min_dse_lvl
3 // 3|A2 or B1|D,E (Urdu)

BBA Business Decision Analytics (Streams: Decision Analytics / Data Informatics)

College/School
Subtitle
工商管理學士(商業決策分析) (專修: 決策分析學 / 數據信息學)
Thumbnail
Image
JBDP_default
Academic Year of Entry
Admission Code

1026 (JS1026)

Indicative Intake Target

Local Places:

36 (For First Year and Advanced Standing I Entries; Tentative)*


Non-Local Places  
(All CityUHK programmes except Mainland Gaokao):

Around 500

Normal Duration of Programme
4 years
Programme / Major Leader
Prof. LIU Guangwu

+852 3442 8304 (Phone)

+852 3442 0189 (Fax)

Remarks

* for JUPAS and non-JUPAS admissions

Why BBA Business Decision Analytics?

The BBA Business Decision Analytics (BDAN) programme aims to develop students’ qualitative and quantitative ability to solve business problems and make decisions through DEEP data analysis. We consist of two study streams:

Decision Analytics Stream:

  • Provide professional training in business analytics, statistics, business intelligence (big data analysis), risk management, business knowledge and communication skills
  • Develop students’ ability to manage and to analyze huge volume of business data using modern computer software which are popularly used in global business world
  • Enable students to solve business problems by a judicious application of technical and practical skills
  • Enable students to obtain internationally recognized professional qualifications such as SAS certification and Financial Risk Manager (FRM) Examinations
  • Prepare students for a statistical and analyst position in the financial, commercial, and government sector

Data Informatics Stream:

  • Provide professional training in data analytics, information management, business knowledge and communication skills
  • Enable students to acquire knowledge in two different industries: Management Sciences and Information Systems
  • Enable students to obtain international professional qualifications (Base SAS)
  • Prepare students to work in the areas which require both data analytics and information management knowledge.
Why BBA Business Decision Analytics at CityUHK College of Business?

      1. BBA Business Decision Analytics programme offers you:

  • Learn business analytics, statistics, business intelligence, risk management, information management skills
  • Learn how to manage and analyse huge volume of business data using SAS, SPSS, Excel VBA and Python
  • Flexibilities of choosing streams from Decision Analytics (DAN), and Data Informatics (DI)
  • Flexibilities to take a double major in BBA Business Economics, BBA Finance, BBA Global Operations Management, BBA Information Management (Business Intelligence), BBA Management (Human Resource Management), and BBA Marketing
  • Opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)
Image removed.
  1. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)
  2. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/Programmes/Undergraduate-Programmes/Scholarships)
  3. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
  4. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
Entrance Requirements
JUPAS Applicants

JUPAS Entrance Requirements

JS1026 BBA Business Decision Analytics
HKDSE SubjectMinimum Level Required
English LanguageLevel 3
Chinese LanguageLevel 3
MathematicsLevel 3
Citizenship and Social DevelopmentAttained
Elective 1Level 3
Elective 2Level 3

Notes:  
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.  
- Applied Learning subjects are not counted as elective subjects.  
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Curriculum Structure

Please visit the following website for the detailed curriculum:

Business Decision Analytics

 

Career Prospects

Our graduates are prepared to work in the areas which require data analytics, statistics and information management knowledge.

Summer Internship Programme

Many of our students are able to find summer internship, either by themselves or through our referral, in various industries. Below are some sharing from the students:

 

Gloria Andry Putri (Intern in HSBC)

Hi! My name is Gloria. In July 2022, I joined The Hong Kong and Shanghai Banking Corporation Limited (HSBC) as an intern in Commercial Banking, specifically in Business Banking - Strategy and Innovation. 

 

Job Nature

My daily tasks include data analysis to understand client behavior in our platform, research, and engaging with clients. One of the biggest projects I was assigned to support was the launch of the new platform called Business Go which allows me to communicate with different teams and divisions including marketing, IT, content, and many more. BDAN has prepared me with the essential skills including excel, SQL, and presentations which I could apply directly to the projects. 

 

Achievement and Learnings

During the internship, I was able to connect with like-minded people, have a better understanding of the business, and applied what I have learnt in university. Not to mention, my team has taught me on how to present data in a more efficient way to align with business expectations. This internship allowed me to find my passion in the financial industry and decide to pursue a career in banking.

 

Philomena Wang (Intern in Sigtica Limited) 

Hi, everyone! I’m Philomena, a current student majoring in Business Decision Analytics. In the summer of 2024, I had the opportunity to intern at Sigtica Limited, a start-up firm where I worked as a data analyst.

 

Job Nature

Sigtica Limited is a dynamic and fast-growing startup, and I was thrilled to secure a role as a data analyst. My solid background in programming and data analysis tools helped me stand out during the application process. Through this internship, I realized how valuable technical skills in machine learning and natural language processing are in today’s job market. My prior experience with programming languages and statistical analysis gave me the competitive edge needed to land this exciting opportunity.

 

Learning and Achievement

This internship marked a shift from my previous experiences, as it was more focused on computer science and model development. Although I initially encountered challenges adapting to the technical demands of the role, my perseverance and problem-solving skills enabled me to overcome these obstacles. I successfully built and fine-tuned a prediction model for Named Entity Recognition (NER), automating the extraction of key information from IPO documents. By leveraging the Transformer library, I developed a model that achieved an impressive F1 score of 95%, streamlining the process of analyzing large financial documents.

Throughout the internship, I gained invaluable experience working with different NLP platforms, including spaCy, Transformer, and ONNX. I was able to convert models between these platforms seamlessly, which enhanced my technical expertise. The data-related courses offered by DAO Department were particularly rewarding as they gave me a solid understanding of big data operations and statistics which is very important in the Internet industry.

Professional Qualification

Students are able to obtain internationally recognised professional qualifications including:

SAS Base Programmer Certification

SAS Advanced Programmer Certification

SAS Predictive Modeler Certification

The Financial Risk Manager (FRM).

Co-curricular Activities and Learning Support

Overseas Summer Programmes 

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

 

Young Scholars Programme

 To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following: 

  • overseas exposure during semester breaks, including study trips to renowned companies and universities;
  • internship placements in multinational companies to be arranged locally or overseas;
  • networking with top business students admitted locally and overseas;
  • professional mentorships provided by professors and professional practitioners; and
  • cultivation of social responsibility through community services and voluntary work.

Direct Admission to Joint Bachelor’s Degree Programme with Columbia University

Starting in 2026/27, high school applicants can directly apply for Year 1 entry to the prestigious Joint Bachelor’s Degree Programme offered by CityUHK and Columbia University. Graduates will earn degrees from both institutions. For JUPAS applicants, a separate application to Columbia University is required after submitting the JUPAS application.

Contact Type
Phone
Contact Value

+852 3442 8644

Contact Type
Fax
Contact Value

+852 3442 0189

Contact Type
Email
Contact Value
Admission Year
Programe A-Z
author_college
Title (For sorting)
237
Programme Calculation Method
Best 5 Subjects
Non-JUPAS Year 1 Admission
Non-JUPAS Senior Year Admission
International Admission
Mainland Non-Gaokao Admission
Deadline applicable to all types of Admission
Included Subjects for calculation first
Historical Data
Interview Arrangement - Direct Yr1

On a selective basis
- December 2025 to August 2026
- Individual / Group interview
- English 

Interview Arrangement - JUPAS

On a selective basis 
- July 2026 
- Group interview 
- English

Late Application (Deadline applicable to all types)
Off
Late Application (International Admission)
Off
Late Application (Mainland Non-Gaokao Admission)
Off
Late Application (Non-JUPAS Senior Year Admission)
Off
Late Application (Non-JUPAS Year 1 Admission)
Off
Maths Core / M1 / M2 Calculation as one Subject
Off
Minimum Entrance Requirement (Core)
Historical Data Display
On
Reduce the font size?
Off
专业名称
1026 工商管理学士(商业决策分析)
专业副标题
专修: 决策分析学 / 数据信息学
指定选考科目
无科目要求
文理科要求
文理科皆可

BBA Artificial Intelligence in Business (Streams: Business Intelligence / Information Systems Auditing / Internet Services and Social Networks / Data Informatics)^

College/School
Subtitle
工商管理學士 (商業人工智能) (專修: 商務智能 / 信息系統審計 / 互聯網服務及社交網絡 / 數據信息學)
Thumbnail
Image
programme default img
Academic Year of Entry
Admission Code

1019 (JS1019)

Indicative Intake Target

Local Places:

10 (For First Year and Advanced Standing I Entries)*


Non-Local Places  
(All CityUHK programmes except Mainland Gaokao):

Around 500

Normal Duration of Programme
4 years
Admissions Tutor
Ms Tania Yuenkei LAU

MBusSys, BBusSys

Major Leader
Dr David XU

PhD (UBC)

Stream Advisor
Mrs Rupa BANDYOPADHYAY (Business Intelligence stream)

MSc

Stream Advisor
Dr SUNG Wai Ki (Information Systems Auditing stream)
Stream Advisor
Mr Albert Y K CHUNG (Internet Services and Social Networks stream)

MSc, BSc

Stream Advisor
Dr David XU (Data Informatics stream)

PhD (UBC)

Remarks

* for JUPAS and non-JUPAS admissions

^ Programme title subject to the University's approval

Why BBA Artificial Intelligence in Business at CityUHK College of Business?
  1. BBA Artificial Intelligence in Business offers you:
    o    Smart Financial Services, Auditing and Internet Services
    o    Social media, mobile apps, big data/artificial intelligence and cloud services for business innovations
    o    Flexibilities of choosing streams from Business Intelligence (BI), Information Systems Auditing (ISA), Internet Services and Social Networks (ISSN), and Data Informatics (DI).
    o    Flexibility to take a double major in BBA Artificial Intelligence in Business and Accounting, BBA Artificial Intelligence in Business and Finance, BBA Artificial Intelligence in Business and Marketing or Artificial Intelligence in Business and Business Analysis.
  2. To support the Government’s Smart City Blueprint for the better future of Hong Kong, the BBA Artificial Intelligence in Business aims to equip students with competent knowledge and skills of applying innovative technologies for business innovation, our students change the way of doing business in Hong Kong and the region.
  3. The Department of Information Systems is committed to nurture smart people for smart business, with careers of the future.  We support our students to choose a second major in the College of Business.
  4. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/aboutus/recognition/rankings/)
  5. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)
  6. Students with non-weighted 4 core and 2 best elective scores at or above 28 are guaranteed free choice of BBA majors (except JS1000) by the end of year 1 (https://www.cb.cityu.edu.hk/ug/admissions/apply/requirements/)
  7. Students with non-weighted 4 core and 2 best elective scores at or above 30 are guaranteed free choice of 2nd BBA major by the end of year 1 (JS1001 and JS1018 are excluded from the 2nd major choices) ((https://www.cb.cityu.edu.hk/ug/admissions/apply/requirements/)
  8. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
  9. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
Business made Smart with Information Systems (IS)

Why Study BBA Artificial Intelligence in Business?

BBA Artificial Intelligence in Business (AIB) nurtures students to become smart business professionals.

AIB IS Smart Double Major  

Our students have great flexibilities to complete a double major degree in Information Management and in Accounting, Finance or Marketing. Local core industries, such as financial services, professional services, logistics and trading services, are being transformed by big data and artificial intelligence (AI). Our graduates have outstanding opportunities to play a major role in this digital transformation process.

AIB IS Smart Innovation

Our students gain the knowledge and skills to apply modern information systems (e.g., AI, big data and cloud services) to business innovations. They can participate in a one-week Smart Business Study Tour to Stanford University and visit AAAF companies (Apple, Amazon, Alphabet and Facebook) in Silicon Valley, or join a one-month Smart Business Project Tour for visits and work experience in FinTech and/or BAT companies (Baidu, Alibaba and Tencent) closer to home.

AIB IS Smart Business

Our students gain a business mindset from exposure to new IS business strategies and Internet business models. They will gain the knowledge and skills to analyse high-growth technology companies and make wise investment decisions. They will also gain good communication and project management skills that will qualify them for project management jobs in multinational companies.

AIB IS Smart Choice  

Our students have opportunities to conduct undergraduate research or consulting projects with faculty members in the largest IS department in Hong Kong and one of the best IS department in the world for research productivity [1]. The Department provides Smart Business scholarships to support our undergraduate students in regional and international business competitions. Our students make business smart with information systems.

AIB IS Smart Future

Our graduates begin their careers as business analysts, data scientists, IT auditors, systems analysts and programmers in global banks, consulting and technology firms, such as HSBC, BOC, PWC, Apple, Alibaba, Facebook, Google and IBM.

In 2018, 99% of our graduates were hired immediately after graduation and 1% went overseas for further studies. The highest, average and lowest monthly salaries of BBA Information Management graduates were HK$24K, HK$18K and HK$13K, respectively.

[1] Research Ranking of the Association for Information Systems (https://www.aisnet.org)

Entrance Requirements
JUPAS Applicants

JUPAS Entrance Requirements

JS1019 BBA Artificial Intelligence in Business
HKDSE SubjectMinimum Level Required
English LanguageLevel 3
Chinese LanguageLevel 3
MathematicsLevel 3
Citizenship and Social DevelopmentAttained
Elective 1Level 3
Elective 2Level 3

Notes:  
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.  
- Applied Learning subjects are not counted as elective subjects.  
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied a subject related to Mathematics at a high school or post-secondary institution.

Curriculum Structure

Please visit the following website for the detailed curriculum:

IFMG 2021 Suggested Study Plan

Co-curricular Activities and Learning Support

Regularly. we organise "Internet+" study tours to visit new economic companies like AAAF (Amazon, Apple, Alphabet, Facebook) in USA and BAT (Baidu, Alibaba, Tencent) in China. We are committed to nurture smart people for smart business, with great careers of the future.

Contact Type
Phone
Contact Value

+852 3442 8521

Contact Type
Email
Contact Value
Admission Year
Programe A-Z
author_college
Title (For sorting)
234
Programme Calculation Method
Best 5 Subjects
Non-JUPAS Year 1 Admission
Non-JUPAS Senior Year Admission
International Admission
Mainland Non-Gaokao Admission
Deadline applicable to all types of Admission
Included Subjects for calculation first
Historical Data
Interview Arrangement - Direct Yr1

On a selective basis
- December 2025 to August 2026
- Group and/or individual interviews
- English and/or Chinese

Interview Arrangement - JUPAS

On a selective basis 
- June/July2026
- Group interview 
- English

Late Application (Deadline applicable to all types)
Off
Late Application (International Admission)
Off
Late Application (Mainland Non-Gaokao Admission)
Off
Late Application (Non-JUPAS Senior Year Admission)
Off
Late Application (Non-JUPAS Year 1 Admission)
Off
Maths Core / M1 / M2 Calculation as one Subject
Off
Minimum Entrance Requirement (Core)
Historical Data Display
On
Reduce the font size?
Off
专业名称
1019 工商管理学士(商业人工智能)
专业副标题
专修: 商务智能 / 信息系统审计 / 互联网服务及社交网络 / 数据信息学
指定选考科目
无科目要求
文理科要求
文理科皆可

BBA Global Business Systems Management (Features: Intelligent Technologies / Global Business / Study Exchange)

College/School
Subtitle
工商管理學士(環球商業系統管理) (特點: 智能科技 / 環球商業 / 海外及内地交流)
Thumbnail
Image
programme default img
Academic Year of Entry
Admission Code

1018 (JS1018)

Indicative Intake Target

Local Places:

10 (For First Year and Advanced Standing I Entries)*


Non-Local Places 
(All CityUHK programmes except Mainland Gaokao):

Around 500

Normal Duration of Programme
4 years
Major Leader and Admissions Tutor
Ms Tania YuenKei LAU

MBusSys, BBusSys

Remarks

* for JUPAS and non-JUPAS admissions

Why BBA Global Business Systems Management at CityUHK College of Business?

BBA Global Business Systems Management programme offers you:

  1. Global Business + Internet Technologies = Smart Technology Business Investors and Global Business Managers.
  2. Two exchange studies (in Europe/America/ Asia-Pacific region)Learn from and join Internet giants like AAAF (Alphabet/Google, Amazon, Apple, Facebook) and BAT (Baidu, Alibaba, Tencent).
  3. The Department of Information Systems is committed to nurture smart people for smart business, with careers of the future.  
  4. We support our students to choose a second major in the College of Business.
  5. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)
  6. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)
  7. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)
  8. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
Business made Smart with Information Systems (IS)

Why Study BBA Global Business Systems Management? 

BBA Global Business Systems Management (GBSM) aims to nurture students to become smart business managers.

GBSM IS Smart Global

The best way to learn about the world is to experience it. Two semester-long exchanges to recognised universities in the US, Europe and/or Asia encourage our students to develop a global mindset. Enjoy a flexible curriculum and choose courses during your exchange that match your own interests and needs.

GBSM IS Smart Tech

Our students develop a technology mindset as they learn how modern information systems such as AI, big data and cloud services are transforming the business world. They can participate in a week-long Smart Business Study Tour to Stanford University and visit AAAF (Apple, Amazon, Alphabet and Facebook) companies in Silicon Valley, or join a one-month Smart Business Project Tour for visits and work experience in FinTech and/or BAT (Baidu, Alibaba and Tencent) companies closer to home.

GBSM IS Smart Business

Our students also develop a business mindset as they learn about new IS business strategies and Internet business models. Students gain the knowledge and skills to analyse high-growth technology companies and make wise investment decisions. They also develop good communication and project management skills, which prepare them for management trainee jobs in multinational companies.

GBSM IS a Smart Choice

Our students have opportunities to conduct undergraduate research or consulting projects with faculty members in the largest IS department in Hong Kong and one of the best IS department in research productivity in the world [1]. The Department provides Smart Business scholarships to support our undergraduate students in regional and international business competitions. Our students make business smart with information systems.

GBSM IS Smart Future

Our graduates begin their careers as management trainees and business analysts in global banks, consulting and technology firms, such as HSBC, BOC, PWC, Apple, Alibaba, Facebook, Google and IBM.

In 2018, 94% of our graduates were hired immediately after graduation and 6% of our graduates went overseas for further studies. The highest and average monthly salaries of our graduates from BBA Global Business Systems Management were approximately HK$60K and HK$24K, respectively. Their average salaries were 36% higher than those of BBA graduates of the Business College.

[1] Research Ranking of the Association for Information Systems (https://www.aisnet.org)

Entrance Requirements
JUPAS Applicants

JUPAS Entrance Requirements

JS1018 BBA Global Business Systems Management
HKDSE SubjectMinimum Level Required
English LanguageLevel 3
Chinese LanguageLevel 3
MathematicsLevel 3
Citizenship and Social DevelopmentAttained
Elective 1Level 3
Elective 2Level 3

Notes:  
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.  
- Applied Learning subjects are not counted as elective subjects.  
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied a subject related to Mathematics at a high school or post-secondary institution.

Curriculum Structure

Please visit the following website for the detailed curriculum:

GBSM 2021 Suggested Study Plan

Co-curricular Activities and Learning Support

Regularly, we organize “Internet+” study tours to visit new economic companies like AAAF (Amazon, Apple, Alphabet, Facebook) in USA and BAT (Baidu, Alibaba, Tencent) in China.  We are committed to nurture smart people for smart business, with great careers of the future.

Contact Type
Phone
Contact Value

+852 3442 8521

Contact Type
Email
Contact Value
Admission Year
Programe A-Z
author_college
Title (For sorting)
231
Programme Calculation Method
Best 5 Subjects
Non-JUPAS Year 1 Admission
Non-JUPAS Senior Year Admission
International Admission
Mainland Non-Gaokao Admission
Deadline applicable to all types of Admission
Included Subjects for calculation first
Historical Data
Interview Arrangement - Direct Yr1

On a selective basis
- December 2025 to August 2026
- Group and/or individual interviews
- English and/or Chinese

Interview Arrangement - JUPAS

On a selective basis 
- June/July2026
- Group interview 
- English

Late Application (Deadline applicable to all types)
Off
Late Application (International Admission)
Off
Late Application (Mainland Non-Gaokao Admission)
Off
Late Application (Non-JUPAS Senior Year Admission)
Off
Late Application (Non-JUPAS Year 1 Admission)
Off
Maths Core / M1 / M2 Calculation as one Subject
Off
Minimum Entrance Requirement (Core)
Historical Data Display
On
Reduce the font size?
Off
专业名称
1018 工商管理学士(环球商业系统管理)
专业副标题
特点: 智能科技 / 环球商业 / 海外及内地交流
指定选考科目
无科目要求
文理科要求
文理科皆可

Intelligent Information Systems [Majors: BBA Global Business Systems Management / BBA Artificial Intelligence in Business] ^

College/School
Subtitle
智能資訊系統學 [主修: 工商管理學士(環球商業系統管理) 、工商管理學士(商業人工智能)]
Thumbnail
Image
programme default img
Academic Year of Entry
Admission Code

1017 (JS1017)

Indicative Intake Target

Local Places:

62 (For First Year Entry)*


Non-Local Places 
(All CityUHK programmes except Mainland Gaokao):

Around 500

Normal Duration of Programme
4 years
Programme Leader
Prof David XU

PhD (UBC)

Remarks

* for JUPAS and non-JUPAS admissions

^ Programme title subject to the University's approval

Why Study Information Systems?

Business IS Smart

Amazon, Facebook and Google have propelled business into a world of smart business. Business is made smart with information systems, such as those based on artificial intelligence (AI), big data and cloud services (ABC).

The Department of Information Systems in the College of Business is the largest Information Systems department in Hong Kong and one of the top three in the world for research productivity [1]. The Department is committed to nurturing smart people for smart business with careers of the future.

Technology IS Changing the World

AI, big data and cloud services have played important roles in business transformation today. Together with social networks, 5G mobile, FinTech and other information systems, these technologies are driving business innovations in financial services, accounting and professional services, online services and marketing.

Research IS Driving Innovation

We are among the best in Information Systems in the world. Our faculty members are doing cutting-edge research in information systems for business innovations. Our students are encouraged to conduct undergraduate research with faculty members in the Department.

Practice IS Useful

Our students will have opportunities to experience business in real-world contexts with leading business executives from our EMBA programmes and alumni.

The Department provides Smart Business Scholarships to recognise students with outstanding performance and support them in regional and international business competitions. Our students make business smart with information systems.

Information Systems IS Smart Business

The Department offers new and comprehensive information systems courses to meet the rapidly changing nature of information technologies such as social networks, mobile apps, AI, big data analytics, cloud services and FinTech. Our students will not only be equipped with the latest knowledge but also with communication and project management skills and professional attitudes. Our graduates will be well prepared to help companies make business smart with information systems.

Today IS Good

When you are admitted to the Intelligent Information Systems [Majors: BBA Global Business Systems Management / BBA Artificial Intelligence in Business], you will study general BBA courses in year one. At the end of year one, you can choose to major in either BBA Global Business Systems Management or BBA in Artificial Intelligence in Business.

Tomorrow IS Even Better

Our graduates start their careers as management trainees, business analysts, data scientists, system analysts and programmers in global banks, consulting and technology firms, such as HSBC, BOC, PWC, Apple, Alibaba, Facebook, Google and IBM.

[1] Research Ranking of the Association for Information Systems (http://www.aisnet.org)

Why Information Systems at CityUHK College of Business?
  1. Students will have a choice to choose from one of the two majors, i.e., BBA Global Business Systems Management and BBA in Artificial Intelligence in Business by the end of year one.
  2. To support the Government’s Smart City Blueprint for the better future of Hong Kong, the BBA in Artificial Intelligence in Business aims to equip students with competent knowledge and skills of applying innovative technologies for business innovation, our students change the way of doing business in Hong Kong and the region.
  3. The Department of Information Systems is committed to nurture smart people for smart business, with careers of the future.  
  4. We support our students to choose a second major in the College of Business.
  5. College of Business is among the top four business schools in Asia: https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings 
  6. Entrance scholarships up to HK$265,000 are available for elite students: https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships 
  7. Overseas exchange and summer programmes are available in over 200 partner universities around the globe!: https://www.cb.cityu.edu.hk/ug/admissions/exchange 
  8. Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.
Entrance Requirements
JUPAS Applicants

JUPAS Entrance Requirements

JS1017 Intelligent Information Systems [Majors: BBA Global Business Systems Management / BBA Artificial Intelligence in Business]
HKDSE SubjectMinimum Level Required
English LanguageLevel 3
Chinese LanguageLevel 3
MathematicsLevel 3
Citizenship and Social DevelopmentAttained
Elective 1Level 3
Elective 2Level 3

Notes:  
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.  
- Applied Learning subjects are not counted as elective subjects.  
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements and have studied a subject related to Mathematics at a high school or post-secondary institution.

Admission Arrangements

Applicants to this programme (admission code: 1017) will be considered for admission to first-year studies at the Department of Information Systems. Students will enter a major (current major options: Global Business Systems Management; Artificial Intelligence in Business) after one year of study. The top 40% of students# will have a free choice of majors offered by the Department. The other 60% of students will be allocated a major within the Department, subject to the availability of places and the selection criteria set by individual majors.

# based on CGPA with no failed grades and completion of at least 30 credit units including College/Department required courses

Please click here for details.

Curriculum Structure

Please visit the following website for the detailed curriculum:

GBSM 2021 Suggested Study Plan (Please refer to the Year 1 courses)

IFMG 2021 Suggested Study Plan (Please refer to the Year 1 courses)

Co-curricular Activities and Learning Support

Regularly, we organise "Internet+" study tours to visit new economic companies like AAAF (Amazon, Apple, Alphabet, Facebook) in USA and BAT (Baidu, Alibaba, Tencent) in China. We are committed to nurture smart people for smart business, with great careers of the future.

Contact Type
Phone
Contact Value

+852 3442 8521

Contact Type
Email
Contact Value
Admission Year
Programe A-Z
author_college
Title (For sorting)
228
Programme Calculation Method
Best 5 Subjects
Non-JUPAS Year 1 Admission
Non-JUPAS Senior Year Admission
International Admission
Mainland Non-Gaokao Admission
Deadline applicable to all types of Admission
Included Subjects for calculation first
Historical Data
Interview Arrangement - Direct Yr1

On a selective basis
- December 2025 to August 2026
- Group and/or individual interviews
- English and/or Chinese

Interview Arrangement - JUPAS

On a selective basis 
- June/July2026 
- Group interview 
- English

Late Application (Deadline applicable to all types)
Off
Late Application (International Admission)
Off
Late Application (Mainland Non-Gaokao Admission)
Off
Late Application (Non-JUPAS Senior Year Admission)
Off
Late Application (Non-JUPAS Year 1 Admission)
Off
Maths Core / M1 / M2 Calculation as one Subject
Off
Minimum Entrance Requirement (Core)
Historical Data Display
On
Reduce the font size?
Off
专业名称
1017 智能资讯系统学
专业副标题
主修: 工商管理学士(环球商业系统管理)、工商管理学士(商业人工智能)
指定选考科目
无科目要求
文理科要求
文理科皆可

BBA Finance (Features: Investment Analysis / Financial Markets / Corporate Finance / Risk Management / Trading Room Workshop)

College/School
Subtitle
工商管理學士(金融) (特點: 投資分析 / 金融市場 / 公司金融/ 風險管理 / 交易室工作坊)
Thumbnail
Image
programme default img
Academic Year of Entry
Admission Code

JS1014

Indicative Intake Target

Local Places:

96 (For First Year and Advanced Standing I Entries)*

Normal Duration of Programme
4 years
Admissions Tutor
Prof. HUANG Qianqian

PhD - Business Administration (The University of Iowa)

Major Leader
Prof. ZHANG Lei

PhD - Finance (INSEAD) MSc - Operations Research and Control Science (Fudan University) BSc - Mathematics (Fudan University)

Remarks

* for JUPAS and non-JUPAS admissions

Admission Scheme
Why BBA Finance?

BBA Finance provides rigorous training in asset valuation, portfolio and risk management, derivative securities, global investment and quantitative methods. The programme prepares you for key financial management positions in business and government sectors.

學習定性研究及定量研究的技巧與工具(例如:彭博、資產估值、投資組合及風險管理)以作金融及投資決定令你勝任企業(例如摩根大通集團、匯豐銀行、德意志銀行及瑞銀)及政府部門中的重要金融職位

Entrance Requirements for JUPAS Applicants

JUPAS Entrance Requirements

JS1014 BBA Finance
HKDSE SubjectMinimum Level Required
English LanguageLevel 3
Chinese LanguageLevel 3
MathematicsLevel 3
Citizenship and Social DevelopmentAttained
Elective 1Level 3
Elective 2Level 3

Notes:  
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.  
- Applied Learning subjects are not counted as elective subjects.  
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

 

Curriculum Structure

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Career Prospects

Graduates are ready to develop career as corporate strategist, management consultant, economist, private banker, investment advisor and key financial management positions in business and government sectors.

 

Graduate Profile

 

 

Financial / Insurance : 50% 

Business Service / Real Estate : 30% 

Transport, Storage and Communications : 4%

Co-curricular Activities and Learning Support

Rotman International Trading Competition

The Rotman International Trading Competition (RITC) is an annual event that brings teams of students and their faculty advisors from universities worldwide to participate in a unique 3-day simulated market challenge at University of Toronto in Canada. Teams are invited to participate in various activities including electronic and outcry trading cases, seminars with industry practitioners, and social events with their fellow competitors from around the world. For more details, please visit http://ritc.rotman.utoronto.ca/

Inter-University Algo Trading Contest

The contest invites students from renowned universities in Hong Kong and Mainland China to create and test the algo trading strategies. It serves as an ideal platform to transfer industry knowledge and skills to university students. It was initiated with the vision to identify and nurture algo trading talents at top universities; create a platform to access real life trading; and provide top performers with potential career opportunities / startup capital. For more details, please visit http://algocontest.cashalgo.com/

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

  • overseas exposure during semester breaks, including study trips to renowned companies and universities;
  • internship placements in multinational companies to be arranged locally or overseas;
  • networking with top business students admitted locally and overseas;
  • professional mentorships provided by professors and professional practitioners; and
  • cultivation of social responsibility through community services and voluntary work.

Programme Video
Programme Brochure
Contact Type
Email
Contact Value
Admission Year
Programe A-Z
author_college
Title (For sorting)
222
Programme Calculation Method
Best 5 Subjects
Non-JUPAS Year 1 Admission
Non-JUPAS Senior Year Admission
International Admission
Mainland Non-Gaokao Admission
Deadline applicable to all types of Admission
Included Subjects for calculation first
Historical Data
Interview Arrangement - JUPAS

Not Required

Late Application (Deadline applicable to all types)
Off
Late Application (International Admission)
Off
Late Application (Mainland Non-Gaokao Admission)
Off
Late Application (Non-JUPAS Senior Year Admission)
Off
Late Application (Non-JUPAS Year 1 Admission)
Off
Maths Core / M1 / M2 Calculation as one Subject
Off
Minimum Entrance Requirement (Core)
Historical Data Display
On
Reduce the font size?
On

BBA Business Economics (Features: Economic Theory / International Economics / Economic and Business Forecasting / Quantitative Analysis)

College/School
Subtitle
工商管理學士(商業經濟) (特點: 經濟理論 / 國際經濟 / 經濟與商業預測 / 定量分析)
Thumbnail
Image
JBDP_default
Academic Year of Entry
Admission Code

JS1013

Indicative Intake Target

Local Places:

 31 (For First Year and Advanced Standing I Entries)*

Normal Duration of Programme
4 years
Admissions Tutor
Prof. HUANG Qianqian

PhD - Business Administration (The University of Iowa)

Major Leader
Prof. HAN Xu

BA, BS (Renmin University of China); MA, PhD (North Carolina State University)

Remarks

* for JUPAS and non-JUPAS admissions

Admission Scheme
Why BBA Business Economics?

BBA Business Economics provides solid training in economic strategies for improving business operations, government policies and economic forecasting. Students are open for a wide range of career options, e.g. corporate strategist, management consultant, economist, private banker, investment advisor.

學習經濟策略以提升企業營運、政府政策及經濟預測

職業選擇廣泛 :企業策略師、管理顧問、經濟學家、私人銀行家、投資顧問

與美國哥倫比亞大學及國立台灣大學合辦的雙聯學士學位課程安排

Entrance Requirements for JUPAS Applicants

JUPAS Entrance Requirements

JS1013 BBA Business Economics
HKDSE SubjectMinimum Level Required
English LanguageLevel 3
Chinese LanguageLevel 3
MathematicsLevel 3
Citizenship and Social DevelopmentAttained
Elective 1Level 3
Elective 2Level 3

Notes:  
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.  
- Applied Learning subjects are not counted as elective subjects.  
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

 

Curriculum Structure

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'

Career Prospects

Graduates are ready to develop career as corporate strategist, management consultant, economist, private banker, investment advisor and key financial management positions in business and government sectors.

 

Graduate Profile

 

 

Financial / Insurance : 50%Business Service / Real Estate : 30%     
Transport, Storage and Communications : 4%

Joint Bachelor's Degree Program

BBA Business Economics students are eligible to apply for the following joint degree programmes:

Joint Bachelor's Degree Programme in Business Economics with National Taiwan University (https://www.cb.cityu.edu.hk/ef/ug/programmes/NTU/)

Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)

Co-curricular Activities and Learning Support

Rotman International Trading Competition

The Rotman International Trading Competition (RITC) is an annual event that brings teams of students and their faculty advisors from universities worldwide to participate in a unique 3-day simulated market challenge at University of Toronto in Canada. Teams are invited to participate in various activities including electronic and outcry trading cases, seminars with industry practitioners, and social events with their fellow competitors from around the world. For more details, please visit http://ritc.rotman.utoronto.ca/

Inter-University Algo Trading Contest

The contest invites students from renowned universities in Hong Kong and Mainland China to create and test the algo trading strategies. It serves as an ideal platform to transfer industry knowledge and skills to university students. It was initiated with the vision to identify and nurture algo trading talents at top universities; create a platform to access real life trading; and provide top performers with potential career opportunities / startup capital. For more details, please visit http://algocontest.cashalgo.com/

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

  • overseas exposure during semester breaks, including study trips to renowned companies and universities;
  • internship placements in multinational companies to be arranged locally or overseas;
  • networking with top business students admitted locally and overseas;
  • professional mentorships provided by professors and professional practitioners; and
  • cultivation of social responsibility through community services and voluntary work.

Direct Admission to Joint Bachelor’s Degree Programme with Columbia University

Starting in 2026/27, high school applicants can directly apply for Year 1 entry to the prestigious Joint Bachelor’s Degree Programme offered by CityUHK and Columbia University. Graduates will earn degrees from both institutions. For JUPAS applicants, a separate application to Columbia University is required after submitting the JUPAS application.

Programme Video
Programme Brochure
Contact Type
Email
Contact Value
Admission Year
Programe A-Z
author_college
Title (For sorting)
219
Programme Calculation Method
Best 5 Subjects
Non-JUPAS Year 1 Admission
Non-JUPAS Senior Year Admission
International Admission
Mainland Non-Gaokao Admission
Deadline applicable to all types of Admission
Included Subjects for calculation first
Historical Data
Interview Arrangement - JUPAS

Not Required

Late Application (Deadline applicable to all types)
Off
Late Application (International Admission)
Off
Late Application (Mainland Non-Gaokao Admission)
Off
Late Application (Non-JUPAS Senior Year Admission)
Off
Late Application (Non-JUPAS Year 1 Admission)
Off
Maths Core / M1 / M2 Calculation as one Subject
Off
Minimum Entrance Requirement (Core)
Historical Data Display
On
Reduce the font size?
Off

Economics and Finance (Majors: BBA Business Economics / BBA Finance)

College/School
Subtitle
經濟及金融 [主修: 工商管理學士(商業經濟) / 工商管理學士(金融)]
Thumbnail
Image
JBDP_default
Academic Year of Entry
Admission Code

1012 (JS1012)

Indicative Intake Target

Local Places:

29 (For First Year Entry)*


Non-Local Places 
(All CityUHK programmes except Mainland Gaokao):

Around 500

Normal Duration of Programme
4 years
Programme Leader
Prof. HUANG Qianqian

PhD - Business Administration (The University of Iowa)

Remarks

* for JUPAS and non-JUPAS admissions

Why BBA Business Economics?

BBA Business Economics provides solid training in economic strategies for improving business operations, government policies and economic forecasting. Students are open for a wide range of career options, e.g. corporate strategist, management consultant, economist, private banker, investment advisor.

學習經濟策略以提升企業營運、政府政策及經濟預測

職業選擇廣泛 :企業策略師、管理顧問、經濟學家、私人銀行家、投資顧問

與美國哥倫比亞大學及國立台灣大學合辦的雙聯學士學位課程安排

Why BBA Finance?

BBA Finance provides rigorous training in asset valuation, portfolio and risk management, derivative securities, global investment and quantitative method. The programme prepares you for key financial management positions in business and government sectors.

學習定性研究及定量研究的技巧與工具(例如:彭博、資產估值、投資組合及風險管理)以作金融及投資決定令你勝任企業(例如摩根大通集團、匯豐銀行、德意志銀行及瑞銀)及政府部門中的重要金融職位

Why BBA Business Economics / BBA Finance at CityUHK College of Business?

1. BBA Business Economics programme offers you:   
    o Learn economic strategies for improving business operations, government policies and economic forecasting.   
    o Wide range of career options: corporate strategist, management consultant, economist, private banker, investment advisor  

2. BBA Finance programme offers you:   
    o Learn qualitative and quantitative skills and tools (e.g. Bloomberg, asset valuation, portfolio and risk management) for making financial and investment decisions   
    o Prepare you for key financial management positions in business and government sectors (e.g. JP Morgan Chase, HSBC, Deutsche Bank, UBS  

3. College of Business is among the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)  

4. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)  

5. Opportunity to apply for admission to the Joint Bachelor's Degree Programs between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/), and between City University of Hong Kong and National Taiwan University (https://www.cb.cityu.edu.hk/ef/ug/programmes/NTU/)

 

6. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

7. Over 80% of students secured local and global internship opportunities in areas including banking, accounting, IT and consulting.

Entrance Requirements
JUPAS Applicants

JUPAS Entrance Requirements

JS1012 Department of Economics and Finance (options: BBA Business Economics, BBA Finance)
HKDSE SubjectMinimum Level Required
English LanguageLevel 3
Chinese LanguageLevel 3
MathematicsLevel 3
Citizenship and Social DevelopmentAttained
Elective 1Level 3
Elective 2Level 3

Notes:  
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.  
- Applied Learning subjects are not counted as elective subjects.  
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements

Admission Arrangements

Applicants to this programme (admission code: 1012) will be considered for admission to first-year studies at the Department of Economics and Finance. Students will enter a major (current major options: Business Economics; Finance) after one year of study. The top 40% of students# will have a free choice of majors offered by the Department. The other 60% of students will be allocated a major within the Department, subject to the availability of places and the selection criteria set by individual majors.

# based on CGPA with no failed grades and completion of at least 30 credit units including College/Department required courses

Curriculum Structure

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Career Prospects

Graduates are ready to develop career as corporate strategist, management consultant, economist, private banker, investment advisor and key financial management positions in business and government sectors.

.

 

Graduate Profile

 

 

Financial / Insurance : 50% 

Business Service / Real Estate : 30% 

Transport, Storage and Communications : 4%

Co-curricular Activities and Learning Support

Rotman International Trading Competition

The Rotman International Trading Competition (RITC) is an annual event that brings teams of students and their faculty advisors from universities worldwide to participate in a unique 3-day simulated market challenge at University of Toronto in Canada. Teams are invited to participate in various activities including electronic and outcry trading cases, seminars with industry practitioners, and social events with their fellow competitors from around the world. For more details, please visit http://ritc.rotman.utoronto.ca/

Inter-University Algo Trading Contest

The contest invites students from renowned universities in Hong Kong and Mainland China to create and test the algo trading strategies. It serves as an ideal platform to transfer industry knowledge and skills to university students. It was initiated with the vision to identify and nurture algo trading talents at top universities; create a platform to access real life trading; and provide top performers with potential career opportunities / startup capital. For more details, please visit http://algocontest.cashalgo.com/

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

  • overseas exposure during semester breaks, including study trips to renowned companies and universities;
  • internship placements in multinational companies to be arranged locally or overseas;
  • networking with top business students admitted locally and overseas;
  • professional mentorships provided by professors and professional practitioners; and
  • cultivation of social responsibility through community services and voluntary work.

Direct Admission to Joint Bachelor’s Degree Programme with Columbia University

Starting in 2026/27, high school applicants can directly apply for Year 1 entry to the prestigious Joint Bachelor’s Degree Programme offered by CityUHK and Columbia University. Graduates will earn degrees from both institutions. For JUPAS applicants, a separate application to Columbia University is required after submitting the JUPAS application.

Programme Video
Programme Brochure
Contact Type
Email
Contact Value
Admission Year
Programe A-Z
author_college
Title (For sorting)
216
Programme Calculation Method
Best 5 Subjects
Non-JUPAS Year 1 Admission
Non-JUPAS Senior Year Admission
International Admission
Mainland Non-Gaokao Admission
Deadline applicable to all types of Admission
Included Subjects for calculation first
Historical Data
Interview Arrangement - Direct Yr1

Not Required

Interview Arrangement - JUPAS

Not Required

Late Application (Deadline applicable to all types)
Off
Late Application (International Admission)
Off
Late Application (Mainland Non-Gaokao Admission)
Off
Late Application (Non-JUPAS Senior Year Admission)
Off
Late Application (Non-JUPAS Year 1 Admission)
Off
Maths Core / M1 / M2 Calculation as one Subject
Off
Minimum Entrance Requirement (Core)
Historical Data Display
On
Reduce the font size?
Off
专业名称
1012 经济及金融
专业副标题
主修: 工商管理学士(商业经济) / 工商管理学士(金融)
指定选考科目
无科目要求
文理科要求
文理科皆可

BBA Marketing (Streams: Global Marketing / Marketing Analytics)

College/School
Subtitle
工商管理學士 (市場學) (專修: 環球市場營銷 / 營銷數據分析)^
Thumbnail
Image
programme default img
Academic Year of Entry
Admission Code

1007 (JS1007)

Indicative Intake Target

Local Places:

82 (For First Year and Advanced Standing I Entries)*


Non-Local Places 
(All CityUHK programmes except Mainland Gaokao):

Around 500

Normal Duration of Programme
4 years
Programme Leader
Dr Vincent FOK

DBA (University of South Australia)

+852 3442 7973 (Phone)

+852 3442 0346 (Fax)

Admissions Tutor
Mr Alex THAM

MBA (University of Exeter)

+852 3442 7851 (Phone)

+852 3442 0346 (Fax)

Remarks

* for JUPAS and non-JUPAS admissions

^Chinese programme title subject to the University's approval

Why BBA Marketing?

CityUHK BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach “i-Marketing + Global Marketing & Marketing Analytics”:

i-Marketing +

  • The “i” element of our programme refers to INTERACTIVE, INTERNATIONAL and INTELLIGENCE. 
  • Our programme is practical and digital marketing-oriented. With its discovery-enriched curriculum design, students in CityUHK Marketing interact and connect with world-class professors, top business leaders, experienced alumni, and executives from partner companies. They are strong in teamwork, presentation, problem-solving, and communication with people of different backgrounds and cultures. As key technologies and trends will drive changes in the marketing industry, our various digital marketing courses are set to prepare students for facing the challenges of the digital marketing environment.
     

CityUHK BBA Marketing consists of two main streams:

Global Marketing Stream

The stream aims to equip students with marketing knowledge in a global context. Students are expected to be outgoing and culture-sensitive, and prepared to be exposed to marketing strategies and institutions in various regions and countries. They have to complete a foreign language course and may have a chance to join more than one exchange program during their study period.  All of these efforts ensure students are well-equipped and possess a strong foundation to succeed in the future world of work.

 

Marketing Analytics Stream

The stream aims to prepare students to be big data marketing experts with advanced data analysis skills. They are capable of interpreting and utilizing data to develop effective marketing strategies.  Students are expected to be strong in numeric skills and statistical knowledge and be proficient in social media and digital marketing.  Students may participate analytics-related internships and professional certification courses outside the program to become certified professionals in the field. 

 

Joint Degree Programs with ESSEC Business School (ESSEC) and National Taiwan University (NTU)

The Department of Marketing distinctly encourages students to broaden their horizons, and to engage actively in exchange and overseas internship programs. In line with its aspirations, the Department organizes joint degree programs with top universities - ESSEC Business School and National Taiwan University (NTU) - for elite students to obtain two internationally recognized degrees within 4 years. Students, through the program, could sharpen their sense of culture, while building all-rounded competitive strengths and developing their blueprint for future career development. The Department is committed to supporting students in pursuit of academic excellence. Scholarships are available for students admitted to the joint programmes

  • ESSEC Business School (ESSEC) is one of the top Business Schools in Europe and one of those few Business Schools well-recognized by all EQUIS, AMBA, and AACSB. It is ranked #1 – Bachelor of Business Administration ranking 2025 - Le Point, and #1 – Bachelors of Business Schools 2025 – Le Figaro Etudiant. ESSEC provides internationalized education: one-third of its students are from 98 countries and it has been receiving over 500 inbound exchange students around the globe every year. More can be found at https://www.essec.edu/en/ 
  • National University of Taiwan (NTU) is the top one university in Taiwan ranked 63th on QS World University Ranking in 2026, being the only university ranked within the Top 100 Universities in the World. NTU is the alma mater of many eminent Taiwanese, including the Nobel Prize winner. More can be found at https://www.ntu.edu.tw/english/ 
Why BBA Marketing at CityUHK College of Business?

The CityUHK BBA Marketing programme not only provides students with an interactive Internet-related learning environment and international exposure, but also with practical opportunities through which they can address real business issues by working collaboratively with local and global companies and peers. Students can combine classroom learning with on-site internships by working in top companies. 

CityUHK BBA Marketing is your best choice, setting you apart from other marketing graduates in the industry.

The College of Business is among the top three business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

Entrance scholarships of up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)

Overseas exchange and summer programmes are offered at over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

Over 80% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting.

Entrance Requirements
JUPAS Applicants

JUPAS Entrance Requirements

JS1007 BBA Marketing
HKDSE SubjectMinimum Level Required
English LanguageLevel 3
Chinese LanguageLevel 3
MathematicsLevel 3
Citizenship and Social DevelopmentAttained
Elective 1Level 3
Elective 2Level 3

Notes:   
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.   
- Applied Learning subjects are not counted as elective subjects.   
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements. Preference may be given to students with better English proficiency in Level 4 or above in HKDSE English Language OR IELTS overall band score of 6.5 or above. For further details of the admission and interview requirements, please contact the Department of Marketing.

Applications will be considered on a case-by-case basis.

Curriculum Structure

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

Career Prospects

Marketing careers are not only exciting and rewarding, but can also lead to top management positions. Marketing is an ideal field for those who enjoy working in teams and formulating strategies for company growth.

Business Career Services

The Business Career Service is committed to helping you enhance your employability by guiding you through all stages of the career development process, and by providing you with personalised career consultation with a coordinated team of advisors, plus career development workshops and career fairs, recruitment events, and up-to-date career-related information. We offer students unique opportunities to build sustainable networks with industry communities. We aim to achieve these goals through providing

• Personalized service
• Up-to-date information
• Sustainable networks
• Coordinated advisors

Alumni Sharing

Mr Kunal Parwani

Head or Risk, Asia-Pacific (Regulated Businesses)
Amazon

“The Marketing Programme has equipped me with the skills and knowledge necessary to embark on an illustrious career. The many academic and co-curricular opportunities, combined with the unfailing support and guidance from the Department’s renowned academics, provide a platform enabling ambitious students to excel and to realise their dreams”.

Mr Vincent Ha

Co-founder & CEO
VeTrackr Limited

“I really enjoyed the courses in CityU Marketing, and the lecturers were very good at both equipping us with the necessary knowledge in business and marketing and helping us to plan our careers. The most impressive thing about this programme is that all students have the chance to practise their marketing skills in the real business world during the final year projects. It was a valuable experience, and we worked with senior executives from multinational corporations. I am proud to be an alumnus of CityU Marketing”.

Ms Sherry Cheung

Managing Director
Ad Hoc Marketing Communication Limited

“Let me take this opportunity to thank everyone in the Department of Marketing. The professors and lecturers in the programme inspired me in terms of entrepreneurship, creativity and business ethics. Equipped with this valuable knowledge, I started my second business in sustainable education and kids’ soccer training, and now I am the Principal of the school. My first business was a marketing agency that I ran for 13 years”.

Ms. Ringo Leung

Executive Director
Investment Banking Division, Morgan Stanley Asia Limited

“I’m so blessed and proud to be an alumnus of CityU Marketing. What I’ve learned and experienced during the whole program inspired me to be a confident, all-round person with different types of skills and abilities to gradually stand out from the challenging business world. I was not born to be a marketing person, but the professors and lecturers shaped and molded my mind about how and why marketing / interpersonal skills and knowledge are indispensable in the real business world.”

Mr. Tommy Yeung

Assistant General Manager
New World Development

“I valued my learning journey in CityU BBA Marketing program. With a comprehensive curriculum and expert faculty, I gained the knowledge and skills necessary for success in my chosen field. The supportive and collaborative learning environment fostered my personal growth and development. The emphasis on practical problem-solving equipped me to tackle real-world challenges with confidence. Thanks to the challenging final year projects, the networking opportunities and industry connections enhanced my professional prospects. The program empowered me to thrive and achieve my goals.”

Ms. Agnes Pun

Partner & Executive Director 
Asia Bankers Club & Golden Emperor

“Throughout my studies in the Marketing major, I have gained a solid understanding of marketing principles and strategies, supported by real case studies featuring companies like Watsons. Collaborating with brands and teammates, these case studies have provided me with practical knowledge and the ability to apply marketing concepts to real-world situations. Overall, I am equipped with valuable skills and strategic thinking to navigate the ever-evolving marketing landscape and drive business success. As a result, I feel more prepared than other fresh graduates in the same position to excel in my career.”
 

More alumni sharing can be found at:


https://www.youtube.com/watch?v=D3kNZR-wOXM

https://www.youtube.com/watch?v=zbHvmO6yQFE&t=5s

https://www.youtube.com/watch?v=DGodevmY6BU&t=8s

https://www.cb.cityu.edu.hk/mkt/bbamkt/Fruitful-U-life/Student-Alumni-Sharing/
 

A Different Learning Experience

Company Consultancy Project

We emphasize current issues in Marketing and provide ample learning opportunities for students to gain professional competence and create their own success stories. Our students work as professional consultants, and their tasks involve understanding consumer buying behavior, analyzing key competitors, and formulating creative and cost-effective marketing strategies to explore new business opportunities.

Details can be found at https://www.youtube.com/watch?v=P737v2TtZNU

 

Some of our Company Partners

Bank of Communications Trustee Ltd.BOC Group Life Assurance Company Limited
Capture HKChiron Healthcare Group Limited
CLUB by HKTCooperVision Hong Kong Limited
Fotomax (F.E.) LimitedFutu Securities International (Hong Kong) Limited
Great Eagle Holdings LimitedGolden Resource Development Limited
HaysHeep Hong Society
Kabushikigaisha Ltd.Link REIT
Livi Bank LimitedMoment Health
Otsuka Pharmaceutical (H.K.) LimitedPrice.com.hk Limited
Property.hkQP Group
Shanghai Pudong Development Bank Co., Ltd.Whealthfields (Hong Kong) Limited
Zkin Advanced BeautyZtore HK Limited

 

The Company Consultancy Projects are well recognized in the industry and widely reported in the media. All of the participating companies highly commend the students for their creativity and presentation skills. Every year, many outstanding students have received Company Consultancy Project Awards for their innovative strategies and contributions.

 

Internship Programme

Our students gain rich work experience through internship programmes, which include the Disney Cultural Exchange and Business Practice Internships organised by the College of Business. They enjoy the numerous opportunities offered to them in prominent advertising firms and in the marketing departments of global brands.

 

Business Leader Forum

To provide students with a more concrete and in-depth understanding of the real business environment, we regularly invite marketing professionals and business leaders from different sectors to share their unique work experiences and success stories with students. Dinner events with the speakers are arranged, to provide students with valuable opportunities to interact with business leaders. Past guest speakers include Mr Wing-Ching Shih (Founder of Centraline Property Agency Limited), Ms Ming Chan (General Manager of Hong Kong Airlines) and Ms Lily Au (Managing Director of General Mills Hong Kong and Taiwan).

Co-curricular Activities

Overseas Summer Programmes 

 

It is Derek Fung’s exchange story at the University of Bath in UK. He celebrated Holi Festival with his friends!    
“No matter where you are, led your colorful life!”

 

It is Chelsi Chan’s exchange story at the University of New Hampshire in US. She spent a relaxing afternoon on the Brooklyn Bridge.    
“Endeavor something remarkable when you are young.”

 

Strategic Marketing Committee

More can be found here.

Programme Video
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Admission Year
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Title (For sorting)
213
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Non-JUPAS Year 1 Admission
Non-JUPAS Senior Year Admission
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Deadline applicable to all types of Admission
Included Subjects for calculation first
Historical Data
Interview Arrangement - Direct Yr1

On a selective basis
- Early December 2025 to February 2026
   Final round: July 2026
- Group and individual interviews (Zoom)
- English and/or Chinese

Interview Arrangement - JUPAS

Not Required

Late Application (Deadline applicable to all types)
Off
Late Application (International Admission)
Off
Late Application (Mainland Non-Gaokao Admission)
Off
Late Application (Non-JUPAS Senior Year Admission)
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Late Application (Non-JUPAS Year 1 Admission)
Off
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Off
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专业名称
1007 工商管理学士(市场学)
专业副标题
专修: 环球市场营销 / 营销数据分析
指定选考科目
无科目要求
文理科要求
文理科皆可

BBA Management (Streams: Human Resources Management / Strategy and International Management)

College/School
Subtitle
工商管理學士(管理學) (專修: 人力資源管理 / 策略及國際管理)
Thumbnail
Image
JBDP_default
Academic Year of Entry
Admission Code

1005 (JS1005)

Indicative Intake Target

Local Places:

58 (For First Year and Advanced Standing I Entries)*


Non-Local Places 
(All CityUHK programmes except Mainland Gaokao):

Around 500

Normal Duration of Programme
4 years
Remarks

* for JUPAS and non-JUPAS admissions

Department of Management

The Department aims at providing professional business knowledge and skills that are grounded in the latest research in Management. We are equipping students with the professional skills critical for job success, as well as the interpersonal and analytical skills necessary for developing a successful career locally and globally.

課程旨在培養學生對本港以及跨國商業環境的知識,為日後成為管理層作好準備。

Why BBA Management

The BBA Management programme aims to equip students with the abilities and skills to successfully manage people and teams within an organisation and manage the organisation itself, in both local and international environments. Students of this programme will acquire the knowledge to meet management challenges including decision making, leading and motivating people, leading organisational change as well as strategising and implementing business decisions locally and internationally. The major offers a choice of two distinctive streams: Human Resources Management (HRM) and Strategy and International Management (SIM). Students can indicate their preferred stream at the beginning of Year 2.

HRM Stream:

The HRM stream is designed for students who wish to pursue a career as an in-house specialist or an outside consultant in the human resource management area.

SIM Stream:

This stream is designed to equip students with the knowledge and skills to develop effective strategies to manage in the international business environment, particularly in the Asia Pacific Region.

Study at Columbia University in Year 3 and Year 4:

Outstanding Year 1 students admitted to our four-year programme will be invited to apply for admission to Columbia University's Joint Bachelor's Degree Program. Students will have the option to major in Psychology or Economics at Columbia University. These students will get one degree certificate from Columbia University and another one from CityUHK after four years of study.

 

本課程涵蓋兩個專修範疇予學生於入學第二年選擇:人力資源管理、策略及國際管理。

  • 人力資源管理:教授人力資源管理學的技能和知識,目標是培養人力資源管理界的優才。
  • 策略及國際管理:讓學生接觸多方面範疇,教授學生對國際商業環境的認知及組織管理策略知識之實踐,目標是培養在跨國公司工作之管理專才。
Why BBA Management at CityUHK College of Business?

i. The BBA Management programme offers you:

  • the skills to manage people and teams successfully;
  • the skills to initiate and manage startup companies;
  • the knowledge to lead business and implement business decisions in different countries, e.g. the Greater Bay Area, Australia, Japan, Korea, the USA, Canada and the UK.

ii. College of Business is one of the top four business schools in Asia (https://www.cb.cityu.edu.hk/About-the-College/Accreditation-and-Rankings/International-Rankings)

iii. Entrance scholarships up to HK$265,000 are available for elite students (https://www.cb.cityu.edu.hk/ug/admissions/apply/scholarships)

iv. Overseas exchange and summer programmes are available in over 200 partner universities around the globe! (https://www.cb.cityu.edu.hk/ug/admissions/exchange)

 

在工商管理學士(管理學)的學習能使你掌握:

  • 成功管理人才及團隊的知識,
  • 創業技巧,
  • 在大灣區、澳洲、日本、韓國、美國、加拿大及英國等地區或國家為企業制定策略及領導企業的知識。
Entrance Requirements
JUPAS Applicants

JUPAS Entrance Requirements

JS1005 BBA Management
HKDSE SubjectMinimum Level Required
English LanguageLevel 3
Chinese LanguageLevel 3
MathematicsLevel 3
Citizenship and Social DevelopmentAttained
Elective 1Level 3
Elective 2Level 3

Notes:  
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.  
- Applied Learning subjects are not counted as elective subjects.  
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

Direct/Non-JUPAS Applicants

To be considered for admission, you must satisfy the General Entrance Requirements.

Curriculum Strucutre

For details of the programme’s curriculum structure, please visit the 'Undergraduate Catalogue'.

 

 

Career Prospects

Employers of our graduates in recent years include well know organisations such as Bank of China, EY, HK Jockey Club, Hospital Authority, HSBC, KPMG, Morgan Stanley and PwC. Graduates are working in highly sought after positions including management trainee, graduate trainee, business analyst, HR business partner, and HR executive.

Joint Bachelor's Degree Programme

Students have the opportunity to apply for admission to the Joint Bachelor's Degree Program between City University of Hong Kong and Columbia University (http://gs.columbia.edu/cityu-hk/)


Joint Degree

 

Departmental Internship Programme

Participation in the internship programme helps our students to develop and strengthen their business and work skills through practical work experience with organisations in Hong Kong. These experiences could help enhance our students' competitiveness in the job market. The MGT Summer Internship programme could meet a major elective course requirement.

EY – LAW Sha Lee

I have learnt a lot about campus recruitment process- from organizational-fit candidate screening to the appropriate manner in answering enquires from candidates, to the selection of the final candidates. Now, I have a more comprehensive understanding on the work of HR professional.

 

Sino Group - PANG Chui Ying

During the internship, I realized collaboration and communication skills are very important, especially when a project involves many parties. A minor error of relaying message would cause project delay or misunderstanding of the work.

 

L'Oréal Group – LEUNG Kit Man

In helping with the recruitment process, I gained real business recruitment process’ insights and some crucial interview skills.

 

Employers’ Federation of Hong Kong – CHAN Kwan Lok, Gordon

EFHK is a Federation acts as an intermediate between employers and government and provides policy and governance services. The insights from the professionals has helped me to better prepare myself for the rapidly changing business environment in Hong Kong.

 

New Zealand Trade and Enterprise – WONG Pak Long Anson

Grow Stronger, Grow Better. This internship allowed me to understand how a business promotion campaign is made feasible commercially. By interacting with the New Zealand government officials, chambers, and suppliers, I now have a better idea on behaving professionally when offering managerial advices.

Professional Recognition

Our HRM stream graduates are qualified to apply for Associate Membership of the Hong Kong Institute of Human Resource Management (HKIHRM).

Alumni Sharing

Embarking on the BBA journey at the esteemed Department of Management was a strategic choice, one that has been instrumental in shaping my professional trajectory. This program, distinguished as one of the select few in Hong Kong known for cultivating proficient human resources professionals, boasts an exceptional reputation amongst industry employers.

The Department's commitment to delivering high-caliber education allowed me to establish a robust academic groundwork that became a cornerstone of my success. It didn't merely end with theoretical knowledge; the program's comprehensive career support, encompassing internships and a robust mentoring initiative, equipped me with the necessary skills to navigate the dynamic landscape of the workplace and tackle challenges head-on.

In retrospect, I am immensely grateful for this enriching educational journey. It was not just a stepping stone to my career but a catalyst that propelled me towards significant career advancement post-graduation. Today, as a senior HR leader, I reflect back on these experiences with a sense of pride and acknowledge the pivotal role the BBA program played in my professional ascent. 

Vincent Wu | People Leader, Marsh McLennan Hong Kong & Macau

Human resources personnel are a change agent in an organisation. We work in collaboration with business leaders and propose recommendations on business effectiveness based on our professional HR knowledge and understanding of the changing external market. The BBA (HRM) programme has not only provided me with comprehensive foundation in various business disciplines but has also equipped me with the crucial skills and social awareness in dealing with people from different levels and nationalities. My study here has been a valuable starting point for my career and personal growth.

Kalinda Wong | Associate, People, National Australia Bank

If I had to do it again, I would definitely make the same decision and study in the Human Resources Management Programme at City University of Hong Kong. It is not only the place where I learned to be an HR professional but also where I grew up. The Department of Management provides a dynamic undergraduate curriculum grounded in human resources management that is complemented by distinctive personal and career development programmes. We learned how to be effective and efficient managers. In addition, I felt that there was always a friendly relationship among students and professors. I am thankful for the support and encouragement from our professors, lectures and other graduate students.

Kathy Ko | Human Resources Manager | Hospital Authority

Co-curricular Activities

Career Mentoring Programme

Developing and equipping undergraduates for their career is an important goal of Department of Management. In this career mentoring program, we will invite business practitioners who are also our alumni to be the career mentors of our undergraduates. The mentors are expected to share practical advice on job search, career planning, and professional development with the students throughout the academic year.

Student Entrepreneurship Project (SEP)

The Student Entrepreneurship Project is specially designed for year two and three students, to help them develop their managerial competencies through experiential training. The core of the project involves students running a small business. The experience provides management students with the opportunity to apply what they learned in the real world, and develop their entrepreneurial spirit and abilities for future career and business ventures.

Student Entrepreneurship Project (SEP)

The Student Entrepreneurship Project is specially designed for year two and three students, to help them develop their managerial competencies through experiential training. The core of the project involves students running a small business. The experience provides management students with the opportunity to apply what they learned in the real world, and develop their entrepreneurial spirit and abilities for future career and business ventures.

Young Scholars Programme

To nurture BBA students to become outstanding future leaders in the region/world, our Young Scholars Programme offers the following:

  • overseas exposure during semester breaks, including study trips to renowned companies and universities;
  • internship placements in multinational companies to be arranged locally or overseas;
  • networking with top business students admitted locally and overseas;
  • professional mentorships provided by professors and professional practitioners; and
  • cultivation of social responsibility through community services and voluntary work.

Direct Admission to Joint Bachelor’s Degree Programme with Columbia University

Starting in 2026/27, high school applicants can directly apply for Year 1 entry to the prestigious Joint Bachelor’s Degree Programme offered by CityUHK and Columbia University. Graduates will earn degrees from both institutions. For JUPAS applicants, a separate application to Columbia University is required after submitting the JUPAS application.

Programme Video
Human Resources Management (HRM) Stream
Strategy and International Management (SIM) Stream
Exchange Programme
Programme Brochure
Contact Type
Email
Contact Value
Admission Year
Programe A-Z
author_college
Title (For sorting)
210
Programme Calculation Method
Best 5 Subjects
Non-JUPAS Year 1 Admission
Non-JUPAS Senior Year Admission
International Admission
Mainland Non-Gaokao Admission
Deadline applicable to all types of Admission
Included Subjects for calculation first
Historical Data
Interview Arrangement - Direct Yr1

On a selective basis 
- February 2026 
- Group interview 
- English

Interview Arrangement - JUPAS

On a selective basis 
- 27-28 May 2026 
- Group interview 
- English

Late Application (Deadline applicable to all types)
Off
Late Application (International Admission)
Off
Late Application (Mainland Non-Gaokao Admission)
Off
Late Application (Non-JUPAS Senior Year Admission)
Off
Late Application (Non-JUPAS Year 1 Admission)
Off
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Off
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专业名称
1005 工商管理学士(管理学)
专业副标题
专修: 人力资源管理 / 策略及国际管理
指定选考科目
无科目要求
文理科要求
文理科皆可

BBA Accountancy (Streams: Professional Accounting / ESG and Tech)

College/School
Subtitle
工商管理學士(會計) (專修: 專業會計 / 環境,社會,治理和科技)
Thumbnail
Image
programme default img
Academic Year of Entry
Admission Code

1002 (JS1002)

Indicative Intake Target

Local Places:

148 (For First Year and Advanced Standing I Entries)*


Non-Local Places  
(All CityUHK programmes except Mainland Gaokao):

Around 500

Normal Duration of Programme
4 years
Major Leader
Professor CHEN Wen

PhD

+852 3442 7902 (Phone)

Associate Major Leader
Mr. CHEUNG Jacky

MBRM, MAcc, CEP, CPA (Aust.), ACMA, CGMA

+852 3442 7855 (Phone)

Associate Major Leader
Ms. WONG Shirley

BBA, MCG, CPA, FCCA

+852 3442 7995 (Phone)

Remarks

* for JUPAS and non-JUPAS admissions

Why BBA Accountancy?

Known as the “language of business,” accounting is certainly vital knowledge in our quest for business excellence and fundamental to success in the business world. Studying accounting provides you with great employment potential and numerous educational opportunities. Aside from becoming an accounting professional, an accounting degree offers a doorway to almost every business opportunity you can dream of, from financial auditing to business consulting. If you want to pursue further studies in business, accounting is also definitely a perfect place to start.

Our BBA Accountancy program offers two streams. The Professional Accounting stream is designed to equip students with accounting knowledge and professional skills for the profession. The ESG and Tech stream is designed to equip students with digital technology, risk management, and data analytical skills, in addition to the fundamental accounting knowledge.

會計是公認的"商業語言",是各行各業取得商業成功以及追求卓越表現不可或缺的基石。 會計學專業為您提供了巨大的就業前景和廣闊的教育機會。會計學不僅有助於學生成為會計專業人士,還可以幫助學生進入自己理想的行業,無論是從事財務審計工作還是進入管理諮詢行業。同時,如果希望將來在商科繼續深造,會計學也會是您的絕佳選擇。

我們的會計學專業提供兩個方向供您選擇。專業會計方向專注于提供會計專業的知識和職業技能。環境,社會,治理和科技方向涉及基本專業會計知識,以及數位技術,風險管理和數據分析的學習。

Why BBA Accountancy at CityUHK College of Business?

Our programme offers valuable resources to maximize your potential and lead you to success. It provides you with:

Professional Recognition

  • Professional Recognition – Our dedicated academic staff deliver solid professional knowledge. The programme is recognized by major professional associations, including HKICPA, ACCA and CPA Australia

Whole Person Development Training

  • Internship -  An average of about 70% of students secure local and global internship opportunities in areas including banking, accounting, IT and consulting
  • Exchange - Overseas exchange and summer programmes are available in over 200 partner universities around the globe! 
  • Competition -  We support students to participate in open competitions. These opportunities allow students to explore contemporary business issues in great depth, via collaborating with peers and obtaining advice from senior management consultants and academic staff
  • Study tours - We also organize study tours during study breaks, including tours to Japan and Europe. On these tours you will attend courses, visit renowned international corporations, and join in cultural discovery activities

Flexible curriculum and 2nd major/minor choices

  • Two streams: "Professional Accounting" stream and "ESG and Tech" stream
  • "Double Degree in Accountancy and Law" to gain Inter-disciplinary professional knowledge and enhances students' employability in the two sectors
  • Joint degree programme is organised with the National Taiwan University
  • 2nd BBA major and Minor 

World-class faculty and department

  • The College of Business has been consistently ranked among the world's top-50 business school for research 
  • The Department of Accountancy was ranked 28th globally, 5th in Asia-Pacific, and 3rd in Hong Kong based on publications in the top three accounting journals during 2022-2024, according to the Brigham Young University (BYU) Accounting Rankings
Entrance Requirements
JUPAS Applicants

JUPAS Entrance Requirements

JS1002 BBA Accountancy
HKDSE SubjectMinimum Level Required
English LanguageLevel 3
Chinese LanguageLevel 3
MathematicsLevel 3
Citizenship and Social DevelopmentAttained
Elective 1Level 3
Elective 2Level 3

Notes:   
- Besides Category A elective subjects, Mathematics extended modules (M1/M2) and “other languages” can also be used to meet the elective requirement. If students take both M1 and M2, they are counted as one subject only.   
- Applied Learning subjects are not counted as elective subjects.   
- For details of the alternative Chinese Language qualifications acceptable by the University for Non-Chinese Speaking (NCS) students, please click here.

For details, please visit: www.cb.cityu.edu.hk/ug/admissions/apply/requirements

Direct/Non-JUPAS Applicants

Direct/ Non-JUPAS Applicants Entrance Requirements

To be considered for admission, you must satisfy the General Entrance Requirements. Preference may be given to students with better English proficiency and have studied a course in Mathematics, Additional Mathematics, Applied Mathematics, Pure Mathematics or Statistics at a high school or post-secondary institution.

Curriculum Structure

Degree Requirements

RequirementsNormative 4-year  
Degree
Advanced Standing IAdvanced Standing II
Gateway Education requirement31 credit units22 credit units12 credit units
College requirement42 credit units42 credit units21 credit units
Major requirement

30 credit units

30 credit units30 credit units
Free electives / Minor (if applicable)18 credit units0 credit unit0 credit unit
Minimum Graduation Requirement:121 credit units94 credit units63 credit units
Maximum Credit Units Permitted:144 credit units114 credit units84 credit units

Please visit the website https://www.cityu.edu.hk/catalogue/ug/current/Major/BBA1_AC-0.htm for the detailed degree requirements.

The New BBA Accountancy Curriculum - In response to the changing needs of the industry

Please visit the website https://www.cb.cityu.edu.hk/ac/programmes/undergraduate/NEWProgrammeAndStream/NewStreamInBBAAccountancy/ for the detailed curriculum.

Career Prospects

Career Prospects

The Department of Accountancy facilitate students' acquisition of the qualifications and skills you need for career advancement in prominent multinational certified public accounting firms, government departments, commercial, industrial and public organisations. 

Our graduates have secured their positions in Alibaba, Bloomberg, Citi Group, Deloitte, Ernst & Young, Goldman Sachs, Hang Sang Bank, HSBC, Inland Revenue Department, JPMorgan, KPMG, Moody’s, Morgan Stanley, PricewaterhouseCoopers, Swire Group and The Hong Kong Jockey Club, etc. In addition, the Department has built up a strong alumni network for students’ life-long career development with outstanding graduates reaching management and executive level in various organizations.

See a career development story of our accountancy graduate at https://www.cb.cityu.edu.hk/ac/e-circular/10/Resource/Student_related/Challenge%20Your%20Limit-Edmund%20Ho/Article_Challenge_Your_Limits_Edmund_Ho.pdf 

Scholarships and Financial Assistance

The University identifies high calibre students with outstanding academic and/or non-academic achievement for the entrance scholarships upon successful admission. Click here for details.

Professional Recognition

Professional Recognition

Accreditation is obtained from the following professional bodies:

Association of Chartered Certified Accountants (ACCA)

 

CPA Australia

Hong Kong Institute of Certified Public Accountants (HKICPA)

Upon successful completion of the prescribed courses, our graduates will be granted exemptions from certain courses/ papers/ modules. For more details, please refer to https://www.cb.cityu.edu.hk/ac/programmes/prof_accred/

Note: Professional accreditation is subject to periodic review by the respective professional bodies.

Student Exchange / Internship

Student Exchange

In coordination with the College of Business, the Department organizes regular semester and year-long exchange programmes with over 200 prestigious institutions around the world. Each year, over 40% of our students take part in these experience-enriching programmes. To learn more, please visit https://www.cb.cityu.edu.hk/ac/activities/exchange 

Internship

Each year, we have an average of about 70% of our penultimate year students successfully completed professional attachment in major accounting firms, reputable commercial organisations or government bodies. Please visit https://www.cb.cityu.edu.hk/ac/internship/internship for more details.

 

Student Achievements

Student Achievements

Students are encouraged to participate in various open competitions to gain presentation experience and boost their confidence in making business presentations. Our students have achieved excellent results in reputable competitions in both Hong Kong and the Asia-Pacific region. Please visit https://www.cb.cityu.edu.hk/ac/aboutus/awardsachievements/ for more details.

Study Tours

Study Tours

The Department organises study tours that provide our students with the opportunity to learn about and immerse themselves in other cultural environments. These tours can be either credit bearing and non-credit-bearing. The former requires students to complete a course led by teaching staff at the partner university. Please visit https://www.cb.cityu.edu.hk/ac/activities/study-tours/ for more details.

 

Co-curricular Activities and Learning Support

Student Mentorship Scheme

Under this scheme, each freshmen will be paired with one senior mentor throughout the Year 1 undergraduate study. This scheme prepares our students, both mentors and mentees, to be responsible citizens at City University and in Hong Kong, and to become future business leaders. It aims to cultivate a strong sense of belonging to the Department of Accountancy and City University by facilitating the establishment of a network for senior students to interact with junior students, to learn from each other and to share experiences.

Overseas Summer Programmes

Students may participate in English immersion courses, which include components such as volunteer placements, homestays and cultural activities in Australia, Canada, New Zealand and the USA. Service Learning participants also provide voluntary services in less developed areas such as the Philippines, Thailand, Mongolia, Sri Lanka and Laos.

Programme Video
Programme Brochure
Contact Type
Email
Contact Value
Admission Year
Programe A-Z
author_college
Title (For sorting)
207
Programme Calculation Method
Best 5 Subjects
Non-JUPAS Year 1 Admission
Non-JUPAS Senior Year Admission
International Admission
Mainland Non-Gaokao Admission
Deadline applicable to all types of Admission
Included Subjects for calculation first
Historical Data
Interview Arrangement - Direct Yr1

When necessary
- February to March 2026
- Group and individual interviews
- English and Chinese

Interview Arrangement - JUPAS

On a selective basis 
- Mid-June 2026 
- Group interview 
- English

Late Application (Deadline applicable to all types)
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专业名称
1002 工商管理学士(会计)
专业副标题
专修: 专业会计 / 环境,社会,治理和科技
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