warwick  
• Bocconi University  
• Copenhagen Business School

Students could select from the 200+ exchange partners for their exchange studies.

Students have the opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (https://cityu-hk.gs.columbia.edu)

CB3601 - Global Perspectives on Contemporary Issues

In this course, students are provided with an excellent opportunity to explore and master their business knowledge and gain hands-on experience by investigating global business trends and issues during a course-based study tour. For instance, in 2024, the students went to Singapore Management University (SMU) to attend classes.

Global Business Consultancy Project

Final year students provide consultancy services to global businesses in a real business setting and learn from first-hand experience.

Overseas Summer Programmes

Students may participate in sponsored Research Abroad MIT Data Science Lab and Study Abroad Harvard Summer School. English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Learn more about BBA Global Business student's curriculum and student activities (https://prog.cb.cityu.edu.hk/academics/bbagbu)

College of Business Programme information 
College of Business 
Undergraduate Catalogue
Flexible Admission Arrangement  
CityUHK Talents Programme 
CityUHK Scholarships for Hong Kong Talents

This is one of the CityUHK’s Flagship Programmes, which equip students with essential knowledge and skills, cultivate their global leadership abilities, and connect them with leading professionals. The Flagship Scholarships, which cover tuition and hall fees, a guaranteed berth, and a one-off exchange sponsorship of up to HK$500,000, will be awarded to local JUPAS talents who meet the criteria.

Starting in 2026/27, high school applicants can directly apply for Year 1 entry to the prestigious Joint Bachelor’s Degree Programme offered by CityUHK and Columbia University. Graduates will earn degrees from both institutions. For JUPAS applicants, a separate application to Columbia University is required after submitting the JUPAS application.